Patricia Viveiros de Castro Krakauer

EMPREENDEDORISMO E INOVAÇÃO: ESTUDO SOBRE A TELEFÔNICA BRASIL

This article aims to discuss what are the difficulties and alternatives that exist to innovate in a large company in Brazil, based on the theories of innovation and corporate entrepreneurship. For this, was adopted the case study method using as an object of study institutional initiatives of Telefonica Brazil from 2003 to 2012. We analyzed three stages of Telefonicas innovation process: Business Plan Competition, Incubator Projects and Wayra. With the case was observed: the difficulty in reconciling human resource needs in the short term with innovative designs of medium and long term; the substantial return, high-impact, generated by structured initiatives; a direct relationship between the search for innovation and the increased competitiveness in the industry and a growing search for open innovation and disruptive projects. The article can contribute to large companies that want to innovate through entrepreneurship.

Using experiential learning to teach entrepreneurship: a study with Brazilian undergraduate students

Purpose The purpose of this paper is to provide further understanding of entrepreneurship education, seeking to comprehend the use of experience in this context. Based on the theory of experiential learning, the authors sought to develop and test a conceptual model for teaching entrepreneurship at the undergraduate degree level. Design/methodology/approach Due to the need to develop a model, the authors used design science research as a method to develop and test an artifact. First, bibliographic research was conducted to develop the model, which was then tested through empirical application. This empirical application was conducted at a Brazilian educational institution, with the participation of 110 students. A total of 440 activities were analyzed through content analysis. Findings The authors found advantages and disadvantages regarding the use of experience in entrepreneurship learning, such as greater student engagement, sense of empowerment and aspects related to the course and assessments. Practical implications In this paper, the authors offer suggestions for undergraduate teachers and to faculty members on how to teach entrepreneurship, with the student as the main actor in the learning process. Furthermore, the authors have access to a study addressing a contemporary theme that is emerging in Brazilian universities. Originality/value In this paper, the authors contribute with the debate on entrepreneurship education, realizing that the understanding of this issue continues to require closer study due to a lack of empirical consensus in previous works. Its originality lies in the development and testing of a model for undergraduates, drawn from a theory whose main use is in graduate school.

BUSINESS NETWORK IN TELECOM COMPANIES: THE ALGAR CASE

This study seeks to understand the thematic about network of business telecommunications companies and has Algar Telecom as its object of study, which stands out for being one of the most innovative companies in its industry. We sought to investigate what level of intensity of Algar Telecom’s network business from the fundamentals of Zacarelli et al. (2008). The methodology used was descriptive, qualitative, using the case study method. The analysis of the case showed that the business network of Algar Telecom has low intensity in the networks studied: six fundamentals were observed, two with greater intensity. This paper extends the knowledge on the subject of business networks by studying the telecommunications industry still little explored in the national and international literature. May contribute to telecom companies, embedded in a highly competitive environment, which should be aware of the impact of structuring networks in their business.