Marival Segarra-Oña

Importance of Indoor Aerial Filming for Creative Industries (CIs): Looking Towards the Future

Aerial photography and filming represent an indispensable resource for the Creative Industries (CIs), deploying activities like registration of artwork and heritage sites. When filming in confined (indoor) spaces, auxiliary devices as cable cams, camera rails, jibs, scaffolds or lifting platforms are being employed, enabling film directors to obtain special camera shots or to perform graphical surveying and recording of heritage sites or buildings. With the rise of Remotely Piloted Aircraft Systems (RPAS), commonly known as drones, film producers are increasingly focusing on their use for outdoor aerial photography and filming, since RPAS provide significant advantages over current photography and filming techniques such as the expansion of creative spaces and movements of the camera. Also classical filming equipment is normally not adequate when shorter distances to the object are required, and by using RPAS this can be overcome while adding more possibilities for free movement for the camera operator. It is also less risky, as there is no need to climb up a scaffold, ladder or lifting platform to get professional results, and given that RPAS, compared to classical equipment, are small sized, mobile and do not need any support equipment. Thus, in summary, RPAS do not invade the film set. We can also find other advantages such as that complex and bulky auxiliary infrastructure such as cable cams, jibs, scaffolds, etc. become unnecessary and, therefore, logistics are easier and assembly and disassembly is faster; that RPAS require less space than traditional equipment; and that they are cheaper, as prices have dropped significantly and this creative tool is more accessible for small companies. The benefits of using indoor drones have not yet been deeply studied, and in this paper, industry needs and expected characteristics to enhance its use are analyzed.

Determining underlying key factors to eco-innovation at the telecom industry: an approach to the service economy.

Several studies have pointed out the importance of eco-innovation at the manufacturing industry. Some of them have been developed to unravel the variables that help companies to better target their innovations towards sustainability, but, although the services industry is increasing its economic importance globally, the research carried out on this subject is still scarce. Thus, taking into account that policies of eco-innovation in the EU countries are a key part of sustainable development and also the need to study and understand the different environmental strategies as a key sector in the technological development, in this work we focus in the understanding of the patterns that explain the eco-innovative orientation in the telecommunications industry. We also analyze the similaries and differences among the variables that have been previously studied at the manufacturing industry (ceramic, automotive, etc.) through a detailed state of the art approach. DOI: http://dx.doi.org/10.4995/ICBM.2015.1368

Uncovering Non-obvious Relationship Between Environmental Certification and Economic Performance at the Food Industry

This research is an attempt to explore how an incremental organizational eco innovation (the ISO 14001 environmental standard certification system) affects economic performance of firms belonging to one of the most important GPD generator in developed countries: food industry. The analysis is based on a sample of 6118 Spanish firms. We have used quantitative analysis techniques to correlate economic indicators with the implementation of the ISO 14001. Food industry operates in an economy and a society context increasingly concerned with wide and diverse environmental issues. In the case of the food industry this has been augmented by the food security standards. In this context, many companies decide to go beyond the formal legal requirements and take a proactive stance on environmental issues. The study results show how environmental focused companies are able to create a competitive advantage by the earlier implementation of an eco-management tool.

How Does the Spanish Hospitality Industry Envision Its Eco-Innovation Orientation?

This study analyses the key factors in the environmental orientation of innovation processes at hotel companies. Using the model of structural equations and data retrieved from the Technological Innovation Spanish panel, we shed light on how the environmental orientation of companies is proactively affected by the typology of innovations and the existing relationship between the market drivers (customers, competitors, clients and suppliers) and companies’ environmental orientation. Based on the results, a validated partial least squares (PLS) graphical model is presented, which clarifies and quantifies established relationships among the different variables. Research gaps and future lines are also highlighted.

Creative Industries’ Needs: A Latent Demand

This chapter focuses on the needs of the creative industries and how the market for their services is increasing. For this purpose, the chapter is divided into two main analyses, the first covering the evolution of these sectors in the last years, while the second is focused on the advantages, advances and challenges that these industries are facing in relation to digitalisation and other emerging technologies. In the analysis of sectors, data about the number of enterprises, employees, turnover and value added were used. Concerning technologies influencing creative industries, a content analysis of 27 documents elaborated by leading consulting firms during the years 2016, 2017 and 2018 was elaborated. From this analysis, 160 codes were defined to express which advances, advantages and challenges these consulting firms have indicated for creative industries. These consulting firms are at the forefront, advising their clients on how to implement different emerging technologies, such as artificial intelligence, augmented and virtual reality and blockchain, among others.

Where Should I Locate My Hotel? An In-Depth Analysis of the Cluster Effect on Hotel Performance

In this paper we analyse economic data over a period of 5 years from the Smith Travel Research (STR) database using an event study technique to compare economic performance among a total of 27,207 hotels, 4339 of them located in US touristic clusters. The aim of the research is to determine if the cluster effect is affecting the economic performance of hotels. Hotels are segmented and compared to similar groups in terms of revenue, scale, location, and affiliation, and then each of the hotels within a touristic cluster is compared to a similar group of outside-cluster hotels. Though the mean values for economic performance are higher than those properties located in clusters, specific analysis suggests that the cluster effect is not affecting all the hotels in the same way and that property level influences the economic performance of hotels within a touristic cluster.

Looking for Determinants of the Environmental Concern at the Hospitality Industry

This study uses the Community Innovation Survey 2010 (CIS 2010, Eurostat) database and data from 695 companies from three different countries to determine potential factors able to determine the environmental concern of the hospitality firms while innovating. The study demonstrates that the innovation orientation, the importance of external information sources for the innovation and the perception of barrier toward innovation are effective factors in predicting the environmental concern. Additionally, we uncovered that the innovation orientation is the most powerful predictor of the environmental concern while innovating, which suggests that innovation is a key driver to encourage companies at the hospitality industry towards the environment.

Digital Integration of the European Street Art: Tourism, Identity and Scientific Opportunities

The purpose of this paper is to analyze the digital information regarding Street art in Europe. The disaggregation of this information is a problem to analyze the European Street Art in the scientific, touristic and educational contexts. We use content analysis as a methodology to get the digital information on the European Street art. Then, we applied a descriptive analysis of the data. Findings show us that, from the general websites (295), the majority of them present basic information. On the other hand, in the scientific environment and from the papers databases, researchers publish their works on non-specialized journals, what generates a dispersion of the knowledge. However, in the last 2 years, Street art is a trend topic and the aggregation of the digital resources could enhance the development of new perspectives of this heritage as economic and scientific value in Europe. Otherwise, we are losing many cultural and educational opportunities of our muralist production in Europe.

Putting Social Innovation into Action: The Case of the Ecotourism at the Dominican Republic

Social innovation, defined as a new and useful solution to a problem or a social need that the created value or benefits that are mainly addressed to society, instead that to a particular business or group of people, is arising as one of the most powerful tools to drive change. Its ability to engage with the needs of society is one of its key characteristics. On the other hand, environmental concern has to be considered nowadays in every aspect of the development on new products or services, as it has been proved to be a differentiating aspect and, therefore, to generate competitive advantages as well as a society’s demand to achieve a sustainable growing. Considering these, our objective is to analyze, study and shape the process of identifying needs, generating ideas and innovation assessment that integrates social, business and sustainability goals that society demands. We studied the ecotourism sector in a country that is a first level objective regarding International Cooperation, The Dominican Republic. To do so, we follow an innovative methodology, the living-lab, that was first tested at the MIT, consisting in a research methodology for detecting and testing needs in real life environments, therefore, focusing on the reality and with a high degree of user involvement as they are included in the value creation process. As a result, we explain the implementation of the research project, difficulties, observed benefits and main findings.

The impact of a country environmental performance on its coun-try risk

The purpose of this paper is to analyze the existing relation between the environmental proactiveness of countries and the Country Risk associated to them. With this in mind, two main indicators were considered: a) the Environmental Performance Index (EPI), as a measure of the environmental proactiveness of the countries and b) the Country Risk Score (CRS), as a measure of the risk of investing in a country. DOI: http://dx.doi.org/10.4995/ICBM.2015.1312