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Dive into the research topics where Mayla Cristina Costa is active.

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Featured researches published by Mayla Cristina Costa.


Revista de Administração Pública | 2016

Análise de efetividade das políticas públicas de Arranjo Produtivo Local para o desenvolvimento local a partir da teoria institucional

Márcio Jacometti; Marcos de Castro; Sandro Aparecido Gonçalves; Mayla Cristina Costa

The aim of this paper was to identify to what extent public policies were responsible for the strong economic development seen in the Arapongas/PR furniture-focused Local Productive Arrangement (LPA), between 2000 and 2012, as seen from an institutional perspective. The research for this paper based itself on a case study using both qualitative and quantitative methods. The qualitative phase involved the analysis of the thematic content of documents, carried out in 2012, which then supported the quantitative phase through the application of a structured questionnaire in 2013 to 38 companies within the LPA. The conditions of the institutional environment altered the technical environment in terms of allowing for the level of development observed to be sustained. However, they proved much weaker than expected in terms of improving the competitiveness of and economic benefits to these companies as per the APL model disseminated. This was evident in the limitations seen in social relations, which were too weak to offer local actors a degree of trust and to reduce isolation in small groups and individual competition.


Revista Eletrônica de Ciência Administrativa | 2016

Análise do discurso e seu uso nos estudos organizacionais: estudo dos contextos de citação de Phillips, Lawrence e Hardy

Samir Adamoglu de Oliveira; Luciana Godri; Mayla Cristina Costa; Edson Ronaldo Guarido Filho

This work has as goal to evaluate how the paper of Phillips, Lawrence and Hardy (2004) and their discourse analysis model has been appropriated in the Organizational Studies field. Using a bibliometric measure of quoters and the qualitative analysis of quotation context, this paper describes: (i) the way it was applied empirically in researches, (ii) to what study objects it was applied, (iii) in which thematic areas it was used, and (iv) its repercussion among different theoretical slopes that have used the analytical model. As it was one of the first works to consider the possibility of a discourse analysis within the organizational studies using institutionalism, after 10 years of the publication, the results show perennial as a meta-theoretical base to discuss the theme. Considering those, the present paper proposes a theoretical-methodological model to conduct future discussions about the discourse role in the (re)production of institutional web.


UNICIÊNCIAS | 2015

A necessária avaliação do clima organizacional: medida certa à avaliação de gestores

Mayla Cristina Costa; Klondy Lúcia de Oliveira Agra

A Agenda 21 e um plano de acao aprovado na Conferencia das Nacoes Unidas sobre o Meio Ambiente e Desenvolvimento, a Rio-92, realizada no Rio de Janeiro. No documento estao definidos os compromissos que 179 paises assinaram e assumiram de construir um novo modelo de desenvolvimento. Trata-se de um plano que resulte em melhor qualidade de vida para a humanidade e que seja economica, social e ambientalmente sustentavel. Desde 2002, o nosso pais tem uma agenda 21 Brasileira. Falta em Mato Grosso que as demais esferas de governo articulem e organizem a Agenda 21 local. Entre as tres cidades mais populosas de Mato Grosso, apenas Varzea Grande esta com o documento elaborado desde 2007. E necessario que os municipios se atentem para implantar os compromissos para a defesa do meio ambiente.


Revista de Administração da Universidade Federal de Santa Maria | 2013

Institutional logics and social mechanisms: a pragmatic multilevel perspective

Mayla Cristina Costa; Maísa Gomide Teixeira

DOI: 10.5902/198346598220 Institutionalists have argued about some different toolkit for addressing the paths of historical change in the different areas of research, including the development of a set of social mechanisms that may help to account for the impact of macro-level changes on the micro or individual level. In recent years institutional research has been focusing on institutional logics as an analytical approach with a higher potential to solve this puzzle. Therefore the main goal of this paper is to open a research stream onto a focus on a methodological approach and analytical tool to study multi-level relationships. For instance, a topic that has been claimed as still in need of more consideration, the understanding of how organizations are influenced by competing logics, and the implications of those logics in terms of practices performed by actors and group identity formation, could be better explored.


REAd. Revista Eletrônica de Administração (Porto Alegre) | 2012

From home industry to multinational company: a case study of an Italian-Brazilian alliance under the focus of the structurationist approach of strategy-as-practice

Maísa Gomide Teixeira; Mayla Cristina Costa

This paper’s aim is to investigate structurationist evidence, due to an inter organizationalstrategic alliance, that may have resulted in the transformation of a home industry to amultinational company. This goal was achieved by performing a case study in the Braziliansubsidiary of the sector of furniture machinery and components, the current market leader.The considerations of Johanson and Vahlne (2006) regarding the implications in terms oflearning and opportunities of inter-organizational relationships were given special attention.Consistent with the growing requirement of clarifying the strategic practice in everydaybusiness, examining the essential connection between people, activities and the broadercontext, the Strategy-as-practice approach was adopted in tandem with the structurationisttheory. The results highlight several changes in the activities of the subsidiary firm during thefollowing periods of the relationship: (i) pre alliance; (ii) partnership; and (iii) after the jointventure.To illustrate how elements of praxis, practices and practitioners are related in thesedifferent phases, a graphic adapted from Whittington (2006) is proposed. We conclude withthe presentation of a table with the main activities and tools involved in the restructuring ofthe company from which practices of personnel mobility and relationship commitment areemphasized. For a better understanding of how strategic alliances affect the capital goodscompanies, a comparative study should be considered. A comparative study is indicated in thesame way, for checking on recurrent patterns of involvement in terms of practice, praxis andpractitioners in relationship stages, similar to what is being proposed. This would allowmaking inferences about the scope and conditions of transferability.This paper’s aim is to investigate structurationist evidence, due to an inter organizational strategic alliance, that may have resulted in the transformation of a home industry to a multinational company. This goal was achieved by performing a case study in the Brazilian subsidiary of the sector of furniture machinery and components, the current market leader. The considerations of Johanson and Vahlne (2006) regarding the implications in terms of learning and opportunities of inter-organizational relationships were given special attention. Consistent with the growing requirement of clarifying the strategic practice in everyday business, examining the essential connection between people, activities and the broader context, the Strategy-as-practice approach was adopted in tandem with the structurationist theory. The results highlight several changes in the activities of the subsidiary firm during the following periods of the relationship: (i) pre alliance; (ii) partnership; and (iii) after the jointventure. To illustrate how elements of praxis, practices and practitioners are related in these different phases, a graphic adapted from Whittington (2006) is proposed. We conclude with the presentation of a table with the main activities and tools involved in the restructuring of the company from which practices of personnel mobility and relationship commitment are emphasized. For a better understanding of how strategic alliances affect the capital goods companies, a comparative study should be considered. A comparative study is indicated in the same way, for checking on recurrent patterns of involvement in terms of practice, praxis and practitioners in relationship stages, similar to what is being proposed. This would allow making inferences about the scope and conditions of transferability.


REAd. Revista Eletrônica de Administração (Porto Alegre) | 2012

De Fábrica 'fundo de quintal' a empresa multinacional: o caso de uma aliança ítalo-brasileira sob o enfoque da abordagem estruturacionista da estratégia como prática

Maísa Gomide Teixeira; Mayla Cristina Costa

This paper’s aim is to investigate structurationist evidence, due to an inter organizationalstrategic alliance, that may have resulted in the transformation of a home industry to amultinational company. This goal was achieved by performing a case study in the Braziliansubsidiary of the sector of furniture machinery and components, the current market leader.The considerations of Johanson and Vahlne (2006) regarding the implications in terms oflearning and opportunities of inter-organizational relationships were given special attention.Consistent with the growing requirement of clarifying the strategic practice in everydaybusiness, examining the essential connection between people, activities and the broadercontext, the Strategy-as-practice approach was adopted in tandem with the structurationisttheory. The results highlight several changes in the activities of the subsidiary firm during thefollowing periods of the relationship: (i) pre alliance; (ii) partnership; and (iii) after the jointventure.To illustrate how elements of praxis, practices and practitioners are related in thesedifferent phases, a graphic adapted from Whittington (2006) is proposed. We conclude withthe presentation of a table with the main activities and tools involved in the restructuring ofthe company from which practices of personnel mobility and relationship commitment areemphasized. For a better understanding of how strategic alliances affect the capital goodscompanies, a comparative study should be considered. A comparative study is indicated in thesame way, for checking on recurrent patterns of involvement in terms of practice, praxis andpractitioners in relationship stages, similar to what is being proposed. This would allowmaking inferences about the scope and conditions of transferability.This paper’s aim is to investigate structurationist evidence, due to an inter organizational strategic alliance, that may have resulted in the transformation of a home industry to a multinational company. This goal was achieved by performing a case study in the Brazilian subsidiary of the sector of furniture machinery and components, the current market leader. The considerations of Johanson and Vahlne (2006) regarding the implications in terms of learning and opportunities of inter-organizational relationships were given special attention. Consistent with the growing requirement of clarifying the strategic practice in everyday business, examining the essential connection between people, activities and the broader context, the Strategy-as-practice approach was adopted in tandem with the structurationist theory. The results highlight several changes in the activities of the subsidiary firm during the following periods of the relationship: (i) pre alliance; (ii) partnership; and (iii) after the jointventure. To illustrate how elements of praxis, practices and practitioners are related in these different phases, a graphic adapted from Whittington (2006) is proposed. We conclude with the presentation of a table with the main activities and tools involved in the restructuring of the company from which practices of personnel mobility and relationship commitment are emphasized. For a better understanding of how strategic alliances affect the capital goods companies, a comparative study should be considered. A comparative study is indicated in the same way, for checking on recurrent patterns of involvement in terms of practice, praxis and practitioners in relationship stages, similar to what is being proposed. This would allow making inferences about the scope and conditions of transferability.


REAd. Revista Eletrônica de Administração (Porto Alegre) | 2012

De fábrica 'fondo de patio' a una empresa multinacional: el estudio de caso de una alianza ítalo-brasileña en el enfoque estructuracionista de la estrategia-como-práctica

Maísa Gomide Teixeira; Mayla Cristina Costa

This paper’s aim is to investigate structurationist evidence, due to an inter organizationalstrategic alliance, that may have resulted in the transformation of a home industry to amultinational company. This goal was achieved by performing a case study in the Braziliansubsidiary of the sector of furniture machinery and components, the current market leader.The considerations of Johanson and Vahlne (2006) regarding the implications in terms oflearning and opportunities of inter-organizational relationships were given special attention.Consistent with the growing requirement of clarifying the strategic practice in everydaybusiness, examining the essential connection between people, activities and the broadercontext, the Strategy-as-practice approach was adopted in tandem with the structurationisttheory. The results highlight several changes in the activities of the subsidiary firm during thefollowing periods of the relationship: (i) pre alliance; (ii) partnership; and (iii) after the jointventure.To illustrate how elements of praxis, practices and practitioners are related in thesedifferent phases, a graphic adapted from Whittington (2006) is proposed. We conclude withthe presentation of a table with the main activities and tools involved in the restructuring ofthe company from which practices of personnel mobility and relationship commitment areemphasized. For a better understanding of how strategic alliances affect the capital goodscompanies, a comparative study should be considered. A comparative study is indicated in thesame way, for checking on recurrent patterns of involvement in terms of practice, praxis andpractitioners in relationship stages, similar to what is being proposed. This would allowmaking inferences about the scope and conditions of transferability.This paper’s aim is to investigate structurationist evidence, due to an inter organizational strategic alliance, that may have resulted in the transformation of a home industry to a multinational company. This goal was achieved by performing a case study in the Brazilian subsidiary of the sector of furniture machinery and components, the current market leader. The considerations of Johanson and Vahlne (2006) regarding the implications in terms of learning and opportunities of inter-organizational relationships were given special attention. Consistent with the growing requirement of clarifying the strategic practice in everyday business, examining the essential connection between people, activities and the broader context, the Strategy-as-practice approach was adopted in tandem with the structurationist theory. The results highlight several changes in the activities of the subsidiary firm during the following periods of the relationship: (i) pre alliance; (ii) partnership; and (iii) after the jointventure. To illustrate how elements of praxis, practices and practitioners are related in these different phases, a graphic adapted from Whittington (2006) is proposed. We conclude with the presentation of a table with the main activities and tools involved in the restructuring of the company from which practices of personnel mobility and relationship commitment are emphasized. For a better understanding of how strategic alliances affect the capital goods companies, a comparative study should be considered. A comparative study is indicated in the same way, for checking on recurrent patterns of involvement in terms of practice, praxis and practitioners in relationship stages, similar to what is being proposed. This would allow making inferences about the scope and conditions of transferability.


Revista Contabilidade e Controladoria | 2012

CONTABILIDADE E INSTITUCIONALISMO ORGANIZACIONAL: FUNDAMENTOS E IMPLICAÇÕES

Edson Ronaldo Guarido Filho; Mayla Cristina Costa


Perspectivas Contemporâneas | 2010

EMPREENDEDORISMO INSTITUCIONAL: CARACTERÍSTICAS DA AÇÃO INTENCIONAL

Marystela Assis Baratter; Jane Mendes Ferreira; Mayla Cristina Costa


Revista Contabilidade e Controladoria | 2010

A INSTITUCIONALIZAÇÃO DO USO DE RECURSOS ÁUDIOVISUAIS EM SALA DE AULA

Janes Mendes Ferreira; Marystela Assis Baratter; Mayla Cristina Costa; Ricardo Engelbert

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Luciana Godri

Federal University of Paraná

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Marcos de Castro

Federal University of Paraná

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Márcio Jacometti

Federal University of Paraná

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