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Dive into the research topics where Melissa Watanabe is active.

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Featured researches published by Melissa Watanabe.


Water Resources Management | 2014

Decision Making and Social Learning: the Case of Watershed Committee of the State of Rio Grande do Sul, Brazil

Melissa Watanabe; Lúcia Rejane da Rosa Gama Madruga; Cristina Keiko Yamaguchi; Adriana Carvalho Pinto Vieira; Roseli Jenoveva-Neto

Water is an essential element to life, and must be available to meet the basic needs of human beings. One of these needs is the production of food, emphasizing the relevance of agribusiness agents in the management of this natural resource. This study discusses how the management of water resources is being conducted by Committees of Watersheds in the State Rio Grande do Sul, focusing on decision making and in social learning. This is an exploratory study, supported by predominantly qualitative analysis. The results showed that the formation of the Committees of Watersheds in the State of Rio Grande do Sul depends on local decisions that are distinct in each region of the State. Evolution in the learning process of the members of the Committees occurs from the existence of conflicts. The conflicts emerge from issues concerning the use of water due to the multiple interests involved and provide discussions and solutions that lead to learning. Decisions taken in the Basin Committees are generally operating and relating to the quantity or quality of water. Social learning is promoted by actions of technical and relational nature offered by the exchange of knowledge and experience among stakeholders and other agents involved.


Revista Gestão Inovação e Tecnologias | 2018

Panorama do setor de tintas no Brasil: mercado, gestão e tecnologias para o segmento de tintas imobiliárias

Ana Gabriela Rocha de Souza; Miguelangelo Gianezini; Melissa Watanabe

A utilizacao de tintas e pigmentos tem, ao longo da historia, um papel significativo para a expressao, registro e legado da humanidade. Pode-se dizer que este recurso evoluiu conforme o desenvolvimento das civilizacoes em todo o mundo. Assim, na contemporaneidade, as tintas e pigmentos representam um setor importante para muitas economias, incluindo o Brasil, que e um dos maiores produtores mundiais. As empresas brasileiras, por sua vez, sabem que os usos (e reusos) de tintas sao resultados de demandas diversificadas e complexas, a exemplo do ramo imobiliario, que requer pesquisa e inovacao na producao e comercializacao. Partindo desse contexto, o objetivo deste estudo foi apresentar um panorama do setor de tintas no Brasil com foco no segmento de tintas imobiliarias. Para tal foram realizadas pesquisas bibliograficas e levantamento documental. Foram utilizados dados secundarios de fontes da Associacao Brasileira dos Fabricantes de Tintas e do Ministerio do Desenvolvimento, Industria e Comercio Exterior. Tambem foi realizada pesquisa em bases de dados e livros. A partir da pesquisa foi possivel, como resultados: descrever o atual mercado (comercializacao) de tintas e revestimentos no Brasil; caracterizar o cenario de producao de tintas imobiliarias, identificando as principais mudancas tecnologicas; discutir as perspectivas da producao de tintas e as tendencias no âmbito do objeto de estudo, focando-se nas orientacoes para o mercado; e elaborar um esquema representativo da cadeia produtiva de tintas, com destaque para as tintas imobiliarias. Esses resultados permitiram compreender as condicoes de comercio do setor, incluindo suas potencialidades e desafios.


Revista Alcance | 2016

DIMENSÕES DO EMPODERAMENTO FEMININO: AUTONOMIA OU DEPENDÊNCIA?

Taize dos Santos Fernandes; Gisele Silveira Coelho Lopes; Melissa Watanabe; Cristina Keiko Yamaguchi; Christiane Kleinubing Godoi

This study aims to understand the dimensions of empowerment among women entrepreneurs in the municipality of Forquilhinha, Santa Catarina. Entrepreneurship and womens empowerment are the central themes theoretically contextualized in this work. This research is characterized as descriptive and qualitative, with non-probability sampling by accessibility. The data collection technique was a qualitative interview with a semistructured script, prepared based on the dimensions of empowerment aligned with the entrepreneurial initiative to open their own business, applied to 15 women owners of retail stores. The results showed that entrepreneurship provided an opportunity for economic empowerment for the interviewees, based on statements that focused on the expansion of income, financial independence, and self-worth. In the psychological, educational, political and Family dimensions, the interviewees demonstrated a degree of dependence on others, and insecurity in decision-making and the direction of the business.


Revista PRETEXTO | 2015

ESTUDO DO EMPODERAMENTO NA PERSPECTIVA DAS MULHERES

Karoline Brasil de Oliveira; Gisele Silveira Coelho Lopes; Melissa Watanabe; Cristina Keiko Yamaguchi; Rosemeri Duarte

Este trabalho objetivou conhecer como as mulheres que ocupam cargos de lideranca, utilizam o empoderamento no exercicio profissional em uma instituicao de ensino e tecnologia em Criciuma, Santa Catarina, Brasil. Na revisao da literatura foram contextualizados a mulher e sua insercao no mercado de trabalho, em busca de uma concepcao de empoderamento e as dimensoes do empoderamento da mulher no mercado de trabalho. A metodologia utilizada teve carater descritivo e qualitativo. O instrumento de coleta de dados consistiu num roteiro com 16 questoes que abordaram o bem-estar e sucesso profissional, o reconhecimento familiar, o processo de ascensao profissional e a participacao das mulheres nos processos decisorios organizacionais. A pesquisa foi realizada com 10 mulheres que ocupavam cargos de chefia em diferentes setores da instituicao em analise. Os resultados obtidos na pesquisa revelaram que as entrevistadas ja demonstram expressoes de empoderamento em seus cotidianos e a mulher se apresenta mais confiante e preparada para participar das tomadas de decisoes em niveis hierarquicos maiores, alem de interferir no proprio meio.


African Journal of Business Management | 2015

Geographical indication in the process of creating knowledge to develop new competences

Cristina Keiko Yamaguchi; Adriana Carvalho; Pinto Vieira; Melissa Watanabe

The protection of geographical indication is considered to be strategic for Brazil. The state of Santa Catarina, especially Goethe Grape Valley, was acknowledged as the first Geographical Indication (GI) to encourage various disciplinary studies, mainly from the view point of law, economy, intellectual property and regional impact. However, there is no evidence in interdisciplinary studies aimed to understand the influence of GIs development with winegrowers and wine producers of this region. Taking these gaps into account, this study intends to check up how the acknowledgement of GI by Goethe Grape Valley Indication of Origin can contribute to creation and development of new competences in wine culture and winemaking. For that purpose, a descriptive, exploratory study with qualitative approach was developed. The creation and change of routines and activities, insertion of new techniques of traceability control, as well as information intending to improve monitoring and control of the origin of each grape in wine barriques was noticed. The authors identified that GI, besides contributing to local development, promotes new competences of winemakers from the very moment of execution of rules and procedures documented in wine production process imposed by Regulatory Council; information-sharing and search for methods that improve their product. One can conclude that geographical indication created new knowledge in production processes and increased winegrowers’ competence level. From the implementation of IPVUG the study allowed a more efficient management of properties and of wineries, because the production volume is controlled, also the place, volume and sampling harvest are traceable. The study also provided a better cost control, which consequently led to more efficient production strategies and wine distribution. Key words: Knowledge management, Knowledge creation, Geographical indication, new competences.


Revista Gestão, Inovação e Tecnologia | 2012

PERSPECTIVAS DE DESENVOLVIMENTO DA VITIVINICULTURA EM FACE DO RECONHECIMENTO DA INDICAÇÃO DE PROCEDÊNCIA VALES DA UVA GOETHE

Kelly Lissandra Bruch; Melissa Watanabe


International Journal of Agriculture and Forestry | 2015

Fertilizer Consumption in the Region MATOPIBA and Their Reflections on Brazilian Soybean Production

Renata Horvat; Melissa Watanabe; Cristina Keiko Yamaguchi


Perspectivas em Gestão & Conhecimento | 2013

INDICAÇÃO GEOGRÁFICA COMO INSTRUMENTO DE CRIAÇÃO DO CONHECIMENTO NOS VALES DA UVA GOETHE

Cristina Keiko Yamaguchi; Adriana Carvalho Pinto Vieira; Kelly Lissandra Bruch; Roseli Jenoveva Neto; Melissa Watanabe; Zeli Felisberto


Observatorio de la Economía Latinoamericana | 2018

Produção de carne bovina

Giovani Gamba; Miguelangelo Gianezini; Melissa Watanabe; Clandio Favarini


Archive | 2018

UNIVERSIDADE EMPREENDEDORA: DISCUSSÕES ACERCA DA PRODUÇÃO CIENTÍFICO-ACADÊMICA MUNDIAL

Carla Spillere Busarello; Melissa Watanabe; Samara Eberhardt Schardosim

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Cristina Keiko Yamaguchi

Universidade do Extremo Sul Catarinense

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Miguelangelo Gianezini

Universidade do Extremo Sul Catarinense

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Carla Spillere Busarello

Universidade do Extremo Sul Catarinense

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Gisele Silveira Coelho Lopes

Universidade do Extremo Sul Catarinense

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Adriana Carvalho Pinto Vieira

Universidade do Extremo Sul Catarinense

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Ana Paula Silva dos Santos

Universidade do Extremo Sul Catarinense

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Carina Nunes

Universidade do Extremo Sul Catarinense

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Igor Martello Olsson

Universidade do Extremo Sul Catarinense

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Kelly Lissandra Bruch

Universidade Federal do Rio Grande do Sul

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Rafael Rodrigo Mueller

Universidade do Extremo Sul Catarinense

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