Nelson da Cruz Monteiro Fernandes

A INFLUÊNCIA DO PORTO DIGITAL NA REPRESENTAÇÃO DO DESENVOLVIMENTO DE PERNAMBUCO

This study aims to understand the influence of Local Productive Arrangement of Information and Communication Technology (ICT APL), called Digital Port, located in the metropolitan city of Recife, in representation of the development of the state of Pernambuco. Qualitative research, through analysis of data obtained through archival research and conducting semi-structured interviews were conducted. The results show that the representation of Porto Digital in relation to the development of Pernambuco, is established through identity, heritage and Pernambucanidade. This enables the generation of new alternatives in relation to the productive chains of the State as well as the permanence of the talents and the expansion of research centers and universities.

Um negócio da China: o discurso do guānxì nas articulações no âmbito organizacional

This study explores guānxi as a currently used organizational discourse in the business culture of Chinese organizations through the logic of equivalence and the logic of difference proposed by Ernesto Laclau and Chantal Mouffe. Guānxi consists in an interpersonal relationship and the creation of collaborative knowledge which involves a tacit, future-driven, and complex kind of knowledge operating in a specific context. From a post-structuralist perspective applied to the organizations, we used discourse analysis as a method which allows us to put into practice the role of language as the axis for understanding social processes, as it is the case of guānxi. We analyzed 3 in-depth interviews conducted with Chinese chief executive officers (CEOs) and 32 newspaper reports related to the practice of guānxi in organizations of the tertiary sector, published in 2 of the leading web-based newspapers in China. Thus, we aimed to identify the way how this phenomenon has been appropriated as a discourse within the organizational sphere through the logic of equivalence and the logic difference. We found out that Chinese organizations use guānxi to gain preferential access to strategic actors who have information and resources required in the business processes, in order to obtain competitive advantages. On the other hand, business success involving these organizations depends on a mutual identification between their leaders, based on trust and credibility established in the articulations.