Nik Maheran Nik Muhammad

Tourist perceived value in a community-based homestay visit: An investigation into the functional and experiential aspect of value

This study analyses the dimensionality of tourist perceived value in a context that is rarely studied, community-based homestay tourism. A survey of 353 tourists to homestay villages was used to examine both functional and experiential aspects of perceived value, and structural equation models were used to verify the validity and reliability of the scales. Tourist perceived value was tested and illustrated through a parsimonious construct with five dimensions: (i) functional value (establishment); (ii) functional value (price); (iii) experiential value (host-guest interaction); (iv) experiential value (activity, culture and knowledge); and (v) emotional value. These dimensions were measured by 20 significant items. The results indicate that functional, emotional and experiential factors are important determinants of the perceived value of community-based homestay tourism. It is therefore recommended that host providers, marketers and governments should pay attention to the order of importance of these value dimensions to increase overall tourist value as well as to better develop the positioning strategies and promotion of this tourism niche.

The Moderating Influence of Psychographics in Homestay Tourism in Malaysia

ABSTRACT Like other special interest tourism products, homestay as a community-based tourism product has shown substantial growth in terms of number of visits in recent years. Nevertheless, compared to other special interest tourism products, visitor behavior in homestay tourism has been neglected by the literature. This study fills this void by investigating the relationships between perceived value, satisfaction, and behavioral intention, and by examining the moderating influence of psychographics in a homestay tourism context. Respondents were visitors who visited selected homestay villages in Malaysia. Multi-group structural equation analysis was used to test for group differences in the structural weights.

Absorptive Capacity, Innovativeness and the Performance of Micro-enterprises in Malaysia

This study examines the effect of the entrepreneur’s innovativeness and absorptive capacity on micro-enterprise innovativeness and the performance of micro-enterprises owned and managed by women micro-entrepreneurs in Peninsular Malaysia. This study adopted a cross-sectional design and stratified sampling methods, and collected complete data from 417 micro-entrepreneurs. Findings of this study reveal that women micro-entrepreneurs’ innovativeness and absorptive capacity have a significant positive effect on micro-enterprise innovativeness and the performance of micro-enterprises. The development programmes and policies on innovation and SMEs should therefore emphasize on promoting innovativeness and improving the absorptive capacity among the women micro-entrepreneurs to improve the performance of micro-enterprises.

Mydin transformation focus: leadership and organizational change

Title – Mydin transformation focus: leadership and organizational change. Subject area – Leadership and organizational change. Study level/applicability – Undergraduate and Masters degrees in Business and Management. Managers and executives undergoing training in leadership-related issues will also benefit from the case study through development of analytical and decision-making skills. Case overview – The case study highlights a successful retail business leader who has been directly involved in the transformation of his family business from a mere merchandiser to hypermarket owner. For more than five decades of developing and cultivating his leadership skills, business competencies and continuous learning, he successfully competes with foreign giant retailers. To comprehend the transformation process undergone by his business, the case study captures the development phases of the organizational changes and the leaders leadership and decision-making styles from the early establishment of the company un...

An unforgettable journey: a story of corporate‐social transformation of Huntsman Tioxide (Malaysia)

Title – An unforgettable journey: a story of corporate‐social transformation of Huntsman Tioxide (Malaysia)Subject area – Leadership style and organizational change.Study level/applicability – The case study level is rated medium to difficult depending on the depth of the analysis undertaken. Managers and executives who undergo training in leadership related issues will benefit from the case study through development of analytical‐ and decision‐making skills. In addition, this case study is written for high level managers and postgraduate students in business courses.Case overview – This case study revolves around a man whose name is Rozano Saad. He was a man with strong will, imagination, and ready to explore the new world of Huntsman Tioxide. To him, development of people was necessary. Development of people is the process of getting people to progress from dependent to socially and economically self‐reliant. This man with positive views saw difficulties with enthusiasm and noted obstacles as opportunit...