Noor Akma Mohd Salleh
University of Malaya
Network
Latest external collaboration on country level. Dive into details by clicking on the dots.
Publication
Featured researches published by Noor Akma Mohd Salleh.
Electronic Markets | 2006
Noor Akma Mohd Salleh; Fiona H. Rohde; Peter Green
Prior studies have shown that innovative information systems (IS) adoption behaviour by small-and medium-sized enterprises (SMEs) is greatly dependent on organizational and environmental characteristics. Government influence (i.e., federal and local government agencies) was found to play an important role in the promotion or enforcement of innovative IS adoption by SMEs, and it is vital for ensuring adoption of nationwide innovative IS, particularly in developing economies. This study introduces the construct of enacted capabilities and examines the enacted capabilities that motivate SMEs to use innovative IS (i.e., a governments electronic procurement systems) to its full potential. A model of how enacted capabilities affect IS adoption behaviour through perceived net benefits and attitude is developed. A survey (and follow-up interviews) of CEOs/owners from Malaysian SMEs was conducted. Results indicate the enacted capabilities possessed by SMEs play a prominent role in determining the adoption of government electronic procurement systems by these enterprises.
Industrial Management and Data Systems | 2010
Noor Akma Mohd Salleh; Ruzita Jusoh; Che Ruhana Isa
Purpose – Studies in performance measurement systems (PMS) seem to receive little attention in the information system (IS) literature. The purpose of this paper, therefore, is to contribute to the stream of research in the fields of performance measurement and ISs.Design/methodology/approach – The paper examines how IS sophistication is linked to PMSs by investigating the use of performance measures in the Malaysian financial services industry. Data were collected from 140 financial institutions through self‐administered questionnaire survey of top‐level executives. A component‐based structural equation modelling, partial least squares, was used to test the research model.Findings – The results indicate that IS sophistication is a determinant of performance measures. The results also indicate that different dimensions of IS sophistication affect different dimensions of performance measures usage.Originality/value – The paper significantly extends prior research on performance measures by establishing IS s...
Journal of Enterprise Information Management | 2014
Sedigheh Moghavvemi; Noor Akma Mohd Salleh
Purpose - Since technology adoption is frequently replicated with minor tweaks and extensions; the theoretical perspective from other fields is used to shed additional light on an individual’s technology acceptance. The Entrepreneurial Event Model (EPM) is an intentional model, which measures the volitional aspect of the behaviour. The current study seeks to revise and validate this model in the technology acceptance context, and investigate IT innovation adoption.Design/methodology/approach - In order to test the proposed research model, data are collected through a questionnaire survey from 1000 entrepreneurs involved in providing professional services in manufacturing, telecommunication, education, banking and finance, service, and agriculture within Malaysia. Structural equation modelling technique was used to evaluate the research model.Finding - The results of the study revealed that the model is a robust model to measure individual dimensions towards technology adoption. The results indicated that the propensity to use, perceived desirability and perceived feasibility are significantly and positively related to the intention to use IT innovation. EPM was able to account for 82 percent of the variance in usage intention, and provide a useful tool for managers to access the likelihood of success for new technologies.Originality/value - This paper has positive implications for academic, managers and policy makers. Applying EPM model in technology acceptance will shed additional light on this area, and reveal new knowledge perspectives. Policy makers could encourage early adopter entrepreneurs to adopt and use IT innovation in their businesses, which in turn, will encourage others to look to early adopter and emulate them, thus increasing the rate of adoption and the use of IT innovation.
Innovation-management Policy & Practice | 2012
Sedigheh Moghavvemi; Noor Akma Mohd Salleh; Wenjie Zhao; Minna Marita Mattila
The Unified Theory of Acceptance and Use of Technology (UTAUT) is a fairly developed model. Like any model, however, it has limitations, mainly in its relationship between the intention and use behavior. This paper will attempt to explain the influence of external factors that potentially inhibit or facilitate the performance of a behavior, as well as effects of the propensity to act on determinants toward intention for action. Based on the UTAUT limitations, we added precipitating events to measure the effect of external factors (such as government policy, financial crisis, and new market) on IT innovation and adoption and examined the effect of the propensity to act as a moderator on the relationship between the determinants intention and usage behavior, and hypothesized that in the condition where propensity to act is high, taking action will be more predictable. The data used to test the hypotheses were collected from a varied spectrum of Malaysian industries and entrepreneurs (SMEs owners). A total of 1,000 businesses were identified and questionnaires were distributed in person by the authors, and 420 completed questionnaires were returned. The research model used structural equation modeling techniques, and the current study validated the UTAUT model in the entrepreneurship context while showing that performance expectancy, effort expectancy and social influence were all positive influences on behavior intention. Facilitating conditions and behavior intention are important variables for determining the origins of behavior for IT innovation. The results of the study confirmed the moderating effects of propensity to act and precipitating factors in the model. Results indicated that precipitating events can capture the influence of external factors on the behavioural intention to take action, improve the model, and fill the intention–behaviour gap. The current study shows the significant effect of life events on the behavioural intention to take action.
Internet Research | 2016
Sedigheh Moghavvemi; Noor Akma Mohd Salleh; Craig Standing
Purpose The purpose of this paper is to explore technology acceptance and use behavior of IS innovations by entrepreneurs. To measure the perception of IS innovations by entrepreneurs the authors review unified theory of acceptance and use of technology and the entrepreneurial potential model, empirically compare the two models, develop a new model that integrates elements from the two models, and then empirically validate the new model (technology adoption decision and use (TADU)) in a technology acceptance context. Design/methodology/approach The data used to test the hypothesis are collected from 1,200 entrepreneurs in Malaysia. The research model was analyzed using structural equation modeling. Findings The results indicate that perceived desirability and perceived feasibility have significant effects on entrepreneurs’ intention to adopt and use innovations. Propensity to use is an important factor that has a significant effect on individual behavior. The precipitating events that happen in the time lag between intention and behavior will disrupt entrepreneurs’ inertia and induce a change in their behavior, encouraging them to seek the best opportunity available. Practical implications Understanding the individual, technological, and environmental factors that significantly affect IT adoption behavior can support policy makers in providing guidance on the adoption and usage of IT innovations by entrepreneurs. Originality/value This study proposes a TADU model with six core determinants of intention and usage – perceived desirability, perceived feasibility, performance expectancy, effort expectancy, social influence and facilitating conditions and two new moderators, precipitating events and the propensity to act.
Journal of Enterprise Information Management | 2014
Sedigheh Moghavvemi; Noor Akma Mohd Salleh
Purpose – There were numerous models that were developed with the explicit purpose of predicting the information system (IS) adoption behaviour. However, these models are criticized for the fact that they do not accurately capture the effect of external factors (unforeseen events) on individual intention, which may inhibit the act of adopting and using IS. The purpose of this paper is to investigate these external factors among entrepreneur(s) and measure how the individuals propensity to use affects the adoption and use of IS innovation. This paper will also attempt to investigate the key determinants of the adoption of IT innovation among entrepreneurs in Klang Valley, Malaysia. Design/methodology/approach – Based on the research model, a questionnaire was developed, and data collected from entrepreneurs based in Klang Valley Malaysia. In all, 326 responses were collected, and the research model was applied using the structural equation modelling technique. Findings – The performance expectancy and the...
Journal of Small Business Management | 2017
Noor Akma Mohd Salleh; Fiona H. Rohde; Peter Green
Studies show that information systems (IS) adoption behavior is dependent on well‐defined characteristics. However, firms must also be enabled for use and ultimately utilize IS. This study develops a model of how IS enacted capabilities of small‐ and medium‐sized enterprises (SMEs) affect IS enablement through perceived net benefits and attitude. Follow‐up interviews with chief executive officers (CEOs)/owners of SMEs indicated that IS enacted capabilities play an integral part in determining the extent to which SMEs become enabled and utilize IS. Top management IS skills and knowledge and trust in trading partners dominate the effect on perceived net benefits at the enablement stage.
International Journal of Computer Theory and Engineering | 2015
Manal Sharabati; Ainin Sulaiman; Noor Akma Mohd Salleh
End-user satisfaction and individual performance have been identified by many researchers as critical determinants of the success of information systems. As an escalating number of organizations now utilize e-procurement systems, there is a desire to understand their effect on individual end-user’s performance. Therefore, this research attempts to empirically examine a framework identifying the relationships between end-user satisfaction, and individual end-user performance, in addition to assessing the impact of three proposed antecedents of end-user satisfaction: processing, content and usability. Data gathered from 432 end-users of ePerolehan system in the Malaysian government agencies were utilized to examine the relationships proposed in the framework using the Partial least square (PLS) approach. The findings provide strong support for our model. Our results indicate three factors processing, content and usability significantly affect end-user satisfaction, while the higher levels of end-user satisfaction leads to improved individual performance.
Information Systems Management | 2015
Sulaiman Ainin; Noor Akma Mohd Salleh; Shamshul Bahri; Tengku Mohd Faziharudean
This study investigates how the functional capabilities of information systems, such as workforce management, innovation, and monitoring, affect the creation of customer value that leads to organizational performance. A cross-sectional field study (i.e., survey questionnaire) was conducted with 104 small- and medium-sized enterprises in the service industry in Malaysia. Results from the study suggest that information systems functional capabilities do influence the creation of customer value and ultimately organizational performance.
Social Technologies | 2013
Sedigheh Moghavvemi; Noor Akma Mohd Salleh; Masoud Abessi
Purpose - a great number of models investigate individual intention towards adopting and using information technology. However, the complex link between intention and behavior suggests that it may require more scrutiny (intention behavior gap). The link between the intention and behavior is most likely influenced by a number of factors, some controllable, others uncontrollable; therefore, external factors are likely to play a significant role. However, IS literature on the subject is extremely lacking. One of the popular theories in this context is the UTAUT model, which has certain limitations, especially when it concerns intention behavior gaps. Research on the entrepreneurship context identified precipitating events as a promising candidate to overcome such limitations. To address the gap in the UTAUT and improve the model, it is reviewed and empirically compared to the Entrepreneurial Potential Model (EPM) in order to allow us to develop a new model that integrates elements from the two models in order to capture the different factors of IT adoption behavior.Methodology – a longitudinal survey approach is appropriate for this study, since this research design allows the researcher to test the overall fit of the integrative TADU model. The longitudinal study is appropriate to test the relationship between intention and use behavior and the effect of precipitating events on the time that intention is formed and behavior is performed. This is an ongoing research, and at this stage, the authors are mainly developing a theoretical argument and methodology that is currently in the process of being tested. Results – the new model mitigates the limitations arising from the UTAUT, particularly its predictive ability, and it also reduces the ‘distal nature’ between intention and use behavior.Study limitation – the paper represents work in progress and may some researcher criticize it in term of the predicted results.Practical significance – the TADU model is a useful tool for managers to assess the likelihood of success for new technology introductions and the possibility of actual use. It helps the manager understand the driver of technology acceptance and allows them to design interventions for users that are less inclined to use new technology. In addition, policy makers could facilitate and provide guidance in relation to the adoption and usage of IT innovation. Originality/value judgment – this study revises the UTAUT and the EPM in order to develop a more robust model, and identify new variables that affect the relationship between intentions and use behavior, while overcoming UTAUT’s limitations. It improves the model by adding precipitating events as moderators that is able to measure the effect of external factors on the relationship between behavioral intention and usage behaviors. The new model is able to capture the causal flow between technological factors, environmental factors and individual factors in predicting intentional behavior.