Sulaiman Ainin

Social Media Usage and Organizational Performance: Reflections of Malaysian Social Media Managers

Abstract Social media usage among organizations is growing tremendously. Organizations are now building and maintaining social media public pages to improve their social network salience, enhance interest in their organizations, and build relationships with the online public. The majority of the studies on social media usage are based on the individual perspective while some are from the organizational perspective. However, not many studies have investigated the actual impact of social media usage on organizational performance. Therefore, using the qualitative approach, this study investigates the various purposes of social media usage and its impact on organizational performance. This study however, focuses only on the social media managers’ views. The senior managers of six organizations that are using social media are interviewed from which we find that social media is used for various purposes in organizations, such as advertising and promotion, branding, information search, building customer relations and many more. The results also show that social media has a greater impact on the performance of organizations in terms of enhancement in customer relations and customer service activities, improvement in information accessibility and cost reduction in terms of marketing and customer service.

Applying Importance-Performance Analysis to Information Systems: An Exploratory Case Study

Using an end-user satisfaction survey, the perception of the importance of attributes of information systems was investigated and whether the performance of information systems met the users’ expectations in a company in Malaysia. It was discovered that the end-users were moderately satisfied with the company’s IS performance and that there were gaps between importance and performance on all the systems-related attributes studied. The largest gap pertained to the attributes Understanding Systems, Documentation, and High Availability of Systems. The contribution of the study is in advancing Importance-Performance Analysis applicable to IS research. Ke ywords: information systems performance, information systems importance, end-user satisfaction

Prospects and Challenges of e-banking in Malaysia

The advent of the Internet has revolutionized the way banking is done. Realizing the importance of what is popularly known as e‐banking, in June 2000, the Central Bank of Malaysia allowed banks to conduct banking activities via the Internet. Four years later, almost all major local banks are providing e‐banking services. The aim of this paper is to provide an overview of e‐banking adoption in Malaysia. It begins by analyzing the local bank websites using a model introduced by Chung and Payter (2002). The study then examines the different types of e‐banking products used by adopters before finally describing the characteristics of e‐banking adopters. Five hundred and forty two usable questionnaire responses were received to a survey, of which fifty four percent were from e‐banking adopters. Most of the adopters took advantage of the service to carry out basic activities like viewing balance inquiries, obtaining summary reports of their transactions and using savings and current account facilities. A large number of the adopters used the e‐banking services when necessary, i.e. once a month to pay utility bills and accessed the facilities either from home or the office. Many were encouraged by friends and family members to use e‐banking. The study also illustrates that there were more adopters among the younger age groups, among those with higher salaries and those holding higher positions.

Examining ERP implementation success from a project environment perspective

Purpose – The purpose of this paper is to identify factors that are crucial for the successful implementation of enterprise resource planning (ERP) systems. Although there are many factors that influence the success, this study focuses on factors related to the ERP project environment, namely, project management, team composition and competence, and business process reengineering.Design/methodology/approach – The study was conducted using a survey questionnaire distributed to ERP users in Iranian organizations. In total, 384 responses were collected and analyzed.Findings – A significant relationship was found between project management and team composition with ERP implementation success. The better the project management activities the more likely the implementation will be successful. Likewise, the possibility of successful implementation is higher when the ERP team is more coordinated and experienced.Practical implications – ERP adopting organizations and managers could gain an understanding of the com...

Factors influencing the use of social media by SMEs and its performance outcomes

Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines the impact of Facebook usage on financial and non-financial performance of the SMEs. Design/methodology/approach – Using integrated model, this study examined the influence of compatibility, cost effectiveness, interactivity and trust on Facebook usage and its subsequent impact on organizations performance. Statistical analyses were based on the data collected, through survey questionnaire from 259 SMEs in Malaysia. Partial Least Square (PLS) method was used to test the hypotheses. Findings – The study revealed that Facebook usage has a strong positive impact on financial performance of SMEs; similarly it was also found that Facebook usage positively impacts the non-financial performance of SMEs in terms of cost reduction on marketing and customer service, improved customer relations and improved information accessibility. Additionally, factors...

Evaluating portal performance: A study of the National Higher Education Fund Corporation (PTPTN) portal

This study examines the National Higher Education Fund Corporation (PTPTN) portal performance. Performance is viewed in terms of user satisfaction (i.e. students perspectives). It incorporates three constructs (system, information and service quality) introduced by DeLone and McLean as well as perceived usefulness first introduced in the technology acceptance model. Empirical data was collected using a survey questionnaire administered to students in two universities in Malaysia. The study illustrated that generally the students are satisfied with the portals performance. It was found that perceived usefulness is the most significant factor that influences their level of satisfaction. The study would enable PTPTN to enhance the portal performance.

Wireless Internet-using Mobile Devices (WIMDs) in Malaysia

Malaysia is one of the countries seeing tremendous growth in technology development. This paper analyses the factors that influence user intention to use Wireless Internet-using Mobile Devices (WIMDs) in Malaysia. The Technology Acceptance Model (TAM) for WIMDs is one of the most suitable models available to study WIMD adoption. The study was conducted among Malaysian mobile phone and internet users. The findings showed that facilitating conditions and wireless trust has a positive impact on the attitude to use WIMDs via perceived usefulness and ease of use.

The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce

Due to the rapid advancements in Web 2.0 and social media, a novel class of online social business called Facebook commerce (f-commerce) has emerged. Even though there are studies on the factors that influence Facebook browsing and usage intensity, however, there is dearth in research that examine the impacts of f-commerce browsing and usage intensity on consumers urge to purchase and impulse purchase. Unlike previous studies, this study examined the moderating effect of income. Since Facebook has become a phenomenon, there is a necessity to explore whether the level of f-commerce browsing and usage intensity can trigger urge to purchase and impulse purchase. Following the Stimulus-Organism-Response framework, data was collected using mall-intercept technique and analyzed with SmartPLS 3. Majority of the suggested hypotheses have been empirically validated and the research framework can explain 33.0% of variance in urge to purchase and 61.7% variance in impulse purchase. Interestingly, the finding showed no moderating effect of income. However, marital status and Internet hours were found to have moderating effects. The research findings can contribute to the online retailers, marketers and other f-commerce stakeholders in formulating their marketing strategies and policies while providing novel insight in understanding the impulse purchase behavior. The effects of Facebook browsing & usage intensity on impulse purchase were studied.Stimulus-Organism-Response framework was used with income as the moderator variable.A total of 808 f-commerce shoppers were gathered using mall-intercept technique.The model explained 33% variance in urge to purchase and 61.7% in impulse purchase.Interestingly, no moderating effects of income on all the relationships were found.

Social media’s impact on organizational performance and entrepreneurial orientation in organizations

Purpose Based on the system of value chain theory, the purpose of this paper is to investigate the impact of social media usage on the performance and the entrepreneurial orientation of the organizations. Design/methodology/approach A total of 174 organizations responded to the survey. Findings The result of the study showed that social media usage has a very strong positive impact on organizations’ performance, in terms of cost reduction, improved customer relations, and enhanced information accessibility. Research limitations/implications In the study, social media usage was categorized into three sub-constructs such as social media usage for marketing, social media usage for building customer relations, and social media usage for information search. This study investigated the usage of social media and its impact as a whole, considering all social media tools together. Finally, this study used a cross-sectional sample to collect data. Practical implications The result of the study benefits the managers to understand the various areas of organizational performance that can be improved by social media usage. Social implications The study also provided evidence that social media usage has strong positive influences on enhancing the entrepreneurial orientation of the organizations. Originality/value This study provides a clearer idea on the real importance of social media and its benefits. This study demonstrated the various areas of organizational performance that can be improved through social media usage.

Understanding the impact of social media usage among organizations

Abstract This study investigates the antecedents and impact of social media usage in organizations. This study uses the technology, organization, and environment framework and includes certain antecedent factors that are specific to social media usage in organizations. The items to measure different purposes of social media usage in organizations were developed, which contribute to the enhancement of social media usage measurement. This study develops and tests an integrated model that contributes to the scholarly research on social media and information systems. The study also helps organizations to understand the benefits of social media usage and provides a justification for investments in social media by organizations.