Ricardo Braga Veroneze

Open Innovation and Social Participation: A Case Study in Public Security in Brazil

In Brazil the predominant culture is not the appreciation of community participation in solving local problems. However the solutions presented by authorities are not the most efficient, and do not solve the problems. Nowadays, however, with the use of information and communication technologies associated with open innovation and gamification, citizens began to actively participate in decision-making processes of government. In this context, this study aims to describe the project of the 8th State Police Battalion of Minas Gerais, in Brazil, entitled Premio Ideia Cidade Segura (Safe City Idea Prize). Through a qualitative and quantitative research, in which we used the case study method, it was found that the project allowed the Police to evaluate new strategies applied to public safety (crowdstorming), to know local and regional needs, to reward the best ideas, encouraged the production of collective knowledge, and also the networking collaboration. Considering the potential contributions of crowdstorming to promote innovations and improvements in the public sector and its potential to engage citizens, it is suggested that the project idea should be replicated in other parts of Brazil.

Relations Between Marketing and Innovation in Brazilian Universities

In the 21st century, the engine of economic development has been the knowledge and, the universities are increasingly being seen as key actors in this process. The interaction between the university and the market, promoted by the transfer of technology, has been the subject of several studies in the literature. However, few studies have worried on relating marketing with this process. From these studies it is suggested that the marketing exerts an important role in the understanding and development of technology transfer activities from Brazilian universities to the market. We propose, for such argument, a theoretical model of marketing from the view of Kotler and Keller [1], covering relationship marketing, integrated marketing, internal marketing and performance marketing. It was realized a theoretical essay from the review of published articles in Brazilian and international journals.