Ricardo Ribeiro Alves

Environmental approach of companies within the pulp/paper, metallurgical and sugar/alcohol sectors.

Companies have been witnessing major changes in their environment and environmental models have been developed aiming to improve their strategic planning. The objective of this study was to examine the environmental approach adopted by companies within the Pulp and Paper, Metallurgical and Sugar and Alcohol sectors, in order to evaluate their environmental performances. The analysis was based on a matrix which relates managerial functions with a set of environmental approaches and performance indicators, classifying the company environmental performance as weak, moderate or strong. The managerial functions approached in this model are: Management (General, Legal Affairs, Finance, Human Resources and Purchasing); Product and Process Development; Production and Maintenance; and Marketing. The analyzed indicators include: international insertion; capital origin and location. The pulp and paper and metallurgical companies obtained average scores of 54.5 and 51.56 points, respectively, being classified as having a strong environmental performance. On the other hand, the sugar and alcohol companies obtained average score of 46 points, being classified as moderate in environmental performance. The high level of environmental performance of pulp and paper and metallurgical companies can be attributed to the following factors: larger international insertion, presence of foreign capital in controlling shares, performance in the international market and company location near large population centers. Pulp and paper and mainly sugar and alcohol companies are less efficient in meeting the requirements of the environmental legislation, particularly those related to the conformity of permanent protected areas and legal reserves.

Processo de implementação da certificação florestal nas empresas moveleiras nacionais

RESUMO – O presente estudo foi desenvolvido com o objetivo de avaliar o processo de implementacao da certificacao florestal nas empresas moveleiras nacionais. Para a realizacao deste estudo, utilizaram-se dados secundarios, obtidos do website do Conselho de Manejo Florestal (FSC) do Brasil e dados primarios, obtidos de questionarios aplicado as empresas moveleiras que possuiam produtos certificados. Verificou-se que o tempo gasto no processo, na maioria dos casos, foi de menos de um ano, e os custos principais estiveram relacionados a preparacao da empresa para a auditoria de certificacao. Alem disso, a maioria das empresas afirmou utilizar a logomarca FSC nos seus produtos certificados e nao possuiam experiencia com outros tipos de certificacao (serie ISO, por exemplo). Pelos resultados, pode-se concluir que o periodo de tempo gasto na implementacao da certificacao e considerado breve, alem de os custos serem acessiveis para as empresas, no geral. Concluise, tambem, que possuir outro tipo de certificacao nao e fator determinante para que uma empresa da industria moveleira busque a certificacao de cadeia de custodia de seus produtos.

Certificação florestal e o mercado moveleiro nacional

The objective of this work was to evaluate the insertion of forest certification in the national furniture market. The data used for the accomplishment of the present study came from the Forest Stewardship Council (FSC Brazil) and the questionnaires applied to the furniture companies with certified products. Companies in the State of Sao Paulo and in the South Region presented certification, mainly the exporting companies. The furniture companies intended to provide the domestic market did not demonstrate great interest in forest certification because customers did not demand it.

Potencial de implementação da certificação florestal no polo moveleiro de Ubá

RESUMO ‐ O trabalho objetivou avaliar o potencial de implementacao da certificacao florestal no polo moveleiro de Uba, MG. Delimitaram-se, como objeto de estudo no polo, somente empresas ligadas a exportacao, consideradas as potencialmente interessadas nessa certificacao. Elaborou-se um questionario para buscar informacoes de seus produtos principais, incluindo composicao, materia-prima, fornecedores e mercado. Verificou-se que a maioria dessas empresas atendia principalmente ao mercado interno e suas exportacoes eram ocasionais. A materia-prima utilizada, em geral, era de paineis reconstituidos, ja certificados por muitos dos seus fornecedores. Em torno de 85% das empresas pesquisadas ja atendiam plena ou parcialmente a politica de porcentagens do FSC, vigente atualmente. Conclui-se que a certificacao florestal pode ser considerada viavel, visto que muitas das empresas ja adquirem materia-prima certificada, alem do fato de que suas exportacoes tem aumentado, atingindo, assim, um mercado que exigira essa certificacao em breve.