Roberta Rodrigues Faoro
University of Caxias do Sul
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Publication
Featured researches published by Roberta Rodrigues Faoro.
REAd. Revista Eletrônica de Administração (Porto Alegre) | 2014
Roberta Rodrigues Faoro; Pelayo Munhoz Olea; Sylvia Maria Azevedo Roesch; Marcelo Faoro de Abreu
This case exposes elements for reflections and discussions about strategic positioning in an enterprise software development and consulting in information technology. Based in Serra Gaucha, the company operates throughout the national territory, with its main customers are located in the states of Rio Grande do Sul, Santa Catarina, Sao Paulo, Bahia and Mato Grosso do Sul. The case unfolds from the back of a journey of the young owner of the company software development and consulting in information technology to Salvador, where it shut another big project with one of its best customers in the industry of fruit, but instead of being content was very worried about how he would deliver the project within agreed between the parties, by virtue of its staff being overworked. After all, serving customers in more than thirty areas of activity the company faces a strategic dilemma: to specialize or spray your performance in various sectors? So what strategy should the firm choose? The data for the preparation of this teaching case were obtained through semi-structured interviews with managers and through secondary data such as internal documents, websites, and direct observation. This case can be used as an auxiliary tool for teaching, especially in disciplines related to strategy, undergraduate and post-graduation management courses.
REAd. Revista Eletrônica de Administração (Porto Alegre) | 2014
Roberta Rodrigues Faoro; Pelayo Munhoz Olea; Sylvia Maria Azevedo Roesch; Marcelo Faoro de Abreu
This case exposes elements for reflections and discussions about strategic positioning in an enterprise software development and consulting in information technology. Based in Serra Gaucha, the company operates throughout the national territory, with its main customers are located in the states of Rio Grande do Sul, Santa Catarina, Sao Paulo, Bahia and Mato Grosso do Sul. The case unfolds from the back of a journey of the young owner of the company software development and consulting in information technology to Salvador, where it shut another big project with one of its best customers in the industry of fruit, but instead of being content was very worried about how he would deliver the project within agreed between the parties, by virtue of its staff being overworked. After all, serving customers in more than thirty areas of activity the company faces a strategic dilemma: to specialize or spray your performance in various sectors? So what strategy should the firm choose? The data for the preparation of this teaching case were obtained through semi-structured interviews with managers and through secondary data such as internal documents, websites, and direct observation. This case can be used as an auxiliary tool for teaching, especially in disciplines related to strategy, undergraduate and post-graduation management courses.
REAd. Revista Eletrônica de Administração (Porto Alegre) | 2014
Roberta Rodrigues Faoro; Pelayo Munhoz Olea; Sylvia Maria Azevedo Roesch; Marcelo Faoro de Abreu
This case exposes elements for reflections and discussions about strategic positioning in an enterprise software development and consulting in information technology. Based in Serra Gaucha, the company operates throughout the national territory, with its main customers are located in the states of Rio Grande do Sul, Santa Catarina, Sao Paulo, Bahia and Mato Grosso do Sul. The case unfolds from the back of a journey of the young owner of the company software development and consulting in information technology to Salvador, where it shut another big project with one of its best customers in the industry of fruit, but instead of being content was very worried about how he would deliver the project within agreed between the parties, by virtue of its staff being overworked. After all, serving customers in more than thirty areas of activity the company faces a strategic dilemma: to specialize or spray your performance in various sectors? So what strategy should the firm choose? The data for the preparation of this teaching case were obtained through semi-structured interviews with managers and through secondary data such as internal documents, websites, and direct observation. This case can be used as an auxiliary tool for teaching, especially in disciplines related to strategy, undergraduate and post-graduation management courses.
Revista Eletrônica Gestão e Serviços | 2018
Roberta Rodrigues Faoro; Rafaela Monteiro; Marcelo Faoro de Abreu; Scheila de Avila e Silva
Perspectivas em Gestão & Conhecimento | 2018
Roberta Rodrigues Faoro; Chariel Simioni de Oliveira; Marcelo Faoro de Abreu
Perspectivas Contemporâneas | 2018
Roberta Rodrigues Faoro; André Biazutti; Scheila de Avila e Silva
CAP Accounting and Management - B4 | 2018
Roberta Rodrigues Faoro; Gustavo Sganzerla Martinez; Marcelo Faoro de Abreu
XVI Encontro sobre os Aspectos Econômicos e Sociais da Região Nordeste do RS | 2017
Scheila de Avila e Silva; Álvaro Cunico Soares; Daniel Luis Notari; Roberta Rodrigues Faoro
Revista de Administração da UNIFATEA | 2017
Roberta Rodrigues Faoro; Fábio Venturin; Marcelo Faoro de Abreu
Revista de Administração da UNIFATEA | 2017
Roberta Rodrigues Faoro; Marcelo Faoro de Abreu