Roberto Daniele

The tourism education futures initiative

The tourism education futures initiative Dianne Dredge, Christian Schott, Roberto Daniele, Kellee Caton, Johan Edelheim & Ana Maria Munar a Aalborg University, Copenhagen, Denmark b Victoria University of Wellington, Wellington, New Zealand c Oxford Brookes University, Oxford, UK d Thompson Rivers University, Kamloops, Canada e Multidimensional Tourism Institute, University of Lapland, Rovaniemi, Finland f Copenhagen Business School, Copenhagen, Denmark Published online: 28 Aug 2014.

Affiliate Marketing in Tourism Determinants of Consumer Trust

Affiliate marketing is a prominent, contemporary type of performance-based Internet marketing whereby a company compensates affiliates for each customer referred through the affiliate’s marketing efforts. It is regarded as one of the most promising customer acquisition tools in eTourism. The present study aims to identify the key variables affecting consumer trust in tourism-related affiliate websites. A mixed method approach was adopted to explore both the consumers’ perspective, via focus-group interviews, and that of tourism affiliate practitioners via an online questionnaire. The main findings suggest that there is a distinction between pivotal determinants of trust and trust-enhancing factors. It is suggested that affiliates need to expose their competence and integrity to consumers. Affiliates that feature integrated booking engines need to reduce consumer’s uncertainty by structural assurances and by providing background information on their websites.

Affiliate marketing in travel and tourism

This paper explores, through an analysis of the existing literature and in-depth interviews with key stakeholders, the use of affiliate marketing within the travel and tourism industry. The study findings show that affiliate marketing is becoming a key strategic channel for distribution of travel and tourism product and that the discipline is maturing with the advent of affiliate networks and the increasing sophistication of both merchants and affiliates. The findings also show that are still several problematic aspects linked to this form of online distribution mainly in relation to issues of brand management and affiliate fraud.

Business models for travel eMediaries: examining and applying theoretical frameworks.

This article describes a study that has explored the body of literature on eBusiness models and placed this in the context of the development of travel eMediaries (online intermediaries). The work provides an addition to knowledge in the area and lays part of the foundation for in-depth study of business models and business performance in online intermediation in this sector. The article identifies the most significant definitions and categories of eBusiness models and considers their application through selected eMediaries in the American, European, and Asia Pacific markets. Key areas for further research are suggested, including proposed work from the authors on analysis of determinants of competitive advantage for eMediaries and their networks.

Evolving Destination Systems: VisitScotland.com

This paper explores through a case study approach the progress in the development VisitScotland.com, Scotland’s national destination portal. A brief history of Destination Management System (DMS) developments in Scotland is provided to contextualise current activities and the work examines current developments with particular regard to VisitScotland.com’s business model, issues surrounding its Public-Private Partnership configuration and an analysis of key performance indicators. Findings show that whilst there are still substantial obstacles to be overcome particularly with regards to engagement and long term financial viability, VisitScotland.com seems to have set in place the appropriate business model and technology infrastructure to become an effective DMS for Scotland

Social Entrepreneurship and Tourism: Setting the Stage

This chapter sets the conceptual foundation for the book. It provides a background on the development of thought around social entrepreneurship, and the scholars and organizations that have led to its development. After introducing various definitions of social entrepreneurship it then goes on to develop a definition of tourism social entrepreneurship (TSE). The terms ‘tourism social entrepreneur’ and ‘tourism social enterprise’ are also defined. An analysis of the current state of the tourism and hospitality industries and their market failures leads into a discussion of how TSE can transform the industry for the better. The chapter then describes how social entrepreneurship can effectively make changes to the economic and social systems that are no longer working in the world and in tourism. The status of tourism social entrepreneurship in industry, academia and education are then discussed. The final section of the chapter lays out the book’s contents, its three sections and the topics of each chapter.

Business Models for Social Entrepreneurship in Tourism

This chapter examines the business model construct as a possible tool to analyze how social enterprises create value for their stakeholders. In particular it identifies different operational models and examines how they are particularly relevant to tourism and hospitality. The chapter first reviews the extant literature on business models before moving on to examine their applicability to social enterprises. Key components of the business models are then analyzed in the context of tourism social enterprises. These include the identification of a value proposition, key resources, key networks, and an analysis of economic capital, revenue streams, cost structures, legal structures and marketing and distribution channels. The paper’s conclusion argues for more extensive use of the business model construct by tourism social entrepreneurs to help them become more successful and sustainable. This will provide a more consistent approach to analyzing in-depth case studies of tourism social enterprises in the future.

Moving Tourism Social Entrepreneurship Forward: Agendas for Research and Education

This chapter concludes the book by considering the role that research and education can play to move the TSE agenda forward. In addition to consolidating the chapter authors’ thoughts about the future of SE and tourism, it also lays out some directions for research tracks in the future. It considers the changes needed in research approaches, in our universities, our curricula, our learners, and ourselves as academics. These changes we hope will stimulate the dialog on how TSE can mobilize the energy, vision and social spirit of those who seek to change the world for the better through tourism.

Adventure Alternative and Moving Mountains Trust: A Hybrid Business Model for Social Entrepreneurship in Tourism

The purpose of this chapter is to describe a hybrid business model for social entrepreneurship in tourism through a case study of the tour operator Adventure Alternative (AA) and its sister charity Moving Mountains Trust (MM). Using the business model construct outlined in chapter “Business Models for Social Entrepreneurship in Tourism” of this book in combination with data collected by the authors over a 5 year collaboration period between Oxford Brookes University and AA and MM, the business model components for this innovative and award winning social enterprise are examined in detail. Key findings highlight the benefits of adopting a social entrepreneurship business model for tourism development particularly in the business model areas of “value networks”, “key resources” and “customer relationships”. The increased resilience of tourism companies operating within in a social entrepreneurship framework is also a key finding of this case study.

Tourism’s Imperative for Global Citizenship

We are far from the first to note tourism’s central paradox: It is a global industry, characterized by flows of people, capital, information, symbols, and material goods that circulate, penetrating almost every corner of the world. At the same time, however, its subject matter is the local (Salazar, 2010). We typically travel to experience that which is, on some level, different to home. Amongst the many and diverse motives for travel, a frequently observed undertone is curiosity about others’ cultures, their spaces, and their identities. Like the “authentic” others we seek to visit, our own primary identity ties have traditionally been grounded in the local. There are deep biological reasons for this historical pattern, having originally to do with our genetic linkages to those in our immediate community, in the days when tribal villages were the dominant social organizing unit for most of the human family (Berreby, 2005; Wright, 1994). Social reasons also lie behind our tendency toward provincial loyalties; indeed, the production of a sense of group identity at the local, regional, or national level has frequently been pursued by governments across history, for both noble and dubious purposes