Ruize Gao

Supply Chain Contract Design of Technology Innovation Collaboration Under Asymmetric Information

Supply chain technology innovation collaboration has the characteristics of high uncertainty and risk. Through the equitable distribution of the proceeds compact design can enhance supply chain competitive advantages and help achieve maximum benefit. It assumes a case study of technology innovation collaboration in a manufacturing enterprise, of which the enterprises’ strength and effort level are asymmetric information. This paper firstly analysis the enterprises’ profit-sharing issues in the supply chain through dynamic game. Then it creates the collaborative model with principal-agent theory, and studies the game strategy of cooperative innovation. The research is expected to provide a theoretical support for supply chain enterprises, to help the enterprises grasp the cooperative innovation rules, formulate the technology innovation collaboration strategy and improve the overall competitiveness.

The Construction of Counter Effect Evaluation Index System of Internet Public Opinion Based on EMR

Strengthen the management of internet public opinion, and establishing the perfect public opinion supervision system has become a new important task around the world. The existing monitoring and counter mechanism of internet public opinion mainly includes public opinion monitoring, early-warning, response, neglecting the key link of evaluation, especially the evaluation of the effect of counter internet public opinion. Besides, the existing index is incomplete, unclear, or difficult to calculate. In this paper, based on the structure of internet public opinion ecology system, designing the model of ecological monitoring and response system. Relay on the decision-making layer, we get the 3 first-level indicators and giving detailed analysis then. We tend to guide the evaluation of the effect of dealing with the internet public opinion, and to improve the level of counter network public opinion.

Study on Customer Relation Management Based on Data Mining SLIQ Algorithm

This paper started from the Customer Relation Management and Data Mining classification analysis theory, discussed the connotation and system architecture of CRM, DM classification analysis and data processing. The article focused on the SLIQ decision tree classification algorithm and applied it to CRM customer classification study. Customer classification is an important part of CRM and one to one marketing based on customer classification is the essential means for enterprise to improve customer satisfaction and increase profitability.

The Analysis of Supply Chain Finance in Automotive Industry

The application of supply chain finance in automotive industry has achieved a win-win result among the participating subjects under the model of commercial banks, auto companies and logistics companies. Maximizing the value of the automotive industry supply chain finance created and managing credit risk effectively are the important issue in theorists and financial. This paper aims to do a research and make analysis about the basic application mode of automotive industry supply chain finance. Through the analysis, this paper draws a conclusion that the advantages supply chain finance have compared to the traditional financial superiority. Then explore the possible risks in the supply chain finance.

The Dynamics Research on the Ecological System of the Network Public Opinions

Network public opinions reflecting the trend of public opinion directly can affect the harmony of the society. In this paper, it firstly has an analysis of the forces affecting the ecological system of the network public opinions. Then it uses the stock flow diagram to take a analysis of the relationships between the forces. What’s more, it has the simulation analysis of the case. Lastly, it presents the suggestions on how to control the spreading of network public opinions effectively.

The Evolution of Technical Cooperation Networks: A Perspective from Complex Network Theory

The system of cooperative enterprises has been increasingly complex and become difficult to be accurately described. From a network perspective, this paper tries to apply complex network theories to it. First, this paper builds an evolutionary model with consideration of real features. And through discussions on a number of parameters, this paper draws some practical conclusions.

A container dispatching system for river ports based on distributed intelligent agent

With the expansion of business scope of river ports, it demands higher loading and unloading efficiency. Automation, informatization and intelligentization become the only way to development of river ports. This paper establishes an informatization framework for river ports at first. The key process in river port is container dispatching. Therefore, this paper designs a container dispatching system based on business intelligence. It can be divided into four levels, data source layer, data warehouse layer, data service layer and application layer. The main modules are discussed in detail. At last, through performance comparison and analysis before and after the system implementation in Whampoa, the system is proved to have a lot of real benefits.