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Dive into the research topics where Sathasivam Mathiyalakan is active.

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Featured researches published by Sathasivam Mathiyalakan.


International journal of business strategy | 2014

1. DIFFERENCES IN FACEBOOK ASSIMILATION AND RELATIONSHIP MANAGEMENT BETWEEN TRADITIONAL AND NONTRADITIONAL UNDERGRADUATE ACCOUNTING STUDENTS

George Heilman; Sathasivam Mathiyalakan; Sharon White; Godwin Seshie; Gloria Clark

Since its founding in 2004, Facebook has become the object of many investigations exploring a diverse set of issues. In this study, conducted at an HBCU, we examine Facebook use by undergraduate accounting students. We investigate how Facebook is assimilated into the lives of accounting students, how they use Facebook to satisfy social needs, and how these uses differ between traditional and nontraditional students. We find significant differences between traditional and nontraditional accounting students in terms of Facebook assimilation and in the use of Facebook for social outreach and social maintenance.


Communications of the IIMA | 2006

VoIP Adoption: Issues & Concerns

Sathasivam Mathiyalakan


Communications of the IIMA | 2013

Gender Differences in Student Attitude toward Privacy in Facebook

Sathasivam Mathiyalakan; George Heilman; Sharon White


The Journal of Academy of Business and Economics | 2014

FACEBOOK ATTITUDES AND USAGE: COMPARING ACCOUNTING AND MIS STUDENTS

Sathasivam Mathiyalakan; George Heilman; Sharon White; Lynette Wood; Leslie Weisenfeld


Review of business research | 2014

ONLINE PRIVACY CONCERNS: GENDER DIFFERENCES AMONG HISPANIC UNDERGRADUATE STUDENTS

Sathasivam Mathiyalakan; Greg Taylor; George Heilman; Sharon White; Jorge Brusa; Pablo Guitirrez


The Journal of International Management Studies | 2016

EXAMINING GENDER AND AGE DIFFERENCES IN THE USE AND ASSIMILATION OF FACEBOOK AMONG GUAM COLLEGE STUDENTS

Sathasivam Mathiyalakan; Kevin K.W. Ho; Wai Law; George Heilman


Journal of International Technology and Information Management | 2016

Facebook Use Among African American and Hispanic Students: An Exploratory Investigation of Perceived Academic Impact

Sathasivam Mathiyalakan; Sharon White; Jorge Brusa


The Journal of Academy of Business and Economics | 2015

HISPANIC STUDENT ATTITUDES TOWARD ECONOMICS AND FINANCE

Pablo Camacho-Gutirrez; Sathasivam Mathiyalakan


International journal of business strategy | 2015

FACEBOOK USE BY ACCOUNTING STUDENTS AT MINORITY-SERVING INSTITUTIONS

George Heilman; Sathasivam Mathiyalakan; Jorge Brusa


European Journal of Business Research | 2014

FACEBOOK ASSIMILATION AND RELATIONSHIP MANAGEMENT: GENDER DIFFERENCES AMONG HBCU STUDENTS

George Heilman; Sathasivam Mathiyalakan; Sharon White

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George Heilman

Winston-Salem State University

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Sharon White

Winston-Salem State University

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Greg Taylor

Winston-Salem State University

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