Steve Cinderby

The use of personalised social marketing to foster voluntary behavioural change for sustainable travel and lifestyles

Changing public attitudes and behaviour is key to achieving the UK target of a 60% reduction in carbon dioxide emissions by 2050. Top-down campaigns that have provided information to a passive public have not necessarily resulted in pro-environmental behavioural change. This paper examines the use of a personalised social marketing approach to engage the public in changing their personal travel. It provides the results of a project in the City of York to foster voluntary travel behavioural change. Using face-to-face discussions, personalised information and incentives, a statistically significant reduction in car use and an increase in cycling and the use of public transport were achieved over a six-month period. However, this change was not sustained 12 months later. The paper explores the contrasting perspectives on behavioural change and examines the possible lessons that can be learnt to foster voluntary behavioural change in other aspects of household consumption.

Measuring Inequality in Rural England: The Effects of Changing Spatial Resolution

The sustainability of rural development depends on the distribution of the social and environmental resources needed to maintain and improve the vitality of rural areas. Here we examine the complexity of measuring patterns of distribution using examples of socioeconomic data on rural poverty and affluence as well as data on environmental quality and species richness. We demonstrate how changes in the base spatial units used for analysis have different effects on different measures of inequality. The effects of such changes in spatial resolution also depend on the underlying processes that generate the data. The results of our investigations into the effects of scale on the assessment of inequality suggest that, where data come from both the social and natural science sources, the most appropriate level for analysis is that of the finest common resolution. This may result in redundancy of effort for some types of data but any such disadvantage is offset by the benefits of identifying inequalities that are masked at coarser resolutions.

Participatory GIS and its application in governance: the example of air quality and the implications for noise pollution

Abstract Participatory GIS (geographic information systems) is designed to use community mapping exercises to produce spatial representations of local knowledge. The ideals of Participatory GIS revolve around the concept of public participation in the use of spatial data leading to increased community involvement in policy-setting and decision-making (Weiner et al., Community participation and geographic information systems, in: Craig et al., Community participation and geographic information systems, London: Taylor & Francis, 2002). This paper reports on findings from two case studies, one relating to assessments of air quality and how Participatory GIS has been used in the UK to improve local government policy, and the second on assessments of noise pollution. It concludes by discussing a caveat on the use of Participatory GIS for environmental governance, which is that, ideally, only issues on which participants are likely to have direct experiential knowledge should be targeted.

Older People’s Experiences of Mobility and Mood in an Urban Environment: A Mixed Methods Approach Using Electroencephalography (EEG) and Interviews

There are concerns about mental wellbeing in later life in older people as the global population becomes older and more urbanised. Mobility in the built environment has a role to play in improving quality of life and wellbeing, as it facilitates independence and social interaction. Recent studies using neuroimaging methods in environmental psychology research have shown that different types of urban environments may be associated with distinctive patterns of brain activity, suggesting that we interact differently with varying environments. This paper reports on research that explores older people’s responses to urban places and their mobility in and around the built environment. The project aim was to understand how older people experience different urban environments using a mixed methods approach including electroencephalography (EEG), self-reported measures, and interview results. We found that older participants experience changing levels of “excitement”, “engagement” and “frustration” (as interpreted by proprietary EEG software) whilst walking between a busy built urban environment and an urban green space environment. These changes were further reflected in the qualitative themes that emerged from transcribed interviews undertaken one week post-walk. There has been no research to date that has directly assessed neural responses to an urban environment combined with qualitative interview analysis. A synergy of methods offers a deeper understanding of the changing moods of older people across time whilst walking in city settings.

Big Data and ecosystem research programmes

The size and complexity of data sets generated within ecosystem-level programmes merits their capture, curation, storage and analysis, synthesis and visualisation using Big Data approaches. This review looks at previous attempts to organise and analyse such data through the International Biological Programme and draws on the mistakes made and the lessons learned for effective Big Data approaches to current Research Councils United Kingdom (RCUK) ecosystem-level programmes, using Biodiversity and Ecosystem Service Sustainability (BESS) and Environmental Virtual Observatory Pilot (EVOp) as exemplars. The challenges raised by such data are identified, explored and suggestions are made for the two major issues of extending analyses across different spatio-temporal scales and for the effective integration of quantitative and qualitative data.

Mapping wildlife: integrating stakeholder knowledge with modelled patterns of deer abundance by using participatory GIS

Context. Some species that are perceived by certain stakeholders as a valuable resource can also cause ecological or economic damage, leading to contrasting management objectives and subsequent conflict between stakeholder groups. There is increasing recognition that the integration of stakeholder knowledge with formal scientific data can enhance the information available for use in management. This is especially true where scientific understanding is incomplete, as is frequently the case for wide-ranging species, which can be difficult to monitor directly at the landscape scale. Aims. The aim of the research was to incorporate stakeholder knowledge with data derived from formal quantitative models to modify predictions of wildlife distribution and abundance, using wild deer in the UK as an example. Methods. We use selected predictor variables from a deer–vehicle collision model to estimate deer densities at the 10-km square level throughout the East of England. With these predictions as a baseline, we illustrate the use of participatory GIS as a methodological framework for enabling stakeholder participation in the refinement of landscape-scale deer abundance maps. Key results. Stakeholder participation resulted in modifications to modelled abundance patterns for all wild deer species present in the East of England, although the modifications were minor and there was a high degree of consistency among stakeholders in the adjustments made. For muntjac, roe and fallow deer, the majority of stakeholder changes represented an increase in density, suggesting that populations of these species are increasing in the region. Conclusions. Our results show that participatory GIS is a useful technique for enabling stakeholders to contribute to incomplete scientific knowledge, especially where up-to-date species distribution and abundance data are needed to inform wildlife research and management. Implications. The results of the present study will serve as a valuable information base for future research on deer management in the region. The flexibility of the approach makes it applicable to a range of species at different spatial scales and other wildlife conflict issues. These may include the management of invasive species or the conservation of threatened species, where accurate spatial data and enhanced community involvement are necessary in order to facilitate effective management.

Flood risk management, an approach to managing cross-border hazards

River flooding is a serious hazard in the UK with interest driven by recent widespread events. This paper reviews different approaches to flood risk management and the borders (physical, conceptual and organisational) that are involved. The paper showcases a multi-method approach to negotiating flood risk management interventions. We address three fundamental issues around flood risk management: differences and similarities between a variety of approaches; how different approaches work across borders between professionals, lay people, organisations and between different planning regimes; and, whether the science evidence base is adequate to support different types of flood risk management. We explore these issues through a case study on the River Tweed using Q methodology, community mapping and focus groups, participatory GIS, and interviews, which enabled co-production of knowledge around possible interventions to manage flooding. Our research demonstrated that excellent networks of practice exist to make decisions about flood risk management in the Scottish–English borders. Physical and organisational borders were continually traversed in practice. There was an overwhelming desire from professional flood managers and local communities for an alternative to simply structural methods of flood management. People were keen to make use of the ability of catchments to store water, even if land needed to be sacrificed to do so. There was no difference in the desire to embrace natural flood management approaches between people with different roles in flood management, expertise, training or based in different locations. Thus conceptual borders were also crossed effectively in practice.

Building community resilience: can everyone enjoy a good life?

ABSTRACT Initiatives to reduce community carbon emissions and foster sustainable lifestyles have had varying degrees of success. There is now a need for a re-energised, concerted and joined-up approach that places environmental issues in a wider context – one that improves quality of life while building community resilience. This involves enhancing the capacity of neighbourhoods to recover, respond and adapt to environmental and socio-economic changes. This paper examines the experience gained in a participatory action research (PAR) study to build community resilience, where facilitators supported residents to take ownership of their own agendas. The New Earswick Good Life Initiative (GLI) was an 18-month project undertaken in a low-income suburb of York (UK). A range of approaches were used to identify activities which had the most potential to nurture resilience and foster a shift towards greater environmental sustainability. The GLI highlighted how the introduction of new ideas not only need to be locally relevant but also requires care and time in order for them to embed within community. Altering the way a community manages its environment involves transforming social relationships, strengthening institutions and influencing local power balances. Furthermore, it is necessary to build social capital, knowledge, leadership skills and support social networks to allow communities to effectively engage with relevant local and national policies. Only by providing opportunities to develop these resilient attributes can increased local responsibility be successful. The paper concludes by providing guidance on strengthening community resilience and delivering pro-environmental behaviour change.

Exploring the Links between Post-Industrial Landscape History and Ecology through Participatory Methods

There is increasing recognition of the importance for local biodiversity of post-mining sites, many of which lie near communities that have suffered significant social and economic deprivation as the result of mine closures. However, no studies to date have actively used the knowledge of local communities to relate the history and treatment of post-mining sites to their current ecological status. We report a study of two post-mining sites in the Yorkshire coalfield of the UK in which the local community were involved in developing site histories and assessing plant and invertebrate species composition. Site histories developed using participatory GIS revealed that the sites had a mixture of areas of spontaneous succession and technical reclamation, and identified that both planned management interventions and informal activities influenced habitat heterogeneity and ecological diversity. Two groups of informal activity were identified as being of particular importance. Firstly, there has been active protection by the community of flower-rich habitats of conservation value (e.g. calcareous grassland) and distinctive plant species (e.g. orchids) which has also provided important foraging resources for butterfly and bumblebee species. Secondly, disturbance by activities such as use of motorbikes, informal camping, and cutting of trees and shrubs for fuel, as well as planned management interventions such as spreading of brick rubble, has provided habitat for plant species of open waste ground and locally uncommon invertebrate species which require patches of bare ground. This study demonstrates the importance of informal, and often unrecorded, activities by the local community in providing diverse habitats and increased biodiversity within a post-mining site, and shows that active engagement with the local community and use of local knowledge can enhance ecological interpretation of such sites and provide a stronger basis for successful future management.

Social and environmental inequalities and injustice in the rural uplands of England

Inequalities may lead to injustice, and are recognized increasingly as contributing to a wide range of social problems. The English uplands are characterized by low population densities, few services and low household incomes compared with other rural areas, giving rise to the potential for injustice. We use a dataset combining social, economic and environmental variables to develop a new integrative characterization of rural areas in England. We show that, despite lower income and fewer services, upland areas have some advantages compared with other rural areas, such as greater social and environmental ‘richness’, less pollution and less reported crime. For the more financially- and physically-mobile people living in upland areas, these benefits may outweigh the costs. However, for other sectors of society, such as the young, the old and the disabled, there may be a sense of injustice stemming from the lack of affordable housing, transport and other public services.