Theophilo Alves de Souza Filho

ATIVIDADES DE MARKETING E A PRODUÇÃO DE FRUTAS EM RONDÔNIA

In this research the marketing mix is understood as a set of marketing activities that guides the organization to a position of prominence in the market and were divided into three groups: strategic marketing activity , functional activity of marketing and operational activities of marketing. This study aimed to identify the types of marketing activities that are implemented by fruit growers in the city of Cacoal, the main production center of Rondonia, these producers members of a local productive arrangement Chain . For this, a qualitative research was done with the actors in the Chair Productive. The core activities of marketing are quite different than the theory prescribes , or are not being applied in the study sample and the local production of fresh fruit is threatened if the traffic conditions of the BR -364 are remedied. At present, a project doubling route is studied .

MILK PRODUCTION CHAINS: A COMPARATIVE STUDY BETWEEN TWO REALITIES

This research aimed to identify the primary´s production competitivity level of milk chain production in the city of Jaru-RO, compared to Patos-MG. This study was based on the proposed competitiveness by Ferraz et al., for which competition should be analyzed starting from the dynamics of the market in which competition occurs, since not only the internal factors are essential for organizations to analyze the competitiveness, but also the structural and systemic factors. As to the method, the research was based on a qualitative approach, whose procedure was the field study. For primary data collection was used an instrument in the form of structured interviews applied to a sample of milk producers in the cities studied. To assess the competitiveness level, the evaluated factors were measured using the weighted average method. Based on analysis of 32 competitiveness factors, the result of research showed that the Jaru´s city has a regular level of competitiveness, while the city of Patos has seen a high level of competitiveness. It was further observed in this research activity is in Jaru technified bit, because it has a flock of low genetic potential in milk production, supplementary feeding deficiency in the herd, poor training of producers, which results generally in low performance. The analysis of enterprise external factors, relevant to the competitive success of this segment also have low evaluation level of competitiveness. Thus, in view of enhancing this system, the Jaru´s milk chain production needs to develop several factors competitive advantages that emerge in this segment, in view of obtaining a better performance in production and in meeting the increasing demands of the consumer market.

MARKETING MIX IN THE BEEF RETAIL

This article aims to analyze the value perception of fresh beef buyers from marketing mix considered by customers in the buying process companies in the supermarket segment of Porto Velho-RO, aiming at proposing a model of marketing mix targeted at retail beef. To this, were analyzed the perception of value buyers of beef and acquaintances which elements of the retail marketing mix were considered upon purchase. Furthermore, we analyzed which elements influence the buying behavior of consumers. The methodology used in this study is qualitative- quantitative and the approach is descriptive. The data collection occurred through questionnaires given to 316 people. In order to meet the objective , the method used was the factorial analysis . The underlying structure retail marketing mix, when it is related to marketing of beef, was found. These structures are given for eight factors, which are: communication, attendance, access , price, product , hygiene and decoration, layout and consistency.

Methodology for performance evaluation of dairy farmers based on fuzzy logic

The article presents the results of a research on the performance evaluation of dairy farmers in the state of rondonia, in which we tested the possibility of using an evaluation methodology based on fuzzy logic, as an alternative to traditional evaluation methods. this article demonstrates the results of a research that presents the fuzzy logic applied in the performance evaluation of dairy farmers; such as main objective and basis in the development of a methodology for evaluating performance. the research, exploratory study, was divided into two stages: the first deals with the conceptual domain of the proposition methodology, from the systematic literature review concepts; and second clarifies the operational domain through simulations. the activities of the operating domain took as their basis data from 485 dairy farmers from 23 municipalities in rondonia, productive 2008 and collected in 2009 by the centro de estudos interdisciplinar em desenvolvimento sustentavel da amazonia. at the end of the investigation demonstrates the viability of the proposed methodology based on fuzzy logic, indicate the potential for success as a tool to aid in evaluating the performance of dairy farmers. the proposed methodology allows us to explain better, fundamentally, those cases that are on the borders of the classes of the classification of traditional methods of performance evaluation