Ugo Corte

Commercialization and lifestyle sport: lessons from 20 years of freestyle BMX in ‘Pro-Town, USA’

Recent research on lifestyle sport and commercialization reveals a problematic and complex relationship. The analysis presented here examines the development and impact of commercialization on a unique and influential local BMX scene over a 20-year period. Three forms of commercialization – paraphernalia, movement and mass market – are identified and their varying influences on the mobilization and development of this lifestyle sport are analysed. Findings reveal that lifestyle-sport insiders actively collaborate in each form of commercialization, especially movement commercialization which has the potential to build alternative lifestyle-sport institutions and resist adverse commercial influences. This research conceptualizes freestyle BMX as a social movement within the resource-mobilization perspective and relies upon a combination of direct and participant observation recorded through field notes and augmented by 25 in-depth interviews. The combination of analytical tools and methodological approach can help shed further light on the complex dynamics of commercialization in lifestyle sports.

A Refinement of Collaborative Circles Theory: Resource Mobilization and Innovation in an Emerging Sport

Farrell’s (2001) theory of collaborative circles provides a useful frame for analyzing the interpersonal dynamics that enable creative collaboration in small groups, but it leaves contextual factors of collaboration undertheorized. Using ethnographic data on freestyle BMXers in Greenville, North Carolina, this article demonstrates how resource mobilization theory’s conception of resources can specify the enabling and constraining aspects of a circle’s environment in a theoretically satisfying way. Specifically, I find that the enabling interpersonal dynamics found by Farrell rely on distinct arrangements of material, moral, and what I term locational resources. During the formation stage, a welcoming skatepark and moral support from the local community afforded the group the space and time it needed to unite, articulate a common vision, and produce dramatic innovations in their sport. During the separation stage, increased resources from the commercialization of freestyle BMX influenced both the separation of the circle and the production of the scene that followed.

Group Pleasures: Collaborative Commitments, Shared Narrative, and the Sociology of Fun

As a consequence of their size and fragility, small groups depend on cohesion. Central to group continuation are occasions of collective hedonic satisfaction that encourage attachment. These times are popularly labeled fun. While groupness can be the cause of fun, we emphasize the effects of fun, as understood by participants. Shared enjoyment, located in temporal and spatial affordances, creates conditions for communal identification. Such moments serve as commitment devices, building affiliation, modeling positive relations, and moderating interpersonal tension. Further, they encourage retrospective narration, providing an appealing past, an assumed future, and a sense of groupness. The rhetoric of fun supports interactional smoothness in the face of potential ruptures. Building on the authors’ field observations and other ethnographies, we argue that both the experience and recall of fun bolster group stability. We conclude by suggesting that additional research must address the role of power and boundary building in the fun moment.

Placing Collaborative Circles in Strategic Action Fields : Explaining Differences between Highly Creative Groups

Collaborative circles theory explains how innovative small groups develop and win acceptance of their creative work but assumes a single type of circle and would benefit from considering how circles are affected by the strategic action fields in which they operate. We do so by synthesizing research on art, science, philosophy, and social movements to identify five field characteristics that influence circles and their creative potentials (i.e., attention space, consensus, social control, resources, and organizational and geographical contexts). We then use primary and secondary data on science circles (the Resilience Alliance and Phage Group), combined with previous research on circles and group creativity, to show how field-level differences explain systematic variations in the structure and dynamics of art and science circles. We close by arguing that there exists of a family of circles operating in different fields, formulating a refined definition of circles, and postulating four propositions informing future research.

The Form and Flow of Teaching Ethnographic Knowledge: Hands-on Approaches for Learning Epistemology:

A glance across ethnographic methods terrain reveals multiple controversies and divisive critiques. When training graduate students, these debates and controversies can be consequential. We offer suggestions for teaching graduate ethnographic methods courses that, first, help students understand some of the common epistemological debates in the field and, second, provide them with hands-on activities to practice working within different knowledge traditions. Our ultimate goal is to offer graduate students a way to think productively about some common differences and controversies in the field. We formulate a metaphor that we call “form and flow,” and we see the first (or “tough-minded,” normal, and traditional approaches) and the latter (or tender-minded and disruptive styles) as patterns or movements within and across ethnographic traditions. Once students can grasp the different claims in these approaches and practice working within these traditions, we argue that they can become better prepared for their place in a diverse discipline.