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Publication


Featured researches published by Vinícius Sittoni Brasil.


Rae-revista De Administracao De Empresas | 2010

Envolvimento do consumidor em processos de desenvolvimento de produtos: um estudo qualitativo junto a empresas de bens de consumo

Carolina Rosado dos Santos; Vinícius Sittoni Brasil

Over the last decade a discussion has arisen in marketing literature about value co-production, which highlights the involvement of consumers in product development processes (PDP), a concept associated with the interaction and inclusion of consumers in value creation processes. This is a content analysis study, carried out with Brazilian consumer goods companies in order to investigate the involvement of consumers in PDP. Despite the fact that these companies are innovative and successful with their new products the involvement of consumers in the PDP occurs with varied degrees of intensity and starting from the quite different mechanisms. The results characterize the involvement mechanisms, stages of the PDP in which the involvement occurs and the intensity levels of such consumer involvement. Finally, the managerial and academic applications of the study are presented, followed by its limitations and recommendations for future studies.Over the last decade a discussion has arisen in marketing literature about value co-production, which highlights the involvement of consumers in product development processes (PDP), a concept associated with the interaction and inclusion of consumers in value creation processes. This is a content analysis study, carried out with Brazilian consumer goods companies in order to investigate the involvement of consumers in PDP. Despite the fact that these companies are innovative and successful with their new products the involvement of consumers in the PDP occurs with varied degrees of intensity and starting from the quite different mechanisms. The results characterize the involvement mechanisms, stages of the PDP in which the involvement occurs and the intensity levels of such consumer involvement. Finally, the managerial and academic applications of the study are presented, followed by its limitations and recommendations for future studies.


Journal of Technology Management & Innovation | 2013

What Motivates Brazilian Academic Researchers to Transfer Technology

Lisiane Quadrado Closs; Gabriela Cardozo Ferreira; Vinícius Sittoni Brasil; Cláudio Hoffmann Sampaio; Marcelo Gattermann Perin

This study investigated what motivates Brazilian academic researchers to get involved in University-Industry Technology Transfer (UITT) and deterrents to contributing to this process. The research relied on interviews with experienced academic scientists and managers from four universities in Brazil. Determination, persistence and entrepreneurship, related to motivational types Self-direction and Stimulation, were prominent. Hedonism, Achievement and Power - highlighting a shift in their professional identity - were also observed. Universalism type involved opening career opportunities, awakening and maintaining the interest of students. The major motivational goals were: generate resources, solve problems, professional challenge, personal gains, personal gratification, academic prestige, competition, and solving problems of society. Factors that discouraged researchers were: time required for UITT, lack of incentive, innovation environment, and fear of contravening university rules, among others. Knowledge of motivational profiles of academic scientists favors the development of incentive policies and programs for UITT, helping to attract and retain qualified researchers at Brazilian universities.


Rae-revista De Administracao De Empresas | 2010

Participación del consumidor en procesos de desarrollo de productos: un estudio cualitativo con empresas de bienes de consumo

Carolina Rosado dos Santos; Vinícius Sittoni Brasil

Over the last decade a discussion has arisen in marketing literature about value co-production, which highlights the involvement of consumers in product development processes (PDP), a concept associated with the interaction and inclusion of consumers in value creation processes. This is a content analysis study, carried out with Brazilian consumer goods companies in order to investigate the involvement of consumers in PDP. Despite the fact that these companies are innovative and successful with their new products the involvement of consumers in the PDP occurs with varied degrees of intensity and starting from the quite different mechanisms. The results characterize the involvement mechanisms, stages of the PDP in which the involvement occurs and the intensity levels of such consumer involvement. Finally, the managerial and academic applications of the study are presented, followed by its limitations and recommendations for future studies.Over the last decade a discussion has arisen in marketing literature about value co-production, which highlights the involvement of consumers in product development processes (PDP), a concept associated with the interaction and inclusion of consumers in value creation processes. This is a content analysis study, carried out with Brazilian consumer goods companies in order to investigate the involvement of consumers in PDP. Despite the fact that these companies are innovative and successful with their new products the involvement of consumers in the PDP occurs with varied degrees of intensity and starting from the quite different mechanisms. The results characterize the involvement mechanisms, stages of the PDP in which the involvement occurs and the intensity levels of such consumer involvement. Finally, the managerial and academic applications of the study are presented, followed by its limitations and recommendations for future studies.


Rae-revista De Administracao De Empresas | 2010

Involvement of the consumer in the product development processes: a qualitative study of consumer goods companies

Carolina Rosado dos Santos; Vinícius Sittoni Brasil

Over the last decade a discussion has arisen in marketing literature about value co-production, which highlights the involvement of consumers in product development processes (PDP), a concept associated with the interaction and inclusion of consumers in value creation processes. This is a content analysis study, carried out with Brazilian consumer goods companies in order to investigate the involvement of consumers in PDP. Despite the fact that these companies are innovative and successful with their new products the involvement of consumers in the PDP occurs with varied degrees of intensity and starting from the quite different mechanisms. The results characterize the involvement mechanisms, stages of the PDP in which the involvement occurs and the intensity levels of such consumer involvement. Finally, the managerial and academic applications of the study are presented, followed by its limitations and recommendations for future studies.Over the last decade a discussion has arisen in marketing literature about value co-production, which highlights the involvement of consumers in product development processes (PDP), a concept associated with the interaction and inclusion of consumers in value creation processes. This is a content analysis study, carried out with Brazilian consumer goods companies in order to investigate the involvement of consumers in PDP. Despite the fact that these companies are innovative and successful with their new products the involvement of consumers in the PDP occurs with varied degrees of intensity and starting from the quite different mechanisms. The results characterize the involvement mechanisms, stages of the PDP in which the involvement occurs and the intensity levels of such consumer involvement. Finally, the managerial and academic applications of the study are presented, followed by its limitations and recommendations for future studies.


Revista de Administração FACES Journal | 2009

VALIDAÇÃO DE UM MODELO DE LEALDADE DO ESTUDANTE COM BASE NA QUALIDADE DO RELACIONAMENTO

Licione Marques Torres; Vinícius Sittoni Brasil

A tematica da lealdade do consumidor tem sido foco de diversos estudos, representando uma das trilhas de pesquisa de maior relevância academica e gerencial do marketing nos ultimos anos. Nao obstante, o entendimento da lealdade no contexto do Ensino Superior ainda apresenta fertil campo de pesquisa, sobretudo no Brasil. Com a entrada de novos ofertantes no mercado e uma gradual aderencia as praticas do marketing, as Instituicoes de Ensino Superior (IES) brasileiras passaram a valorizar a continuidade no relacionamento com seus alunos, tornando-se oportuno investigar a dinâmica da lealdade em tal contexto. O presente trabalho, baseado no modelo de Hennig- Thurau, Langer e Hansen (2001), faz uma analise das relacoes entre qualidade percebida, comprometimento emocional, confianca e lealdade. A partir de uma amostra de 678 alunos de uma IES privada, o estudo confirmou cinco das oito hipoteses estabelecidas. Os resultados indicam a existencia de relacao significante entre os construtos pesquisados e, mais especificamente, apontam que a qualidade percebida e o comprometimento emocional influenciam significativamente a lealdade, sendo mais forte o impacto do primeiro construto. Implicacoes academicas, implicacoes gerenciais, limitacoes do estudo e sugestoes para pesquisas futuras sao abordadas ao final do artigo.


Revista de Ciências da Administração | 2008

A relação entre a intangibilidade, o risco percebido e o conhecimento

Vinícius Sittoni Brasil; Cláudio Hoffmann Sampaio; Marcelo Gattermann Perin


Turismo - Visão e Ação | 2008

O impacto dos canais de distribuição no comportamento de compra no Turismo: uma análise das relações entre satisfação, valor e lealdade na aquisição de passagens aéreas através de canais interpessoais e canais baseados em tecnologia

Vinícius Sittoni Brasil


Administração: Ensino e Pesquisa | 2014

COCRIAÇÃO DE VALOR COM ALUNOS: UMA ANÁLISE DA INFLUÊNCIA SOCIAL E DO ENGAJAMENTO NA DISCIPLINA COMO ANTECEDENTES DE FEEDBACK DO ESTUDANTE

Tito Luciano Hermes Grillo; Thays Martins do Nascimento; Cláudio Damacena; Vinícius Sittoni Brasil


REAd. Revista Eletrônica de Administração (Porto Alegre) | 2011

A QUALIDADE PERCEBIDA NOS SERVIÇOS DE INCUBAÇÃO DE EMPRESAS

Raquel Engelman; Edi Madalena Fracasso; Vinícius Sittoni Brasil


Revista Turismo em Análise | 2008

Canais de Distribuição no Turismo: uma análise das variáveis determinantes do uso de canais interpessoais e da Internet na compra de passagens aéreas

Vinícius Sittoni Brasil

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Stefânia Ordovás de Almeida

Pontifícia Universidade Católica do Rio Grande do Sul

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Carolina Rosado dos Santos

Universidade do Vale do Rio dos Sinos

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Edi Madalena Fracasso

Universidade Federal do Rio Grande do Sul

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Raquel Engelman

Universidade Federal do Rio Grande do Sul

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Ricardo Saraiva Frio

Universidade Federal do Rio Grande do Sul

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Lélis Balestrin Espartel

Pontifícia Universidade Católica do Rio Grande do Sul

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Thays Martins do Nascimento

Pontifícia Universidade Católica do Rio Grande do Sul

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Ana Rita Catelan Callegaro

Pontifícia Universidade Católica do Rio Grande do Sul

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