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Featured researches published by Whitney O. Peake.


Iridescent | 2012

Rethinking Food Recall Communications for Consumers

Clinton Carlson; Whitney O. Peake

ABSTRACTIn the last six years, there have been calls for change to the United States (US) food recall system. These calls highlight the need for: 1. Change in federal oversight2. Better use and management of data3. More effective food recall communication to the US publicThis paper presents recent responses to these calls for change, both from the food industry and government. The authors suggest that the majority of reform and change has focused on federal oversight and improved data tracking, while neglecting to explore ways of communicating food recalls more effectively to the public.The paper answers the questions: 1. Are there specific ways that the communication of food recalls might be improved?2. Where and how do consumers prefer to receive food recall information?3. Who do consumers trust to deliver food recall information?The extant literature suggests that making information about recalls more accessible to the public might help consumers make more informed decisions during food recalls. The re...


Entrepreneurship Theory and Practice | 2018

Commentary: Family Member Well-Being in the Kinship Enterprise: A Self-Determination Perspective:

Danielle Cooper; Whitney O. Peake

Nordstrom and Jennings (2017) provide an in-depth view of the Hutterite Brethren community to theorize family business practices and their association with familial well-being. Drawing from self-determination theory, we extend their model to provide additional theoretical development regarding the role of task and enterprise practices in satisfying basic needs (autonomy, competence, and relatedness), promoting motivation, and fostering family member well-being. Although the Hutterite community’s practices likely facilitate high levels of competence and relatedness, there is potential for autonomy need deficits. As such, we address areas for future research regarding need fulfillment and well-being in family businesses.


Journal of Small Business Management | 2016

Seizing Opportunities: The Moderating Role of Managerial Characteristics on the Relationship between Opportunity‐Seeking and Innovation Efficacy in Small Businesses

Danielle Cooper; Whitney O. Peake; Warren E. Watson

We draw from regulatory focus theory to examine the relationship between a focus on opportunities through strategic orientation and entrepreneurial culture and managerial reports of innovation efficacy in small businesses. We propose that manager goals and behaviors moderate these relationships. Hypotheses were tested on a sample of 352 small employer firms. Findings support that strategic orientation positively associates with innovation efficacy and that this relationship is stronger under low managerial direction behaviors. Entrepreneurial culture positively associates with innovation efficacy when managers focus on profit and growth goals and under high managerial direction behaviors.


Archive | 2018

Can Women Entrepreneurs Plan to Prosper? Exploring the Role of Gender as a Moderator of the Planning-Performance Relationship

Whitney O. Peake; William C. McDowell; Michael L. Harris; Phillip E. Davis

Women entrepreneurs have long been argued to suffer from disadvantages in initial resource stock, which makes it difficult to establish and maintain a sustainable competitive advantage. Prior work suggests that planning may assist in overcoming these disparities; however, few studies have examined these relationships while considering context. We explore the role of strategic business planning activities on entrepreneurial firm performance and whether such planning activities yield greater benefit for women than men. We find that business planning provides greater performance benefits to women, which we argue may give women an opportunity to compensate for initial resource disadvantages.


Journal of Small Business Management | 2017

Emotional Intelligence and Venture Performance

Amy Ingram; Whitney O. Peake; Wayne H. Stewart; Warren E. Watson

Scholars emphasize the importance of emotion in entrepreneurship and the potential of emotional intelligence, but research is sparse in the field. We develop and test a novel partial mediation model of emotional intelligence, interpersonal processes, and venture performance. The results indicate that interpersonal emotional skills, which entail the recognition and management of emotions in others, has a direct effect on venture performance, but intrapersonal emotional skills pertaining to self‐awareness and regulation of emotions do not. Additionally, both the intrapersonal and interpersonal dimensions of emotional intelligence have an indirect influence on firm performance via interpersonal processes that entail functioning in key activities within the firm. We discuss the implications and address potential avenues for future research on this important topic.


Food Policy | 2014

One bad apple spoils the bunch? An exploration of broad consumption changes in response to food recalls

Whitney O. Peake; Joshua D. Detre; Clinton Carlson


Journal of Business Ethics | 2017

Family Business Participation in Community Social Responsibility: The Moderating Effect of Gender

Whitney O. Peake; Danielle Cooper; Margaret A. Fitzgerald; Glenn Muske


Journal of Small Business Strategy | 2017

Do High Performance Work Systems Pay for Small Firms? an Intellectual Capital Building Perspective

LeAnne Coder; Whitney O. Peake; M. Shane Spiller


Small Business Institute Journal | 2014

The Influence of Political Skill and Emotional Intelligence on Student Entrepreneurial Intentions: An Empirical Analysis

Phillip E. Davis; Whitney O. Peake


Journal of Small Business Strategy | 2015

Get What You Give? an Examination of Enlightened Self-Interest, Philanthropic Intent, and Engagement in Philanthropy for Small Firm Owners

Whitney O. Peake; Michael L. Harris; William C. McDowell; Phillip E. Davis

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Danielle Cooper

University of North Texas

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Clinton Carlson

University of North Texas

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LeAnne Coder

Western Kentucky University

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