Xiaoquan Zhao

Media Use and Global Warming Perceptions A Snapshot of the Reinforcing Spirals

This study used the reinforcing spirals model to investigate the mutual influence between individuals’ media use and their global warming perceptions. Data from the science module of the 2006 General Social Survey were analyzed using structural equation modeling. Results offered support for the reinforcing spirals model’s predictions. Media use mediated the effects of age, race, and education on perceived knowledge about global warming. Perceived knowledge and concern over global warming also predicted future information seeking about the polar regions.

The genesis of climate change activism: from key beliefs to political action

Climate change activism has been uncommon in the U.S., but a growing national movement is pressing for a political response. To assess the cognitive and affective precursors of climate activism, we hypothesize and test a two-stage information-processing model based on social cognitive theory. In stage 1, expectations about climate change outcomes and perceived collective efficacy to mitigate the threat are hypothesized to influence affective issue involvement and support for societal mitigation action. In stage 2, beliefs about the effectiveness of political activism, perceived barriers to activist behaviors and opinion leadership are hypothesized to influence intended and actual activism. To test these hypotheses, we fit a structural equation model using nationally representative data. The model explains 52 percent of the variance in a latent variable representing three forms of climate change activism: contacting elected representatives; supporting organizations working on the issue; and attending climate change rallies or meetings. The results suggest that efforts to increase citizen activism should promote specific beliefs about climate change, build perceptions that political activism can be effective, and encourage interpersonal communication on the issue.

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign:

In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers) and youth who have previously experimented with smoking (experimenters) to reassess what they know about the “costs” of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign’s two targeted audiences: susceptible nonsmokers (90.5%) and experimenters (94.6%). Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0). High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns.

Effectiveness of Cigarette Warning Labels: Examining the Impact of Graphics, Message Framing, and Temporal Framing

This study examines the effectiveness of cigarette warning labels, with a specific focus on the impact of graphics, message framing (gain vs. loss), and temporal framing (present-oriented vs. future-oriented) among nonsmokers in the United States. A controlled experiment (N = 253) revealed that graphic warning labels were perceived as more effective, stronger in argument strength, and were generally liked more compared to text-only labels. In addition, loss-framed labels, compared to their gain-framed counterparts, were rated higher in perceived effectiveness, argument strength, and liking. No significant difference was observed between the present- and future-oriented frames on any of the dependent variables. Implications of the findings for antismoking communication efforts are discussed.

From Self-Enhancement to Supporting Censorship: The Third-Person Effect Process in the Case of Internet Pornography

This study examined the relationship between self-enhancement and third-person perception. It also investigated the behavioral consequences of third-person perception within a theory of reasoned action framework. A survey on the issue of Internet pornography was administered to 462 undergraduate students. A positive relationship was found between self-enhancement and third-person perception. Behavioral attitude emerged as a key mediator in the relationship between third-person perception and intention to support Internet censorship. Subjective norm overall was not an important factor in the perception–intention relationship. The lack of impact for subjective norm, however, had causes that varied across gender.

Climate Change Education Through TV Weathercasts: Results of a Field Experiment

TV weathercasters are well positioned to educate Americans about the relationships among weather, climate, and climate change. Through a collaboration involving TV meteorologists, climatologists, and social scientists, we produced a series of educational segments to assess the impact of such an education. The educational segments were branded “Climate Matters” and aired over one year during the nightly weather segment on WLTX TV (Columbia, South Carolina). Prior to airing, we conducted a telephone survey of adult TV news viewers in the Columbia media market using random digit dialing (n = 1,068) to establish baseline measures; respondent screening was used to sample approximately equal numbers of WLTX viewers and viewers of competing stations. Approximately one year later, we resurveyed all available members of the baseline cohort (n = 502) and an independent sample of randomly selected residents (n = 910). The longitudinal data showed that—after controlling for baseline measures, demographics, and politi...

Communication and culture: Predictors of treatment adherence among Mexican immigrant patients:

This study examined communication and culture in clinicians’ interactions with Mexican immigrants in Texas. Specifically, we explore the unique interplay among levels of acculturation, beliefs about culturally-based medical practices, perceptions of medical encounters, and the likelihood of adherence to medical therapy recommendations from US providers. Results suggest that: (a) acculturation predicts perceptions of out-group membership in the patient-provider interaction; (b) beliefs about complementary and alternative medicine are negatively related to medical adherence; (c) quality of care mediates the relationship between physician accommodation and medical adherence; and (d) there exists a complex relationship between out-group perceptions and adherence.

Conceptualization and Measurement of Structurational Divergence in the Healthcare Setting

Structurational divergence (SD) is a widespread organizational problem, manifesting as recurrent cycles of unresolved conflict rooted in incompatible meaning structures. Heretofore, the program of research investigating SD has been largely qualitative and descriptive. This study developed and tested a quantitative measurement scale of SD in the nursing context. Candidate scale items were constructed from previous interview data and administered to a sample of 281 nurses. A final scale of 17 items was obtained based on expert screening and both exploratory and confirmatory factor analyses. The scale and its three subcomponents showed strong internal consistency and correlated as expected with several established measures of related concepts.

Cigarette warning labels: graphics, framing, and identity

Purpose – The purpose of this paper is to test the effects of cigarette warning labels that used text-only or text-plus relevant graphics. The labels were framed in terms of either the negative consequences of smoking (loss frame) or the benefits of not smoking (gain frame). The role of smoking identity – the centrality of being a smoker to ones self-concept – in the effects of the warning labels was also examined. Design/methodology/approach – An experiment was conducted online with 132 college smokers. Participants were randomly assigned to viewing either graphic or text-only labels that were either gain or loss framed. Smoking identity was measure prior to viewing. Message evaluations and smoking intentions were assessed after exposure as dependent measures. Findings – A consistent interaction between graphics and framing emerged across a number of dependent measures. For graphic warning labels, the loss frame was more advantageous than the gain frame. For text-only warning labels, framing did not mak...

The influence of framed messages and self-affirmation on indoor tanning behavioral intentions in 18- to 30-year-old women.

OBJECTIVE To investigate the effects of gain- and loss-framed indoor tanning (IT) prevention messages among young adult women, and examine the potential moderating effect of self-affirmation. METHOD Young adult women ages 18 to 30 who reported IT at least once in the past year (n = 475) participated in an online experiment. Participants first completed assessments of IT behavior and related constructs and were randomized to either a self-affirmation manipulation or control condition. Then, participants were randomized to either a gain-framed message emphasizing the benefits of avoiding IT or a loss-framed message emphasizing the risks of IT. Participants completed outcome measures of intentions to IT, intentions to quit IT, and emotional and cognitive responses to the framed messages. RESULTS Compared with gain-framed messages, loss-framed messages led to weaker intentions to IT and stronger intentions to quit IT. Self-affirmation did not moderate message framing effects, but had a main effect increasing intentions to IT. Mediation analyses indicate that loss-framed messages affect IT behavioral intentions by increasing fear, and self-affirmation may have increased intentions to IT by producing defensive reactions to the framed messages. CONCLUSIONS Loss-framed messages were more effective for reducing intentions to IT and promoting intentions to quit IT among young women after a brief exposure, and emotional response appears to be 1 pathway through which loss-framed messages affect behavioral outcomes. Messages emphasizing the risks of IT may be optimal as a public health intervention strategy. Unlike other behavioral domains, self-affirmation did not reduce defensive processing of loss-framed messages.