Zaenal Fanani

Factors influencing consumer's purchase decision of formula milk in Malang City

Various brands of formula milk offered by many companies make mothers having under five year old children difficult to make decision to buy formula milk. The purposes of this study were to analyze the simultaneous and partial effects of culture, social, personal, psychological, product and price variables on buying decision of formula milk, and to analyze the variables having dominant influence on the purchasing decisions of formula milk at Malang City. This study was conducted at Lowokwaru, Kedungkandang, Blimbing, Sukun and Klojen Districts of Malang City from November to December 2012. The method used for this study was an explanatory survey method using questionnaires to collect data from 120 mothers having under five year old children consuming formula milk that were selected by an accidental sampling method. Data of respondents were measured using Likert Scale that ranged from 1 (strongly disagree) to 5 (strongly agree). A multiple linear regression model was used to predict the effects of culture, social, personal, psychological, product and price variables on purchasing decision. The results showed that the six variables simultaneously affected significantly the purchasing decision of formula milk at Malang City. The six variables contributed 83.5% of the variation in formula milk purchasing decision. Partially, culture, social, personal, psychological, and product variables positively influenced the purchasing decisions of formula milk, while price variables did not significantly influence the purchasing decision of formula milk. Culture variable was the most dominant variable influencing purchasing decision of formula milk.

TERRITORIAL MANAGEMENT TO SUPPORT NATIONAL SECURITY AND TERRITORIAL SAFETY IN ANTICIPATING SOCIAL CONFLICT IN THE SOCIETY.

Widodo Pujianto 1 , Zaenal Fanani 2 and Rudy Sulistyono 2 . 1. Student Post Graduate Program Magister in Insight Archipelago and National Security, Brawijaya Univeristy. 2. Faculty Post Graduate Program Magister in Insight Archipelago and National Security, Brawijaya Univeristy ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

THE RELATIONSHIP BETWEEN LEARNING PROCESS IN PESANTREN AND ENERGY CONSERVATION LAW (STUDY OF THE INTERNALIZATION OF RELIGION VALUES RELATED WITH LIFE ENVIRONMENT).

Udji Asiyah 1 , Zaenal Fanani 2 and Ratna Azis Parsetyo 1 . 1. Department of Sociology, Faculty of Social and Political Sciences, University of Airlangga. 2. Professor in Postgraduate Program, University of Brawijaya Malang. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

THE MODEL OF BEEF CATTLE BREEDING DEVELOPMENT WITH HOUSEHOLD ECONOMIC APPROACH IN JEMBER REGENCY.

Nanang Dwi Wahyono 1 , Zaenal Fanani 2 , and Bambang Ali Nugroho 2 and Moch Nasich 2 . 1. Student ofPostgraduate Program of Doctorate in Animal Husbandry, Brawijaya University. 2. Lecturer of Animal Husbandry, Brawijaya University. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

THE EFFECT OF SOLIDITY AND INTEGRITY ON PROFESSIONALISM AND THE IMPACT OF PROFESSIONALISM ON INTEGRITY LEADERSHIP OF INDONESIA NATIONAL ARMY OF GROUND FORCE.

Mohammad Zaini 1 , Zaenal Fanani 2 and Mohammad Soleh 2 . 1. Students Magister Program of National Defense of Postgraduate Program Brawijaya University. 2. Lecturer Magister Program of National Defense of Postgraduate Program of Brawijaya University. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

THE IMPLEMENTATION OF THE ACT OF MILITARY CIVIC ACTION FOR VILLAGES DEVELOPMENT IN ORDER CREATE THE AWARENESS OF NATIONAL DEFENSE.

Edward Gildas Abraham, Zaenal Fanani and Mukhammad Soleh. Research Study of the Implementation of the Indonesia Army (TNI) Civic Action for developing the Sub-District of Bantur, Malang Regency, Indonesia. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, CAPABILITY, AND COMMITMENT ON MOVATION OF SOLDIERS AND THE IMPACT OF MOTIVATION ON PERFORMANCE OF SOLDIERS AT THE COMMAND UNIT OF MILITARY DISTRICT 0807 TULUNGAGUNG.

Brantas Suharyo G 1 , Zaenal Fanani 2 and Mohammad Soleh 2 . 1. Students Magister Program of National Defense of Postgraduate Program Brawijaya University. 2. Lecturer Magister Program of National Defense of Postgraduate Program of Brawijaya University. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

THE ANALYSIS ON THE EFFECT OF LEADERSHIP CHARACTER ON MOTIVATION AND THE IMPACT OF MOTIVATION ON THE COMMITMENT OF SOLDIERS AT KODAM V BRAWIJAYA.

Abdul Hanan 1 , Zaenal Fanani 2 and Mohammad Soleh 2 . 1. Students Magister Program of National Defense of Postgraduate Program Brawijaya University. 2. Lecturer Magister Program of National Defense of Postgraduate Program of Brawijaya University. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

INDONESIAN NATIONAL ARMY IN NATURAL DISASTER MANAGEMENT: A CASE STUDY OF THE 2004 KELUD MOUNTAIN ERUPTION.

1. The Military District Command 0818, Malang District and Batu. 2. Magister Program of National Defense of Postgraduate Program of Brawijaya University. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History

POLICY IMPLEMENTATION OF TERRITORIAL DEFENSE-EMPOWEREMENT OF REGIONAL GOVERNMENT IN ORDER TO IMPROVE STATE DEFENSE-AWARENESS IN MALANG DISTRICT.

* Aprianko Susenso 1 , Zaenal Fanani 2 and Rudy Sulistyono 2 . 1. Student of Post Graduate Program in National Defense Studies, Brawijaya University. 2. Lecturer of Post Graduate Program in National Defense Studies, Brawijaya University. ...................................................................................................................... Manuscript Info Abstract ......................... ........................................................................ Manuscript History