Bambang Ali Nugroho

Factors influencing consumer's purchase decision of formula milk in Malang City

Various brands of formula milk offered by many companies make mothers having under five year old children difficult to make decision to buy formula milk. The purposes of this study were to analyze the simultaneous and partial effects of culture, social, personal, psychological, product and price variables on buying decision of formula milk, and to analyze the variables having dominant influence on the purchasing decisions of formula milk at Malang City. This study was conducted at Lowokwaru, Kedungkandang, Blimbing, Sukun and Klojen Districts of Malang City from November to December 2012. The method used for this study was an explanatory survey method using questionnaires to collect data from 120 mothers having under five year old children consuming formula milk that were selected by an accidental sampling method. Data of respondents were measured using Likert Scale that ranged from 1 (strongly disagree) to 5 (strongly agree). A multiple linear regression model was used to predict the effects of culture, social, personal, psychological, product and price variables on purchasing decision. The results showed that the six variables simultaneously affected significantly the purchasing decision of formula milk at Malang City. The six variables contributed 83.5% of the variation in formula milk purchasing decision. Partially, culture, social, personal, psychological, and product variables positively influenced the purchasing decisions of formula milk, while price variables did not significantly influence the purchasing decision of formula milk. Culture variable was the most dominant variable influencing purchasing decision of formula milk.

Income Contribution of Pig Livestock toward Poverty Reduction and Factors Influencing Pig Farming in Mimika Papua

Pig livestock is one of the superior livestock among people in Papua, thus it is expected that this livestock could become one alternative to alleviate poverty and improve domestic food security where pig livestock has important value in social, cultural, religious and economy manner. Lembaga Pengem bangan MasyarakatAmugmedanKamoro (LPMAK) is community institution in Mimika Papua that has social responsibility to improve their people well-being, particularly for pig farmer in seven ethnics in Mimika, that are in Dani, Damal, Amungme, Moni, Nduga, Kamoro and Mee. Objectives of this study is to found out contribution of pig livestock for well-being improvement among pig farmer in Mimika through companion program done by LPMAK and factors that influence pig livestock in Mimika, Papua. Data analysis was done with tabulation to discover income contribution of pig livestock toward total household income, poverty criteria was using criteria suggest by Sayogya (2010), and to discover scale determining factors for pig livestock we used Eviews 5.0 and Amos 18 software. Result of this study showed that pig livestock has positive effect toward household income of farmer’s and reduce poverty of pig farmer in Mimika, Papua in minimum criteria. For seven ethnic under companion program of LPMAK, factors that influencing pig livestock were age, experience, amount of income source, and amount of family member, along with its education level.