Alessandra Marasco

Open Service Innovation in Smart Cities: A Framework for Exploring Innovation Networks in the Development of New City Services

The paper presents a multi-dimensional framework for exploring the drivers, structure and dynamics of public-private service innovation networks in the smart city context and their innovation outcomes at the project, network and city levels. The framework provides a conceptual contribution to the increasingly relevant issue of open innovation in smart cities by leveraging the interpretive potential of the open service innovation perspective, namely the concept of Public Private Innovation Networks in Services (ServPPINs), to advance the understanding of complex interactive structures and processes involved in the development of new services for smart users.

Tourism Innovation-Oriented Public-Private Partnerships for Smart Destination Development

Abstract The chapter aims at advancing existing knowledge on innovation-oriented public-private partnerships for developing smart tourism services at destination level. Recent research has emphasized to the importance of collaborative arrangements involving public sector organizations and private companies for the development of new or improved ICT-enabled tourism services towards the smart transformation of destinations. However, knowledge on public-private partnerships specifically set up for realizing smart innovations is still scarce. This chapter develops a framework for understanding the nature and functioning of this type of partnerships at destination level by integrating literature on tourism partnerships, smart tourism, and innovation in services with a case study of a successful partnership in the Italian destination of Siracusa.

Collaborative innovation in tourism and hospitality: a systematic review of the literature

The purpose of this study is to provide a synthesis of the state of research on collaborative innovation in tourism and hospitality. It presents a systematic review of the academic literature, and provides insights into the specific issues addressed by studies in this area.,A search of major research databases with multiple keywords was performed to identify relevant articles up to 2017. A total of 79 articles were identified and analyzed according to the following criteria: location of the study, perspective of analysis, methodology, level of analysis and specific themes addressed.,Based on a qualitative thematic analysis, five groups of articles were identified: cooperative behavior of innovating firms, co-creation, collaborative networks for innovation, knowledge transfer and innovation policies.,This study contributes to making the current body of knowledge on collaborative innovation in tourism and hospitality more organized. The analysis of the different issues addressed by the literature could build the foundation for future research.,This study presents a comprehensive review of literature on collaborative innovation in tourism and hospitality. It can serve as a roadmap of literature for both academicians and practitioners, and help stimulate further interest.

CO-creation in creative services: the role of client in advertising agencies’ innovation

The authors examine clients’ involvement in the innovation processes of creativeintensive business services (CIBS), namely advertising services. Previous research has widely documented the contribution of CIBS providers to their clients’ innovation. By contrast, little evidence exists on the involvement of clients in agency’s innovation processes, despite the important role of clients as service co-producers and source of knowledge. In order to fill this gap, the authors develop a framework for the analysis of agency-client co-innovation by integrating studies on customer involvement, service innovation and relationship marketing. This conceptual contribution is aimed at advancing the understanding and, thereby, the proactive management of clients’ involvement in CIBS innovation.