Augusto Marcos Carvalho de Sena

O triênio 2010-2012 e a nova avaliação de periódicos da Capes

To study the advances in the Brazilian scientific production and the consequent implications for the academic community, especially as regard to aspects relating to the evaluations of the graduate programs in Business Administration – PPGAs held every three years by CAPES, which classify and punctuate the publications of scientific journals of the permanent professors of the programs can assist the formation and development of new researchers as well as consolidate groups or individuals already experienced in research. In this sense, the aim of this study is to investigate whether the new classification of academic journals in the Qualis-CAPES system, with reference to the previous classification, benefited or not, the centers of diffusion of research in administration located in the southeastern states, when compared to programs in the Northeast. The methodological approach used is descriptive and quantitative and the data collection occurred in the months of April and May 2013. As main results, considering the two classifications, it is evidenced that there was no drop in score of the northeasterners teachers of PPGAs, nor significant variations in the quantitative punctuation of the teachers of PPGAs located in southeastern Brazil.

THE MULTIPLICITY OF FACETS OF CONTEMPORARY FEMININITY IN HIGH FASHION BLOGS

Objetivo: Analisar a constituicao das feminilidades contemporâneas por meio da investigacao em profundidade do modo como um grupo de leitoras assiduas de blogs de alta moda produz sentidos sobre si e sobre as relacoes sociais a que estao envolvidas. Originalidade/lacuna/relevância/implicacoes: O estudo avanca na compreensao de como os relacionamentos sociais se constituem em compleicoes complexas e os blogs, ferramentas de publicacao virtual do conteudo das atividades diarias de seus idealizadores, em novos espacos influenciadores na construcao da subjetividade de individuos ou mesmo entendendo-os como formas contemporâneas de organizacao. Principais aspectos metodologicos: O estudo qualitativo com dados coletados a partir de tecnicas de observacao em ambiente virtual e entrevistas semiestruturadas. Sintese dos principais resultados: O blog de alta moda como uma organizacao empresarial, com um perfil de leitoras apresentando interesses e caracteristicas comuns, alem de a feminilidade emergir como um complexo multifacetado de caracteristicas proximas e distantes dos antigos papeis publicos desempenhados pela mulher. Principais consideracoes/conclusoes: Conjectura-se a concepcao do blog como um locus digital onde sao possiveis interacoes sociais e relacoes mercadologicas. O trabalho tambem permitiu trazer o debate das abordagens feministas pos-modernas para o campo dos estudos organizacionais, reafirmando o carater intermitente da constituicao subjetiva do genero feminino na perspectiva emancipatoria contemporânea.

Abordagem grassroots e resistência: atualizando a concepção de desenvolvimento sustentável

A critical body of literature has emerged focusing on the spectrum of resistance against impositions engendered by the modus operandum of western capitalism, including the nuances of the productive patterns considering the environment as a device attached to the triple bottom line of the traditional view of sustainable development. Regarding the theory, solidarity economy (economic pillar), social movements (social pillar), political ecology (environmental pillar), and cultural roots (cultural pillar) are important apparatus that cannot be left behind if an alternative concept of sustainable development is to be structured. This article considers such apparatus as having elements of resistance, since they have different characteristics when compared to the standard features of the pillars that form the base of the criticized conception of sustainable development. Therefore, the main goal of this article is to conceive alternative elements to the standard concept of sustainable development, considering aspects of the grassroots approach. This study is relevant as it offers alternative and complementary elements in order to provide an understanding of the updated conjectures. The prospects of grassroots development, involving less developed communities worldwide, are being used as practical guidelines in local development actions. They have rarely been conjectured as conceptual elements to offer a new format for the conception of sustainable development. This article concludes that the traditional version of sustainable development can be upgraded with the alternative elements emerging from the grassroots approach.

Desenvolvimento sustentável e responsabilidade social corporativa: um estudo da produção científica brasileira

Este trabalho teve como objetivo analisar e descrever a producao cientifica brasileira nas areas de “Desenvolvimento sustentavel” e “Responsabilidade Social Corporativa”. Para tanto, foi realizado um levantamento nos anais das edicoes de 1997 a 2011 do Encontro Anual da Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao. Para analise dessas producoes, alem das ferramentas de analise descritiva, comuns aos estudos bibliometricos, este trabalho valeu-se tambem da metodologia de analise de redes sociais com o fito de possibilitar o estudo das redes de co-autoria e cooperacao entre autores e instituicoes de ensino superior que, no caso desta pesquisa, desenvolveram trabalhados relacionados a desenvolvimento sustentavel e responsabilidade social corporativa. A analise dos autores apontou para um pequeno grupo com tradicao de publicacao na area. Em contrapartida, a analise das relacoes de cooperacao nos padroes de co-autoria dos artigos mostrou o aumento do numero desses lacos ao longo das edicoes do evento, bem como o surgimento de novos grupos de pesquisa na area. Por fim, a predominância de artigos que se utilizam da abordagem estrategica apoia a visao de que o desempenho social e ambiental deve estar conjugado as vantagens competitivas das organizacoes, nao se constituindo, pois, de objetivos excludentes. Alem disso, foram percebidos trabalhos com predominância de mais de uma abordagem, o que sugere a existencia de zonas de convergencia entre as mesmas ou abordagens hibridas que carreguem, simultaneamente, caracteristicas altruistas, coercitivas e estrategicas.

Vozes sem eco entoadas no Nordeste do Brasil: construtos de resistência à degradação ambiental

This article emphasizes the voices against environmental degradation, focusing on flora, fauna and natural environments, using the poetry embodied in the lyrics of music from the northeastern region of Brazil. It is assumed that such poetry could be viewed as the musicians from this region denouncing the serious problem related to environmental depletion in Brazil and, therefore, that pro-ecological movements might use it in their activist actions. The study used the ecologically rich contents of five songs: Saga of Amazonia, Song of the Forest, Wood Slaughter, Water and Nature. The evidence showed that there is a strong denouncing content in the lyrics and, in conclusion, it is suggested that the voices of resistance must be considered as of crucial importance to the preservation of biodiversity and environmental activist movements in Brazil.

MOTIVATING FACTORS IN THE ADOPTION OF BETTER CORPORATE GOVERNANCE PRACTICES BY BRAZILIAN COMPANIES

The present research aims to identify the main motivating factors leading to the adoption of better Corporate Governance practices by Brazilian companies. A set of questionnaires was applied to the members of the APIMEC. Descriptive statistics, probability distributions and hypothesis test were used as analytical techniques. Evidenced showed that among the motivating factors literature depicts as relevant, investigated analysts considered to be the most important the following: professionalization of the company; transparency and relationship with the capital market; perpetuation of the company; addition of value to shareholders; valuation of the company shares; improvement of institutional image; increase of liquidity of company shares; recovery of investors’ trust; capital opening; reduction of cost of capital; and improvements in decision-making processes.