Carolina Lütz

GESTÃO INTERNACIONAL DE PESSOAS: CONSIDERAÇÕES A PARTIR DO AJUSTAMENTO INTERNACIONAL DE EXPATRIADOS NA CHINA E ESPANHA

To meet customer expectations and exploit the advantages of locating a particular country, some companies moving their offices and commercial activities to other countries (TANURE, CYRINO and PENIDO, 2007). The executive who is working on a unit of the foreign company is given the name of expatriate and it plays an important role for the company to achieve the desired result in the international environment. The international expatriate adjustment would be major factor in the development of the companys international activities and is defined by Ali (2003) as the comfort level of the worker in the host country. Realizing the lack of qualitative research that have occurred as the adjustment of the individual, it was through the accounts of ten expatriates in China and Spain this process through model Black, Mendenhall and Oddou (1991), which considers that the adjustment starts even before the change of country. Among other findings, there is the absence of pre-transfer preparation of the teams from the Personnel Management and the influence of cultural difference in the adjustment of individuals.

PANORAMA INTERNACIONAL DAS PUBLICAÇÕES EM INTERNATIONAL BUSINESS: LEVANTAMENTO ATRAVÉS DA BASE WEB OF SCIENCE

Internationalization is an alternative to business growth, allowing its exposure to international standards of products, technologies and management methods, generating significant returns for domestic transactions (STAL, 2010). The evolution of commercial transactions between the countries have brought a lot of issues to be understood, that seek to check the reflection of international activity in the individual, company and nation experiencing this context of globalization. This article was developed from the perspective of a bibliometric research, aiming to increase awareness in the study area related to International Business (International Business) and determine which topics studied by the administration on this issue are being investigated further and which are most relevant (hot topics). Analysis of data held on the approaches of qualitative and quantitative research. Qualitatively analyzed the issues addressed in the publications surveyed regarding the content, keywords and relevance of topics. As regards the figures sought to investigate the following variables: total number of publications, authors, subject areas, types of documents, the sources title, year of publications, institutions, funding agencies, languages, countries and analysis of the number of times each publication was cited by the hb index and the index m. According to Hirsch (2005), the total number of articles published measures the productivity of the author, but does not measure the importance and / or impact of their publications. Already the impact of publications is measured by the number of citations that each one receives can be measured by the h-index. The survey of publications housed in the Web of Science citation index with the ISI Citation Indexes from 1997 to 2010 (14 years) resulted in 5,355 jobs related to international business, which were entered, especially in the areas of business (business) and management (management) and the studies analyzed showed a predominance of authors from the United States (1898 studies), followed by England (783 studies) and Canada (341 studies) and, among the twenty universities with more work stood out from the University Harvard - Harvard University, with 63 publications. The hot-topics were found performance, import, strategy, development, international relations, multinational, knowledge, internationalization process, joint ventures, innovation, emerging markets, growth, policies, networks, finance, culture and mode of entry.

Avaliação dos serviços de transporte aéreo brasileiro: análise da imagem e da atitude como antecedentes da intenção de uso

The passenger air transport sector in Brazil has shown a strong demand growth and faced structural problems. Thus, studies that seek to evaluate the services provided by this sector from the consumers perspective are necessary. Therefore, the objectives of the present study are: to validate an air transport service evaluation model and check whether the company image and consumer attitude are antecedents of use (and purchase) intention in the air transport sector. The theoretical model was based on Vila and Martinez-Gimeno (2010), with the adaptation from the rail transport sector to the air transport sector. A survey of 231 air transport users was conducted, and the model showed a god fit (χ²/df= 2.14; RMSEA= 0.052; RMR= 0.101; GFI= 0.899; NFI=0.895; RFI=0.889; IFI=0.933, and CFI=0.945). The three hypotheses tested were confirmed, and it was verified that: image is an antecedent of attitude (β = 0.635), image is an antecedent of use intention (β = .379), and attitude is an antecedent of use intention (β = 0.275). Therefore, good image has been shown to be of great importance for the development of this strategic sector in the country.