Clecio Falcão Araujo
Pontifícia Universidade Católica do Rio Grande do Sul
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Publication
Featured researches published by Clecio Falcão Araujo.
International Journal of Pharmaceutical and Healthcare Marketing | 2011
Wagner Junior Ladeira; Marlon Dalmoro; Alisson Eduardo Maehler; Clecio Falcão Araujo
Purpose – The papers aim is to analyze the functional relationships between factors related to the prescription of medical drugs in Brazil.Design/methodology/approach – A survey was conducted among 232 medical doctors in Brazil. Data were collected using a structured questionnaire. Five hypotheses on the factors impacting drug prescription were proposed, and the constructs were validated using a set of techniques pertaining to the calculation of structural equations.Findings – The process of medical drug prescription in Brazil is positively correlated with all the presented constructs. However, the study found that the five proposed hypotheses demonstrated varying degrees of positive effect levels, ranging from strong to weak. Particularly, factors such as the characteristics of the drug and information available on a drug have the weakest effect, while the cost‐benefit ratio of a drug has a moderate effect. The drugs brand and its related advertising have the strongest effect.Practical implications – T...
Journal of Hospitality Marketing & Management | 2016
Wagner Junior Ladeira; Fernando de Oliveira Santini; Clecio Falcão Araujo; Cláudio Hoffmann Sampaio
The authors conducted a meta-analysis aggregating empirical findings on satisfaction in the tourism and hospitality literature. This article features this meta-analysis (k of conditions = 125; o of conditions = 292, and N = 82,913) of empirical studies and aims to identify the related dimensions of satisfaction in tourism and hospitality by evaluating its primary antecedents and consequences. The findings indicated that satisfaction correlated with both antecedents (quality, destination image, environment, perceived value, hedonic value, utility value, and monetary value) and consequences (purchase intention, loyalty, trust, and word-of-mouth). In addition, possible moderators of the relationship between the constructs of antecedents and consequences of satisfaction (sample type, application of research, and sample size) have also been examined. After discussing these findings, the authors concluded with a discussion of the implications for practice and further research.
International Journal of Bank Marketing | 2016
Wagner Junior Ladeira; Fernando de Oliveira Santini; Cláudio Hoffmann Sampaio; Marcelo Gattermann Perin; Clecio Falcão Araujo
Purpose The purpose of this paper is to present a systematic framework with a meta-analytical approach to distinguish various types of antecedents and consequences of satisfaction in the banking sector. Design/methodology/approach The authors conducted searches in 13 databases and analysed 811 relationships in 210 articles. For the quantitative data analysis, the authors used the coefficient of correlation r as a metric variable to measure the effect size of the studied scope variables. Findings The findings of this meta-analysis demonstrated ten dimensions that directly influence satisfaction in the banking sector: a bank’s atmosphere, special treatment and relational benefits, timesaving features, the dimensions and determinants of service quality, customers’ overall perceptions of service quality, end-user computing, service recovery, external factors, strategic orientation and behavioural outcomes. These ten dimensions were derived from 55 variables. Research limitations/implications This meta-analysis reviewed relationships found worldwide in the literature, expanding and improving the current knowledge. It identified ways that research on satisfaction in the banking sector is lacking and presents suggestions for the elaboration of new studies to allow future researchers to better define their agendas. Practical implications The results show that managers should care about satisfaction because it results from the consumer’s banking experience. The ten dimensions affect satisfaction to differing degrees. Originality/value This research tested the impact of the antecedents and consequences of satisfaction in the banking sector and presented important results through this meta-analytical review. This meta-analysis contributes to the marketing literature, with a set of empirical generalizations, including relationship coefficients and calculated fail-safe numbers.
Archive | 2016
Fernando de Oliveira Santini; Clecio Falcão Araujo; Wagner Junior Ladeira; Elivelton Nagel Finkler; Miriam Mariani Henz
Higher education has a key role in creating change and addressing issues of fundamental interest for human beings, such as inequality and social justice, globalization and development, environmental protection and sustainability (Tormey, Liddy, Maguire, & McCloat, 2008). Recently, some Higher Education Institutions (HEIs) have developed action and research plans, as well as introducing changes in their educational structure, intended to make sustainability part of their daily routines (Ollis & Krupczak, 2007). Despite these efforts, broader educational trends have emerged as obstacles (Ryan, Tilbury, Corcoran, Abe, & Nomura, 2010). Attempts to introduce sustainable practices in HEIs face obstacles such as: the modus operandi of the traditional means of creating and disseminating academic knowledge; the organizational structures of universities; and the need for more human and financial investments. Despite such obstacles, some HEIs have made specific changes intended to help produce students with a more favorable view of sustainability.
Young Consumers: Insight and Ideas for Responsible Marketers | 2016
Wagner Junior Ladeira; Cláudio Hoffmann Sampaio; Clecio Falcão Araujo
Purpose In specifically examining uses of freemium applications for children, this study aims to investigate the effects on user well-being after the experiential value by examining the influence of experiential value in terms of domain-specific innovativeness; the impact of domain-specific innovativeness in terms of child well-being; the moderating role of child socialization; and the relevance of contextual variables associated with media exposure during freemium game use. Design/methodology/approach The study is based on a survey of children who had downloaded freemium games on their smartphones. A total of 410 completed questionnaires were collected from children of 9 to 12 years of age. Confirmatory factor analyses and structural equation models were applied to examine and test the study hypotheses. Findings The results indicate that experiential value influences domain-specific innovativeness; domain-specific innovativeness is a significant predictor of well-being; parental materialism and communication with friends significantly moderates domain-specific innovativeness and well-being; and contextual variables do not influence the model. Practical implications Public policy managers should be cognizant of these results and should make every effort to prevent the identified relationships from becoming too strong, given the strong effect of domain-specific innovativeness on child well-being. Originality/value This paper contributes to the extant literature by incorporating experiential value and domain-specific innovativeness variables within a comprehensive model and by accounting for the effects of relevant contextual variables and the moderating role of child socialization.
Journal of Consumer Marketing | 2018
Valter Afonso Vieira; Fernando de Oliveira Santini; Clecio Falcão Araujo
Purpose Hedonic and utilitarian shopping values have been researched since the mid-1980s in the fields of marketing, retail and specially on consumer behaviour. A number of studies have found evidence of their effects on satisfaction, buying intention and loyalty, but others have found no such effects or negative results. The purpose of this study is to apply a meta-analytic review on the shopping values. Design/methodology/approach This paper presents a meta-analysis of the relationship between hedonic and utilitarian value on shopping response, using 190 studies. The authors also limited their search to the past 19 years (1995-2014). Findings The findings are as follows: hedonic shopping value is positively associated with utilitarian, ρ = 0.56; hedonic and utilitarian exhibit positive main effects on satisfaction, buying intention, loyalty, perceived benefits and search for information; in general, these associations are stronger (vs weaker) for utilitarian value; the effect size for the association between utilitarian and buying intention is stronger in the experimental condition and the indirect effect of hedonic on value, loyalty and word-of-mouth by the mediating effect of value. Research limitations/implications The authors proposed and found support for the parallel mediating effect. They also observed that not only hedonic and utilitarian shopping values had indirect effects on loyalty and word-of-mouth through perceived value and satisfaction but also both shopping values had different effects depending on the respective mediator. The indirect effects of hedonic values occur because the emotional and psychological circumstances of experience increase the perceived value, influencing consumers’ responses. Practical implications Retailers can create specific stores for consumers to attend to their shopping values. For example, the Adidas brand centre in Beijing/China provides the consumer with a unique and interactive retail experience. This kind of concept store and its experience (e.g. tunnel entry and team room) are congruent with shoppers’ hedonic value. Conversely, Nike Factory Store in the USA provides the consumer with a simple and fast retail experience. Originality/value The authors provide sufficient evidence that the two dimensions, hedonic and utilitarian value, are positively associated. This result is congruent with Batra and Ahtola (1991), Babin et al. (1994) and Spangenberg et al. (1997). The results support Chiu et al.’s (2005) argument that utilitarian and hedonic are positively associated based on Fishbein and Ajzen’s affect–cognition link and suggested that the instrumental and functional values are related to spontaneous responses that are more subjective and personal.
REBRAE | 2017
Marcia Horowitz Vieira; Clecio Falcão Araujo; Cláudio Hoffmann Sampaio
Learning oriented organizations possess unique characteristics that allow them to be ahead of competitors and achieve competitive advantage. These firms are able to gather, process and use cutting-edge information and knowledge that take them to a higher baseline, developing competences able to transform members ‘mindsets, foresee and adapt itself according to the environment adversities, promote internal and external innovations and, as a consequence, achieve superior performance outcomes. The field literature about the relationship between learning orientation (LO) and performance (PE) points out the benefits of mediators in order to enhance results. Based on previous empirical research results, two important and unpublished constructs of these relationship are investigated in this article: Agility, relating to the speed knowledge is used in organization’s favor, and Institutional Barriers, obstacles that tend to block the learning process impeding to achieve better results. Therefore, this study purpose was to identify the roles of agility and institutional barriers in the relationship between LO and PE, through a literature review. It was possible to conclude that there is no study that relates this two relevant constructs to the LO-PE relationship, what highlight the relevance of this research and show scarcity of research around the theme. Finally, agility, as well as institutional barriers appeared to assume different roles in the considered relationship.
Revista Brasileira de Marketing e-ISSN:2177-5184 | 2016
Wagner Junior Ladeira; Clecio Falcão Araujo; Fernando de Oliveira Santini; Marlon Dalmoro
This article aims to analyze a scenario of giving, within a time gap, can be influenced by the frustration of an unfulfilled goal. From an experimental plan was checking the indulgence with others and with the gift at Christmas (Study 1), the influence of own frustrations (Study 2) and others (Study 3). The results show that the increase (decrease) of frustration with the layout for goal himself can generate indulgence (control) at the time of giving both to himself as another person.
Revista Eletrônica de Ciência Administrativa | 2015
Wagner Junior Ladeira; Clecio Falcão Araujo; Fernando de Oliveira Santini
The consumption of non-prescribed medicines, known as over-the-counter (OTC), has increased the sales in retail pharmacy in Brazil. Due to this growth, this paper tried to analyze this phenomenon through the studies of interpersonal influence that was made so far in marketing. Thus, as objective, it was proposed to identify the key factors that make it possible to discriminate consumers who use OTC medicines or not self-medication. Due to this, self-medication was studied as a phenomenon in which the consumer receives or not some information for the decision making, instead of receiving information by a healthcare professional. Thus, the collected information was from two distinct groups: people who say they receive interpersonal influence (1) and people who say they do not receive interpersonal influence (0). Soon after, this information was inserted into a database and analyzed within the set of techniques that was part of the discriminant analysis. As a result, the variables that demonstrated not to discriminate these groups were: the influence of pharmacists and attendants. On the other hand, the variables that discriminate clusters, using equation, were: other medicine’s recommendation, brand (both with low discrimination power), taste other drugs and the influence of advertising (both with high discrimination power).
Iberoamerican Journal of Strategic Management | 2011
Wagner Junior Ladeira; Clecio Falcão Araujo
Resumen pt: Os estudos do processo de integracao produtiva entre paises tiveram um aumento consideravel nas ultimas decadas. Esse fato deu origem a varias abordagens...