Elisabete Stradiotto Siqueira

Produção de açúcar e álcool vs. responsabilidade social corporativa: as ações desenvolvidas pelas usinas de cana-de-açúcar frente às externalidades negativas

Corporative Social Responsibility (CSR) is analyzed in this study in the organizational environment of sugar cane mills in the state of Sao Paulo and which form the Brazilian agribusiness of sugar and ethanol. Following a qualitative research, the quantitative data was used to define objectives using the primary and secondary data approach; an exploratory study in the context of the sugar-ethanol mills. The goal was to establish a comparative analysis between the negative external aspects and the social actions to investigate whether the latter had a significant role. It was possible to identify the relation between image and CSR in the organizational scenario of sugar-ethanol mills highlighting the main social actions developed by the enterprises which have contributed to improving the image of the sugar-ethanol sector as an active agent in the sustainable development. It was verified that the focus of social actions are concentrated in areas related to environment and education. Those related to culture, sport, and health seemed to be not as important. The results show that the number of social actions is not, necessarily, related to the size of the companies researched.

A Comunidade de Prática como Ferramenta da Criação de Conhecimento no Contexto do Agronegócio

Diante do interesse no estudo das Comunidades de Pratica (CoPs), tendo como pano de fundo a gestao do conhecimento, este artigo tem como objetivo identificar o papel das Comunidades de Pratica para a ocorrencia da criacao de conhecimento em propriedades rurais no Brasil, em uma realidade cooperativa, e na Australia, onde os negocios sao conduzidos individualmente. O estudo e do tipo descritivo, de carater qualitativo, complementado por dados quantitativos. Delineia-se por estudo de casos recorrendo a documentacao e observacao in loco , questionario e focus group . Os resultados comprovaram que o aspecto cultural e o estilo das relacoes exercem forte influencia para que as trocas informacionais ocorram e para a maior ampliacao da atuacao das Comunidades de Pratica (CoPs), que podem ser suporte para a criacao de conhecimento. As CoPs se constituem em um processo social e cognitivo que nao depende somente de tecnologia. Com isso, os grupos que tem oportunidade para realizar discussoes ajudam as pessoas a conhecerem e assimilarem conhecimentos, ao permitir que todos perguntem e relatem algo novo que tenham tido a chance de conhecer e, ao mesmo tempo, revisarem seus pontos de vista.

A criação de conhecimento para a gestão de propriedades rurais no Brasil e na Austrália

This article aims to investigate how the Nonaka and Takeuchi’s five stages of knowledge creation model can contribute for the rural properties’ management. This study analyzes case studies of farmers in Brazil and Australia using various data types, including document related to farm producers, on-site observation, questionnaire, semi-structured interview and focus groups. It was found that, in a property where people sought to socialize, question, and innovate constantly, there was more space to create tacit knowledge and transform it to explicit. Farmers who were innovated and more critical about their practices have shown a greater chance in order to create a field of knowledge interaction. In the context of rural farmers, knowledge, experiences and information could be found and shared among them. However, it is more important that they use the information practically in order to produce an effective outcome.

Criação de conhecimento no Agronegócio: estudo de casos

Este artigo objetiva demonstrar, com base no modelo de Nonaka e Takeuchi (1997), os aspectos presentes na criacao de conhecimento em propriedades rurais no Brasil e na Australia. Caracteriza-se por um estudo descritivo de dois casos, utilizando-se de questionario, entrevista e focus group . Os resultados demonstraram haver significativas similaridades e diferencas entre as realidades, sendo que, no Brasil, os produtores rurais estao inseridos num contexto cooperativo e, na Australia, os negocios sao conduzidos individualmente. Para a ocorrencia da criacao de conhecimento, e necessaria a existencia de grupos de relacionamento e de certa lideranca em nivel de propriedade, de comunidades de pratica (CoPs) ou da cooperativa. As CoPs nao se constituem num processo tecnologico, e sim num processo social e cognitivo. Sua formacao nao depende somente de tecnologia, mas do estabelecimento de relacoes informais, nas quais as pessoas podem utilizar esses ambientes para realizar trocas, definir suas verdades quanto as suas posturas frente as mudancas.

A percepção dos professores do Curso de Administração de uma Universidade Federal do Nordeste sobre o processo seletivo para docentes

This paper has aimed to analyze the perception of the administration course professors of a federal university at northeast that take part of selection processes have about the selection process which involved as applicants. The study consisted of exploratory research with qualitative complemented by quantitative data. This university is part of the REUNI program was chosen as analysis considering the expansion process that have been occurring on the last years. Took part in this survey 88% of the professors from administration course of the university. The data show that although in the university, teaching, research and extension compose the tripod that supports the academic making, this can not be perceived in the conceiving of the professors surveyed as an important value in the selection process. It is concluded that the board of assessment is the main target of criticism of the candidates. It needs more transparency, from the choice of the board to their evaluation criteria. This paper has aimed to analyze the perception of the administration course professors of a federal university at northeast that take part of selection processes have about the selection process which involved as applicants. The study consisted of exploratory research with qualitative complemented by quantitative data. This university is part of the REUNI program was chosen as analysis considering the expansion process that have been occurring on the last years. Took part in this survey 88% of the professors from administration course of the university. The data show that although in the university, teaching, research and extension compose the tripod that supports the academic making, this can not be perceived in the conceiving of the professors surveyed as an important value in the selection process. It is concluded that the board of assessment is the main target of criticism of the candidates. It needs more transparency, from the choice of the board to their evaluation criteria.

APICULTURA E RESPONSABILIDADE SOCIAL: DESAFIOS DA PRODUÇÃO E DIFICULDADES EM ADOTAR PRÁTICAS SOCIAL E AMBIENTALMENTE RESPONSÁVEIS

The article aims to identify perception and difficulties that producers have to adopt more socially responsible practices and environmentally. A qualitative method to semi structured interviews we used with five of the six people involved Beekeepers Association. In this sense, the research used the thematic categorical analysis, with the break up into categories according to the themes that emerge from the text identifying what they have in common. The research was divided into four thematic categories: 3.1 Profile of respondents; 3.2 Determination of beekeeping and honey production; 3.3 Knowledge of the activity and importance of the association; 3.4 Marketing and social and environmental responsibility. Social responsibility related to honey was shown as a gap in the concentrated product on concerns about the environment, influencing the decision making of the beekeepers in their business as well as the commitment to improving the quality of life and well social welfare. The results also showed that beekeeping is a lucrative activity. However it was realized that as a result of members not being well organized, have difficulties in marketing their products.The article aims to identify perception and difficulties that producers have to adopt more socially responsible practices and environmentally. A qualitative method to semi structured interviews we used with five of the six people involved Beekeepers Association. In this sense, the research used the thematic categorical analysis, with the break up into categories according to the themes that emerge from the text identifying what they have in common. The research was divided into four thematic categories: 3.1 - Profile of respondents; 3.2 - Determination of beekeeping and honey production; 3.3 - Knowledge of the activity and importance of the association; 3.4 - Marketing and social and environmental responsibility. Social responsibility related to honey was shown as a gap in the concentrated product on concerns about the environment, influencing the decision making of the beekeepers in their business as well as the commitment to improving the quality of life and well - social welfare. The results also showed that beekeeping is a lucrative activity. However it was realized that as a result of members not being well organized, have difficulties in marketing their products.