Fernando Marinho Mezzadri

A imagem do atleta: publicidade em ano de Copa do Mundo de Futebol (Alemanha - 2006)

Tendo em vista o conciso vinculo entre economia e esporte, a imagem dos atletas de alto rendimento e uma referencia para venda de marcas e produtos por meio de campanhas publicitarias. Dotados de talento e carisma, tais atletas exercem fascinio nos telespectadores. A mitificacao do atleta e criada e sustentada pela midia visando principalmente movimentar o mercado esportivo. Assim, a publicidade aumenta significativamente a venda/compra de produtos, tornando o espetaculo do futebol uma industria que transforma habitos e culturas. Este artigo visa analisar como tal processo ocorreu durante o periodo de realizacao da Copa do Mundo da Alemanha (2006).

Sport Policies in Brazil

This article provides an overview of sport policies in Brazil. The investigation methodology involved a critical analysis of important national policy documents dedicated to the subject. The article begins with an analysis of the creation of the field, since the passage of the first laws in the 1940s, up to the current stage of Brazilian sport. As a conclusion, the paper finds that the sports policy in Brazil moved away from an the organization model centred only on the state. However, it was noted that, despite the greater autonomy of sports entities, it is public funding that maintains the sports structure in the country.

Esporte universitário brasileiro: uma leitura a partir de suas relações com o Estado

No presente artigo, procuramos discutir o modo como o Estado se constitui como elemento fundamental para a gestao do esporte universitario brasileiro, enfatizando, sobretudo, o momento mais recente, que representa um modelo hibrido de desenvolvimento. Para tanto, foram utilizados como recursos empiricos de pesquisa: 1. documentos que pertencem ao arquivo da Federacao Paranaense de Desporto Universitario - FPDU; 2. legislacao vigente sobre o tema; 3. entrevistas realizadas com alguns agentes que participaram como membros da diretoria da FPDU no decorrer de sua historia. Temos como conclusao que o Estado esta diretamente relacionado com o desenvolvimento do esporte universitario no Brasil, principalmente por manter com este uma relacao de interdependencia por meio do financiamento publico do esporte.

Criação e mudanças na estrutura do Ministério do Esporte do Brasil: tensões nas definições de espaços

This article attempts to revive the process of creating the Ministry of Sport in Brazil and discuss some aspects of conflicting politics of scale present in this policy cycle, which may be related to the reformulation effected by the recent Decree n. 7.529/2011. For this, we use the semi-structured interviews with manager agents of the Ministry of Sport. We argue in particular that the creation of the National Department of Sport, Education, Leisure and Social Inclusion is late reflection of some tensions involving agents from two different parties who have been since 2003 (year of creation of the Ministry) involved in the administration of the Ministry of Sports.

Do sports mega-events boost public funding in sports programs? The case of Brazil (2004–2015)

This article explores public expenditure in Brazilian sport from 2004 to 2015 and aims to understand if hosting sport mega-events has influenced investments in different types of sport (elite sport and educational/participation sport). Data were collected through governmental records and examined through descriptive statistics. Positive and negative variations of spending were reported, regarding both the overall budget allocated to sport and among the different types of sport. This study concluded that sport mega-events have influenced the funding of sports programs to some extent, but other aspects of public funding are likely to be more significant influencers on the observed variations. The study also argues that further research on different host countries is necessary to understand the impact of sport mega-events on public sport funding.

RESENHA DO LIVRO POLÍTICAS PÚBLICAS DE ESPORTE/LAZER E IN(EX)CLUSÃO DE PESSOAS COM DEFICIÊNCIA

Trata-se de uma resenha do livro Politicas Publicas de esporte/lazer e in(ex)clusao de pessoas com deficiencia , escrito por Junior Vagner Pereira da Silva e publicado pela Editora da UFMS no ano de 2015. Destaca-se a tematica, principalmente por abordar a inexistencia da inclusao da pessoa com deficiencia nas praticas de esporte e lazer nos parques esportivos da cidade de Campo Grande. A pesquisa refere-se apenas a uma realidade local, porem a grande maioria dos resultados obtidos na capital sul mato-grossense nao e diferente de outras cidades e estados do Brasil. Sendo assim, o livro resenhado torna-se uma importante contribuicao para o campo das politicas publicas de esporte e lazer para os individuos com deficiencia.

A crônica esportiva de José Lins do Rego: política, paixão e relações de força

Two major aspects of Jose Lins do Rego’s chronicles were the reference to soccer and the establishment of a dialogue (or discussion) with his intellectual circle. The influence of Gilberto Freyre and Mario Filho were the most prominent ones, but Rego had many other dialogic counterparts. Thus, this paper aims to understand Jose Lins do Rego’s stand in his sports chronicles at the same time it sheds light on the exchange of ideas within the Brazilian intelligentsia. Ultimately, we conclude that Jose Lins’ chronicles, full of rationality and passion, have played multiple roles when related to the Brazilian intellectual production.

Facilitators and barriers to the implementation and participation in social projects that involve sport activities: the case of Village School Program and of the Active Sport projects

This paper presents the main facilitators and barriers for the implementation of two social projects and for the participation of children in them. The research was qualitative and data were collected through semi-structured interviews with children and their parents/guardians; professionals and volunteers of the projects. Some factors are sometimes facilitators or barriers to implementation: the presence or absence of qualified professionals and of support for their work, quantity and/or quality of partnerships; level of consistency in the work of the partners, quantity and quality of space and equipment available; level of involvement of the community and/or parents. The main facilitators for participation are: access to sport activities, socialization opportunities, and perception of the projects as saver than streets. The main barrier is lack of security in the passage to and from the projects. The results of this research can contribute to the improved of these and other similar projects.

Facilitadores e barreiras para a implementação e participação em projetos sociais que envolvem atividades esportivas: os casos dos projetos Vila na Escola e Esporte Ativo

This paper presents the main facilitators and barriers for the implementation of two social projects and for the participation of children in them. The research was qualitative and data were collected through semi-structured interviews with children and their parents/guardians; professionals and volunteers of the projects. Some factors are sometimes facilitators or barriers to implementation: the presence or absence of qualified professionals and of support for their work, quantity and/or quality of partnerships; level of consistency in the work of the partners, quantity and quality of space and equipment available; level of involvement of the community and/or parents. The main facilitators for participation are: access to sport activities, socialization opportunities, and perception of the projects as saver than streets. The main barrier is lack of security in the passage to and from the projects. The results of this research can contribute to the improved of these and other similar projects.

Facilitadores y barreras para la implementación y participación en proyectos sociales que involucren actividades deportivas: el caso de los proyectos Barrio en la Escuela y Deporte Activo

This paper presents the main facilitators and barriers for the implementation of two social projects and for the participation of children in them. The research was qualitative and data were collected through semi-structured interviews with children and their parents/guardians; professionals and volunteers of the projects. Some factors are sometimes facilitators or barriers to implementation: the presence or absence of qualified professionals and of support for their work, quantity and/or quality of partnerships; level of consistency in the work of the partners, quantity and quality of space and equipment available; level of involvement of the community and/or parents. The main facilitators for participation are: access to sport activities, socialization opportunities, and perception of the projects as saver than streets. The main barrier is lack of security in the passage to and from the projects. The results of this research can contribute to the improved of these and other similar projects.