Guilherme Vilar

SITES DE REDES SOCIAIS CORPORATIVAS: ENTRE O PESSOAL E O PROFISSIONAL

The new virtual social networking platforms (social network sites - SNS) provide new social practices inside (corporate) and outside (open) work. Since 2007 more than 1/3 of the largest U.S. organizations were already implementing actions in Web 2.0, including social networking business. This paper presents a qualitative exploratory study with two instrumental case studies, aiming to identify convergences and divergences between open and corporate social networks. At IBM, in addition to reviewing a published case, interviews were conducted with employees who designed the company’s SNS. At CESAR, an innovation institute, beyond documentary and observational research made, semi structured interviews were conducted with five people involved in the development and institutionalization of the SNS tool. The interviews were processed with content analysis. It was clear that these companies are beginning to realize that the corporate SNS are a bridge to the reality of open SNS. It was noticed that executives are also users of the SNS, which decreases the number of organizational levels and breaks barriers. As a tool for the creation and sharing of personal and professional information, a corporate SNS enables the storage and retrieval of information quickly and context-sensitively, but always taking into account the profile set by the user, such as in open networks. These convergences show that people want to be closer to their friends, and the SNS are a way to strengthen ties without breaking the limits that users want to establish with respect to the information that is being shared. Even if people come to use these SNS as a form of career climbing or a way to get support to approve their projects, a corporate SNS tends to be a tool as common as open ones.

Mídia e violência: um olhar sobre o Brasil

The present paper discusses the sensationalization of violence by the media as a means to increase audience ratings, citing Brazilian cases, as well as the possible roles of the media in promoting or curtailing violence. The theme of violence permeates the patterning of and the various dimensions of society, with emphasis on the media. The debate surrounding this issue assumes that the means of communication, as producers of meaning, can contribute to transform behaviors and social habits based on an approach that values equality, citizenship, freedom, and the safety of individuals. By restricting the importance and emphasis on violence as a topic, the discourse of the media may contribute towards making cultures more egalitarian in their efforts to reduce violence rates.

Evaluating the Use of Gamification in m - Health Lifestyle-related Applications

The concept of applications (apps) as medical devices emerges as an important one in the field of mobile health (m-health). Within this field, apps have been used as tools that can drastically change the quality of healthcare on a global scale, as well as radically alter the reach of medical investigation. The use of gamification techniques to inspire the experience of app users has also stimulated the field of m-health, using the mechanics of games to improve the thought processes of app users. The article evaluates four m-health apps from the standpoint of the gamification of their functionalities. To this end, we have adopted the analytical framework of Werback and Hunter and used a six-step system. Our results empirically confirm some of the evidence found in the current literature; that is, the majority of apps that use gamification elements aim to achieve publicity as a secondary objective.

Our SIHE: e-Collaboration in Academic Management

New interfaces brought facility of access to communication by the increase of storage capacity of news and by the processing speed of information in real time. In this sense, the present paper reports a mobile platform for the monitoring of structural problems in academic institutions, which at the same time works as a technological resource to support teachers. From theory to practice, we demonstrate this prototype developed for a state institution of higher education, from here after addressed as SIHE. Was used a qualitative study design of a descriptive, empirical nature, supported by the Development Methodology of a Prototype. This study took place between February 2014 and February 2015.

LODPRO: learning objects development process

BackgroundResearch concerning to the use of technology in education has received increasing attention from scholars in recent years. This attention has resulted in new educational materials demanding creative ways to plan, develop, distribute, and evaluate them.MethodsThis paper integrates software innovation and management approaches, resulting in an innovative, efficient methodology for the development of learning objects (LOs). The process proposed in this research paper was applied in a case study in which two health-related LOs were developed.ResultsThe process proposed in this study is called Learning Objects Development Process - LODPRO. This work contributes to both theory and practice in the development of LOs, a field in which innovative techniques such as Design Thinking and the Business Model Canvas are fundamental.ConclusionsBased on these results, we conclude that the present study offers a significant contribution to both theory and practice in this field. If used as a method to develop LOs that focus innovation, the techniques of Design Thinking and Business Model Canvas become fundamental parts of the process.

Além do modelo 3C em plataformas de colaboração: o caso da montadora local motors

Alem do modelo 3C em plataformas de colaboracao: o caso da montadora Local Motors Enquanto da web surgiu a sociedade da informacao, da web 2.0, com suas aplicacoes online, plataformas e midias, vem surgindo a sociedade da colaboracao, que tem como diferenciais interatividade e participacao. Na decada de 1990, o modelo 3C conceituou colaboracao como sendo formada pelas dimensoes comunicacao, coordenacao e cooperacao. Entretanto, ao se utilizar esse modelo para guiar o desenvolvimento de plataformas colaborativas atuais, tao sociais e interativas, surgiu o seguinte questionamento: ao se analisar o intuito das funcionalidades disponibilizadas pelas plataformas colaborativas atuais e possivel visualizar algo alem do modelo 3C? Neste novo contexto socio-historico, a interatividade informatica criou uma nova modalidade comunicacional onde a mensagem e modificavel, na medida em que responde as solicitacoes daquele que a consulta, explora e manipula; o emissor constroi uma rede (e nao um caminho unico) de territorios a explorar; e o receptor manipula a mensagem como coautor, verdadeiro conceptor, reforcando o sentido de participacao, intervencao, bidirecionalidade e multiplicidade de conexoes. Em termos metodologicos, a pesquisa teve uma abordagem qualitativa, de carater exploratorio-descritivo, a partir da analise das ferramentas disponiveis na plataforma de co-criacao da Local Motors, que foi o caso estudado. Utilizando um metodo semelhante ao Delphi, a intencao de cada funcionalidade foi analisada por seis especialistas, num processo de selecao e classificacao que ocorreu em quatro etapas: com um perfil publico na plataforma foram identificadas as funcionalidades disponiveis; depois, de forma independente, houve a classificacao das funcionalidades extraidas; em seguida, onde houve divergencia foram buscados consensos; e, por fim, a lista final foi construida. Com a ajuda de casos de uso foram identificadas 11 funcionalidades. Como funcionalidades com a intencao de Coordenacao foram identificadas as funcionalidades visualizar, criar e seguir. Com a intencao de Cooperacao a funcionalidade denunciar. Com a intencao de Comunicacao as funcionalidades votar e adicionar topicos de discussao. Com a intencao de aumentar a Interatividade as funcionalidades de comentar, responder, compartilhar nas redes sociais, contribuir e participar de um desafio. Pode-se concluir que, no presente caso, ao se analisar o intuito das funcionalidades disponibilizadas pelas plataformas colaborativas atuais e possivel visualizar algo alem do modelo 3C, a interatividade. No contexto do estudo de caso analisado, nao parece ser possivel descrever as acoes realizadas dentro de ambientes colaborativos no contexto da web 2.0 sem este importante elemento.

Ensino guiado por estudo dirigido: uma experiência no contexto da Engenharia de Software

A qualidade do ensino e a compreensao de conteudos e temas da engenharia de software tem impacto direto na melhoria do processo de desenvolvimento de software, podendo apoiar a busca por solucoes de problemas e deficiencias da industria de software. Esta pesquisa apresenta o relato de experiencia de ensino da disciplina de engenharia de software em um contexto no qual os alunos ja possuem experiencia pratica e profissional sobre os temas abordados. Desta forma, uma tecnica de ensino guiada por estudos dirigidos utilizou a analise de estudos de caso, experimentos, pesquisas de campo e relatos de experiencias publicadas em congressos e revistas da area, para discutir o conteudo teorico da disciplina atraves do contexto das pesquisas cientificas, permitindo aos alunos comparar os resultados obtidos pelos estudos, com o que e vivenciado diariamente no seu ambiente profissional. 1.

E-Learning of Genetic Counseling and Basic Genetics for Psychologists in Brazil

This study describes the development of a learning process of genetic counseling and basic genetics using an e-learning model and its application to a group of psychologists in the state of Parana in southern Brazil. The aim was to analyze the impact on the increase of knowledge in the presented subjects and the possibility of applying this project on a larger scale. The results of two observations were compared. The observations consisted of scores on the same exams, applied before and after taking the course. Results indicated that the remote education process is indeed a viable alternative for genetic counseling education and is validated for application in large scale together with Centers for Family Health Care Assistance of the Brazilian Ministry of Health Care.

Developing a social network of support to health care: the experience of GenNet

Based on the context in which social networks and collaborative systems are involved, this paper presents the process of conception, projection and implementation of a collaborative social network with the goal to promote actions related to social inclusion of people with genetic disorders with physical disabilities. Using an experimental and descriptive approach the creation and development of GenNet is described and reflections are made over the particularities of this process in the healthcare environment.