James M. Stearns

The ethics of lottery advertising: Issues and evidence

After a discussion of the evolution and criticisms of state run lotteries, this article examines the ethics of lottery advertising. A discussion of the appeals used by lottery advertisers is followed by evidence concerning the impact of expected value information on lottery purchase intentions. Findings point toward less emphasis on the lottery as a solution to financial and job problems and more emphasis on information about the actual value of a lottery bet. Using accepted standards from the marketing literature, lottery advertising is found to be deceptive.

Change and Growth: Advances in the Use of Cases in Marketing

The story goes like this. As a young woman her father told her there were three secrets to success in life: 1) find something you like, 2) stick with it and 3) get better at it. She became a successful entrepreneur on her fourth try and in so doing became an inspiration to all.

Integrating ethics into the public administration curriculum: A three-step process

This article provides a three-step process for analyzing public policy dilemmas with ethical implications. A framework is proposed that builds on existing ethics theories and attempts to provide a relevant, usable approach for decisionmaking. A review of current thought in ethics indicates a concern for two areas: (a) responsibilities to relevant constituencies; and (b) adherence to moral obligations. The framework presented herein directly addresses both of these areas of concern. The authors have found this approach to be useful for classroom applications. This process is simple to explain, understand, and apply to a range of administrative situations. Students find the framework a memorable tool, useful in structuring deliberations with ethical implications. Sample applications of the framework provide examples for educators interested in integrating ethics into their advanced undergraduate and graduate courses.

Learning Hierarchies and the Marketing Curriculum: A Proposal for a Second Course in Marketing

This article proposes changes in the content and sequencing of the marketing curriculum, based on research findings in educational psychology. The marketing curriculum would benefit from a redesign based on the structures found in learning hierarchies. The authors propose a second course in marketing that bridges the gap in most marketing curricula between basic knowledge acquisition (marketing principles) and complex problem solving (upper-level and strategy courses). The proposed course provides a more ordered and logical learning sequence for marketing students that is based on a validated learning theory.

The Ethics and Efficacy of Selling National Citizenship

The inevitable global marketplace creates a need for freer movement of labor. The question is not whether this movement will occur but how it will be implemented. This paper discusses the idea of selling citizenship rights as an alternative approach for allocating immigration and permanent residency. First presented is the rationale for using the market approach to selling citizenship. Next the political, country image, economic, and ethical implementation issues of the proposal are discussed. And last, selling citizenship is discussed in terms of ethical theory and frameworks.

Contexts for Communication: Teaching Expertise Through Case-Based In-Basket Exercises

Abstract Stakeholders from both business and academe are challenging educators to integrate meaningful writing into the business curriculum. In this article, the authors describe the use of case-based in-basket exercises (CIBEs) as a particularly effective way to elicit such writing. CIBEs require students not only to master course concepts but also to learn how to communicate what they know to a variety of professional audiences beyond the classroom. CIBEs require students to combine specialized functional area knowledge with analysis of communication contexts; thus they lead students to expertise, or the ability to adapt disciplinary content to varied audiences and purposes.

The Ethics of Refund Anticipation Loan Consumer Information: An Exploratory Study

No abstract available.

The effects of obesity, gender and specialty on perceptions of physicians’ social influence

This research examines the effects of obesity, gender, and specialty on the social influence of physicians. Recent research in other areas of social science indicates that the effects of gender are declining, but the effects of the obesity physical appearance dimension linger. For physicians, just the opposite seems to be the case. More significant gender effects than obesity effects were found. Some specialties also interact with gender and obesity. Moreover, the research describes an innovative use of morphing to manipulate and isolate the obesity stimulus.

Beyond Prestige Pricing: Coverage of Counter-Intuitive Demand in Marketing Education

This article offers suggestions to expand the coverage of pricing in marketing education and marketing texts. Using the Marketing Education Review article by Kumcu and McClure (2003) as a starting point, the authors: 1) describe other counter-intuitive price/quantity situations including whether anomalies are demand curve shifts or positively sloped demand curves; 2) provide examples of products exhibiting these characteristics; 3) identify implications for marketing strategy and tactics; and 4) make suggestions for how price anomalies should be covered and distinguished in marketing textbooks.

Integrating Analytic Methods into Marketing Research Education: Statistical Control Charts as an Example

In the last 50 years, methods of analysis for both static populations (enumerative methods) and dynamic populations (analytic methods) have emerged from the field of statistics. Marketing educators, however, have been slow to adopt analytic methods including statistical control charts. This paper presents how newer, realtime, on-line marketing data can, in specific situations, be more appropriately analyzed using statistical control charts. Implications for integrating these and other analytic methods into marketing research education are offered.