Jéferson Réus da Silva Schulz

MARKETING DE RELACIONAMENTO E EMPREENDIMENTOS DE ECONOMIA SOLIDÁRIA COM FOCO NO CLIENTE

The idea of solidarity economy aims to strengthen solidarity enterprises with a view to reproduction of social ties. Thus, the aim of this study is to discuss, based on marketing theory, the profile and preferences of customers who are present at the 10th Fair Latin American Solidarity Economy and 21st International Fair of Cooperatives, held in Santa Maria-RS in 2014. The study method consists of a field survey that was made through the application of 140 forms in visiting the Fair public on 18th, 19th and 20th July 2014. The results show that the predominant public were women. The data indicate that the public is willing to spend at the Fair to R

O perfil empreendedor dos lojistas do Shopping Independência de Santa Maria-RS na gestão de seus empreendimentos

50.00 and that prioritize the quality of products upon purchase. Visitors prefer to acquire, to have as a souvenir of Santa Maria-RS, t-shirts and decorative objects, highlighting the Basilica da Medianeira and the Maria Fumaca as the sights they would like to have as a souvenir of the city. The idea of the solidarity in social economy enterprises appear on the social perspective carried out by marketing, which seeks that the relationship with customers to give favorably for both parties.

Empreendimentos de economia solidária sob enfoque dos 4 P’s do composto de marketing

The individual microentrepreneur is self employed and legalized as a small businessman. It is perceived that this is a fast growing business category in Brazil as new autonomous business opportunities raise in the country. The aim of this article is to analyze and describe the enterprise profile of microentrepreneur individuals at Independencia Shopping Centre in Santa Maria-RS-Brazil, also addressing variables that may characterize the ways in which microentrepreneur run their enterprises. The methodology utilized in this research was based on primary data gathered by means of questionnaire assessment applied to store owners from the 4th to 9th November 2013. Results indicate that there was an income reduction due to an increase in costs after MEI. The data reveals that the majority of microentrepreneurs use the booklet method for financial control whereas others do not apply any control at all. It was concluded that a very few of the microentrepreneurs need financing and those who do need financial support find difficulties to actually get it. It turns out that products commercialized in the Shopping Centre come from different countries or cities, where prices are generally smaller and microentrepreneurs may ultimately resell them for higher prices.

Análise comparativa do desenvolvimento do PNAE entre as escolas estaduais e municipais de Santa Maria (RS) à luz dos elementos potenciais da Segurança Alimentar e Nutricional (SAN)

The idea of fair, ethical and fair trade is related to a process of trade-oriented appreciation and recognition of the work and the expectations of producers and consumers. Practices that aim to encourage local economy, either within the production or consumption, require well-structured and elaborate marketing strategies. The objective of this paper is to discuss the potential of marketing as a way to promote and strengthen the solidarity economy enterprises through the 4 Ps of marketing mix. The survey was conducted during the 21th and 10th FEICOOP Fair Latin American Solidarity Economy, characterized as a field survey. This study presents a sample of 140 forms applied in the public Monday during the 18th, 19th and 20th of July 2014 The results indicate that the public believes that the internet is the best place for dissemination of products, very good considering the idea of a website for dissemination. We conclude that the solidarity economy enterprises producer is primarily responsible for conducting the four elements that make up the marketing mix.