Katiuscia Schiemer Vargas

TOMADA DE DECISÃO EM MARKETING: UM ESTUDO DOS CRITÉRIOS DE ESCOLHA DOS CANAIS DE DIVULGAÇÃO

O presente estudo se propos a investigar os fatores que influenciam a tomada de decisao dos canais de divulgacao das empresas do setor de moveis planejados de Santa Maria - RS. Para a coleta dos dados da pesquisa, caracterizada como exploratoria, qualitativa e um estudo de casos multiplos, realizaram-se entrevistas com gestores e proprietarios. Quanto aos resultados, percebeu-se, de modo geral, que as empresas tomam as decisoes quanto ao canal de divulgacao sem a definicao de criterios que possam embasar a escolha, o que pode representar uma lacuna entre conhecimento e tecnica.

Estilos de aprendizagem e níveis de comprometimento organizacional: uma abordagem com residentes multiprofissionais da saúde

The paper discusses the relationship between learning styles (EA) and the levels of the organizational commitment (OC) of the multidisciplinary health for a Multidisciplinary Residency Program in Health from a Federal Institution of Higher Education. It is characterized as a case study quantitative descriptive. To collect data we used the Inventory of Kolb EA (1976) and the Scale of CO Meyer, Allen and Smith (1993), validated in Brazil by Medeiros and Enders (1998). As a result, we have: (i) regarding the EA, the EA divergent prevailed, however, were found among the all respondents EA defined by Kolb (1976), (​​ii) with respect to CO, there is so predominantly affective commitment to the Residency Program and, opposite, there is a minor compromise in the level instrumental and affiliated; regarding the relationship between EA and CO level, there is a correlation between EA and diverging assimilator with levels 3 and 4, CO, however the EA accommodative and convergent bear no relation to the CO levels.

ESTUDO DO PROCESSO DE INTERNACIONALIZAÇÃO DE UMA EMPRESA BRASILEIRA DO SETOR DE MÁQUINAS E IMPLEMENTOS AGRÍCOLAS

The agribusiness industry and agricultural machinery as well as the internationalization of companies are subjects of growing interest. Thus, a case study of a company in the sector of machinery and implements allowed the analysis of the movements of internationalization under the aspects of strategy, entry mode and challenges of internationalization. The study of the theories and the case study allowed a visualization of their application in practice. The literature review explored the themes internationalization, internationalization strategies, entry modes and challenges of internationalization. The data, qualitative and descriptive, were obtained from semi-structured interviews with the export manager and supplemented by secondary data published on the company’s website. The content analyzes of the data showed that the company is in a primary level of internationalization. However, it also presents strategic orientation toward an internationalization process. The development of this paper can serve as a discussion for further development of internationalization theories and also as a reference in the agribusiness industry to understand this process.