Leonardo Pinheiro Deboçã

Relacionamentos interorganizacionais em empresas de pequeno porte e sua inserção em cadeias de suprimentos

This research sought to contribute to the understanding of how to configure the horizontal and vertical Small and Medium Enterprises (SMEs) relationships and which are the consequences for these firms in their insertion in supply chains. To this end, furniture companies data located in industrial district were used. This was a qualitative and quantitative research, developed through a comparative study of furniture companies located at Mirassol (Sao Paulo) and Uba (Minas Gerais) poles. Data were collected through semi-structured interviews with support entities and businesses. The survey revealed the difficulty of these firms in developing collaborative relationships, what mean a barrier to integration of the supply chain. Besides the low inclination to closer relationships, the research revealed absence of strategies defined as suppliers and customers, showing inclination to transactional practices. The SMEs market behavior and characteristics of governance practices create difficulties for the inclusion of these companies into supply chains as suppliers, thus leaving the positioning as final goods producers, as competitors of larger companies.

Tipologias e potencialidades turísticas para um município: um estudo de caso no estado do paraná

This paper diagnosed the potentialities of tourism development in Pitanga district, Parana, Brazil, in counter of the district characteristics and diverses tourism categories placed in literature. It was realized by qualitative search, as a study of case. The characteristics of tourism interest indentified in the district was verified in relation to the various types of tourism. In despite of the infrastructure shows the necessity of investments to development of the tourism activities, it was observed various currents attractives, the mean tourism tendencies in the Pitanga district are the ecologic tourism, adventure tourism, rural tourism, cultural tourism and scientific tourism. Pitanga have a good tourism potential, however its depends of a planning in sense to a sustainable development.

QUESTÕES ESTRATÉGICAS DE PLANEJAMENTO, NEGOCIAÇÃO E MARKETING NA INDÚSTRIA TEXTIL: UM ESTUDO DE CASO

The present paper approach questions related to planning, negotiation and marketing strategies carried by a textile industry enterprise. The search was based in a study of case, by semi-structured interviews and institutional document analyses. The theoric base utilized in the search was applied in sense to embased the comprehension of studied phenomenon. The enterprise play with quality product, low prices, and the major problem was in turnover capital. In the realization of a detailed organizational analyses, costumers direct search and inventore of new tatics of atuation, was perceived the occurrence of a market sense improve, leading the enterprise to new market perspectives. By this way, the study show that the organization should implant a conjoint of enterprise policies by intense and interactive way considering yours possibilities and limitations about consumers/costumers as in your market.