Luiz Rodrigo Cunha Moura

Metodologia para implantação de um projeto de registro colaborativo

O registro colaborativo entre os funcionarios das organizacoes e um importante processo no âmbito da gestao do conhecimento. E a partir do trabalho colaborativo que os funcionarios tem condicoes de apresentar melhores resultados em suas tarefas, bem como auxiliar no compartilhamento do conhecimento e no processo de aprendizado dos outros funcionarios da empresa e, por conseguinte, gerando o registro colaborativo de informacoes e conhecimento. O objetivo desse trabalho e o de apresentar uma metodologia para a implantacao de projetos de registro colaborativo. Assim, sao apresentadas as diversas etapas ou fases necessarias para a correta implementacao de atividades de registro colaborativo entre os funcionarios da organizacao. Optou-se por uma pesquisa bibliografica, na qual foram pesquisados termos “registro colaborativo”, “metodologias de registro colaborativo”, alem de “trabalho colaborativo”. Os artigos foram analisados no âmbito da gestao do conhecimento e tambem considerando o objetivo desse trabalho. O resultado final e uma serie de etapas e passos para a implantacao de um sistema de registro colaborativo nas organizacoes capaz de apresentar resultados adequados quanto a esse objetivo. Ha de se considerar ainda que a metodologia apresentada pode ser utilizada por qualquer organizacao.

PROPOLIS PROJECT: DEVELOPMENT OF A SOCIAL BUSINESS MODEL PROPOSAL

The studies purpose is to propose a social business model that fits Propolis Project, which is intended to promote the social inclusion of community agents where it will be inserted. The data were collected through interviews. Propolis Project can guarantee the social inclusion of its agents through the investments’ return to shareholders, profits reinvestments in the project itself, people insertion into the labor market and environment preservation. This study improves Social Business Models components studies, bringing to the academy a built model — Project Propolis – and it can serve as a base of research and replicated in practice.

Attributes considered by coffee consumers during their buying decision process: a study using factorial analysis

The aim of this study was to identify, categorize and evaluate the attributes considered by the consumers during their coffee buying decision. A descriptive and quantitative survey with 459 coffee consumers was conducted in Belo Horizonte, MG, Brazil. The results indicate that the attributes considered by the consumers can be grouped into five factors based on importance: (i) Product features - Organoleptic Characteristics, (ii) Brand and Tradition, (iii) Food safety, (iv) Availability and Product Offering, (v) Packaging. The theoretical contributions of this work are the identification of attributes considered by the consumers for buying coffee, the significance verification of these attributes, as well as the separation into factors, which allows a better understanding of the decision-making process of coffee consumers. The contributions of this research for management practices are related to the technical characteristics of the product, food safety, brand, label and packaging management, which are seen as very important factors. Moreover, distribution and trade marketing along the distribution channels are also aspects to be considered. These aspects must be worked out throughintegrated marketing communication. Finally, the research presents its limitations and several suggestions for future studies.

Beliefs, Attitudes, Subjective Rules and Perceived Control about Water Saving Behavior

Abstract Water scarcity in Brazil is a reality. Residences in various parts of the country have gone through water rationing through the past years. The Theory of Planned Behavior (TPB) is formed by beliefs, attitudes, subjective norms, perceived control and behavioral intentions in relation to a specific behavior. This theory seeks to identify individuals′ behavioral intentions and, consequently, predict peoples′ behavior. This study aimed to identify the beliefs and attitude components, social norms and perceived control in relation to the behavior of saving water. Twenty-six interviews were supported by a questionnaire related to TPB components. The obtained results indicated the attitudes in terms of saving water are related to economic advantages, in financial terms from cheaper water bills. In addition, there is an advantage to society in the future about the water availability for human use, as well as avoiding rationing and preserving a natural resource that is becoming scarce. Regarding to saving water problems, the need to change habits and the possibility of places and belongings getting dirtier over time has been described. The social norms are current present in the family figure, friends and neighbors mainly. In the case of perceived control, changes of habits, government campaigns and even the client - among other factors - were considered as factors that help or hinder individuals trying to save water.

O sentido do consumo para membros das gerações X, Y e Z (The meaning of consumption for members of generations X, Y and Z)

This work aims to identify the meaning ascribed to consumption, understood as the central axis of society, besides covering the roots and outcomes of this phenomenon. To this end, focus was placed on the generational groups X, Y and Z. The constructionist perspective and the interpretative paradigm adopted have allowed viewing the phenomenon as a result of processes arisen from actions by the individuals, that is, human enterprise. As a method of data collection, individual interviews were made with three subjects of each generation, besides the employment of projective techniques of word association, sentence completion and elaboration of drawings. As its main findings, the research highlights the role of status, issues related to personal satisfaction, as well as financial aspects, by legitimizing competition and crystallizing the terms dispute and ambition, also conceiving them as inevitable for social or individual progression, for which consumption shows itself as an effective tool. Understanding it as being an institution implies believing that, in contemporary times, its meaning has been reified. The analysis of this fact and discussion of its consequences includes the contributions for sustainability, which seeks for a possible denaturalization of the term to indicate there may be new positions towards the phenomenon. Keywords: Consumption.Generation.Sustainability.Constructionism.

IMPACTOS DA QUALIDADE PERCEBIDA SOBRE AS ATITUDES E INTENÇÕES COMPORTAMENTAIS EM UMA PEQUENA INSTITUIÇÃO DE ENSINO

The adoption of marketing strategies is important for the administrator of small schools as a tool for performance optimization. The objective of this work is to develop a scale for evaluating the overall quality perceived by students in relation to services provided by an educational institution for small and measure its impact on their attitudes and behavioral intentions. The results show that perceived by students to the services provided by the institution assessed quality is highly bound to attitudes and behavioral intentions, such as satisfaction, communication, word-of-mouth and school loyalty propensity of the students.