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Featured researches published by Márcia Zabdiele Moreira.


World Conference on Qualitative Research | 2018

Contributions and Limits to the Use of Softwares to Support Content Analysis

Clara Suzana Cardoso Braga; Diego de Queiroz Machado; Márcia Zabdiele Moreira; Rafael Fernandes de Mesquita; Fátima Regina Ney Matos

The use of software to support qualitative analysis has been growing since the 1980s when the first software began to be developed through collaborative research by researchers. There are still recurrent discussions about the contributions and limits of the use of these resources in qualitative analyzes. Considering this perspective, this work aims to analyze the contributions and limitations of the use of content analysis software, in order to support the researcher in his decision making when opting for the use of software resources. Several contributions are identified, such as the possibility of treatment and retrieval of a large volume of qualitative data, allowing a greater time of interpretative analysis to the researcher. As a more frequent limitation, we present the absence of contextual analysis of the units of study: words. Thus, the active role of the researcher remains indispensable in view of the fact that the software proposes a support for the mechanical activity of content analysis, but the creation of valid scientific knowledge requires the rationality of the researcher from the interpretation of the data against pertinent theorization.


Revista Gestão da Produção Operações e Sistemas | 2018

Contributions of the theory of constraints on management of production: application in a dairy industry

Débora Pinheiro Cacau Moura; Diego de Queiroz Machado; Márcia Zabdiele Moreira; Carlos Manta Pinto de Araújo

Este estudo objetiva investigar as principais contribuicoes da aplicacao da Teoria das Restricoes (TOC) para a gestao da producao em uma industria de laticinios de pequeno porte. Para isso, realizou-se um estudo de caso com abordagem qualitativa em uma industria cearense de laticinios por meio da coleta de dados em documentos da empresa e observacao direta no periodo de quatro meses. Com a aplicacao do instrumento dos cinco passos de otimizacao continua da TOC, foi possivel identificar e explorar a principal restricao do sistema produtivo, sugerindo-se, em seguida, uma mudanca no processo produtivo que permitiria nao so a eliminacao do recurso restritivo, mas tambem aumentaria a capacidade produtiva da linha de producao a qual a restricao se inseria.


REBRAE | 2017

Determinants of Japanese expatriation to Brazilian subsidiaries at the beginning of the 21st century

Márcia Zabdiele Moreira; Mário Henrique Ogasavara; Marilia Pinheiro Falcioni Pereira; Heber José de Moura

Expatriate staff members are important in the implementation of strategies for multinational corporations. This study investigates the determinant factors of assigning Japanese expatriates to manage their subsidiaries in Brazil at the beginning of the twenty-first century. Understanding the determinants of the international designation of people for managing foreign subsidiaries collaborates with debate and discussion on expatriation strategies, which are not well established in literature. The research utilized a quantitative study to which we applied a multiple regression analysis based on database of Japanese subsidiaries in Brazil. The results show that the main determinant factor of the international assignment is related to the subsidiary size. Moreover, it was identified that equity ownership, experience in the host country, and industry type did not impact the Japanese expatriation to Brazil.


Internext | 2014

FRAMEWORK DA ESTRATÉGIA DE EXPATRIAÇÃO NO ÂMBITO DO INDIVÍDUO, DA ORGANIZAÇÃO E DO AMBIENTE INTERNACIONAL

Márcia Zabdiele Moreira; Júlia Luz Norões; Mário Henrique Ogasavara

Expatriate managers play an important role in implementing the strategic objectives of multinational enterprises. The study aims at analyzing the strategy of expatriation in its three areas – expatriate, multinational company and international environment. It should be noted that these elements have been addressed separately in the literature. Multinational companies, in addition to verifying the conditions related to internal resources, also need to determine the key components that permeate the individual issues that will influence the determinants of personnel appointment of a foreign subsidiary. The institutional and cultural distance are external factors, however, they affect the level of the organization, and consequently, the individual. The contribution of the study consists of developing a framework and proposes a new view on the topic that includes the perspectives of the overall strategy proposed by Peng (2012), however, it highlights the role of people in the process of expatriation.


Revista de Administração da UEG (ISSN 2236-1197) | 2018

AS ESTRATÉGIAS DE CRIAÇÃO DE VALOR DAS ACADEMIAS DE FORTALEZA PARA INFLUENCIAREM A DECISÃO DE SEUS CLIENTES NA PARTICIPAÇÃO DE CAMPEONATOS DE JIU-JITSU

Mariana Pinheiro Jucá; Márcia Zabdiele Moreira; Daniel Barboza Guimarães; Luiz Carlos Murakami


Revista Gestão & Conexões | 2018

Marketing de Relacionamento na Indústria Farmacêutica Como Recurso para a Fidelização de Clientes

Cristina Da Silva Reis; Márcia Zabdiele Moreira; Luiz Carlos Murakami; Juliana Vieira Corrêa Carneiro


Revista GEPROS | 2018

Contribuições da teoria das restrições para a gestão da produção: aplicação em uma indústria de laticínios

Débora Pinheiro Cacau Moura; Diego de Queiroz Machado; Márcia Zabdiele Moreira; Carlos Manta Pinto de Araújo


Japan and the World Economy | 2018

Formal and informal institutions and the expatriation assignment: The case of Japanese subsidiaries in Latin America

Márcia Zabdiele Moreira; Mário Henrique Ogasavara


Gestão & Regionalidade | 2018

DISTÂNCIA CULTURAL E EXPATRIAÇÃO JAPONESA NA AMÉRICA LATINA

Márcia Zabdiele Moreira; Mário Henrique Ogasavara


Biotechnologie, Agronomie, Société et Environnement | 2018

Structural analysis of relationships between Motivation, Satisfaction and Creative Suggestions

Fabiana Pinto de Almeida Bizarria; Flávia Lorenne Sampaio Barbosa; Márcia Zabdiele Moreira; Alexandre Rabêlo Neto

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Mário Henrique Ogasavara

Escola Superior de Propaganda e Marketing

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Luiz Carlos Murakami

Federal University of Ceará

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