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Dive into the research topics where Mc tom Dieck is active.

Publication


Featured researches published by Mc tom Dieck.


Journal of Hospitality and Tourism Technology | 2016

Mapping requirements for the wearable smart glasses augmented reality museum application

Mc tom Dieck; Timothy Jung; D Han

Purpose Recent advancements in wearable computing offer opportunities for art galleries to provide a unique experience. However, to ensure successful implementation of this new technology in the visitor industry, it is essential to understand user requirements from a visitor’s point of view. Therefore, the aim of this paper is to investigate visitors’ requirements for the development of a wearable smart glasses augmented reality (AR) application in the museum and art gallery context. Design/methodology/approach Interviews with 28 art gallery visitors were conducted and an affinity diagram technique was used to analyze the interviews. Findings The findings reveal that wearable AR is in its infancy and that technical and design issues have to be overcome for a full adoption. It reveals that content requirement, functional requirement, comfort, experience and resistance are important when developing and implementing the wearable AR application in the museum and art gallery contexts. Originality/value Mapping user requirements in the wearable smart glasses AR context using an affinity diagram is a new approach and therefore contributes to the creation of knowledge in the tourism domain. Practically, the area of wearable technologies and AR within the tourism and visitor industry context is still relatively unexplored, and the present paper provides a first foundation for the implementation of wearable smart glasses AR applications in the museum and art gallery context.


Journal of Travel Research | 2017

Embodiment of Wearable Augmented Reality Technology in Tourism Experiences

Iis P. Tussyadiah; Timothy Jung; Mc tom Dieck

The increasing use of wearable devices for tourism purposes sets the stage for a critical discussion on technological mediation in tourism experiences. This article provides a theoretical reflection on the phenomenon of embodiment relation in technological mediation and then assesses the embodiment of wearable augmented reality technology in a tourism attraction. The findings suggest that technology embodiment is a multidimensional construct consisting of ownership, location, and agency. These support the concept of technology withdrawal, where technology disappears as it becomes part of human actions, and contest the interplay of subjectivity and intentionality between humans and technology in situated experiences such as tourism. It was also found that technology embodiment affects enjoyment and enhances experience with tourism attractions.


Journal of Heritage Tourism | 2018

User Experience Model for Augmented Reality Applications in Urban Heritage Tourism

D Han; Mc tom Dieck; Timothy Jung

ABSTRACT While Augmented Reality (AR) is increasingly being implemented across a number of industry sectors, an open issue remains over the emotional as well as experiential impacts of this new technology within urban cultural heritage tourism. Therefore, the purpose of this study is to create a tourist experience model for AR tourism applications in the context of urban heritage tourism. The data were collected through five focus groups with a total of 49 participants. A theoretical tourist experience model was generated using Hassenzahl’s [(2003). The thing and I: understanding the relationship between user and product. In M. A. Blythe, K. Overbeeke, A. F. Monk & P. C. Wright (Eds.), Funology (pp. 31–42). Dordrecht: Kluwer Academic Publishers] model of user experience. Hassenzahls (2003) model relies on the basic idea that product characteristics and features have an effect on the actual consequences. The data were analysed using thematic analysis in order to examine the alignment of themes according to previously identified themes from the literature as well as investigate new emergent themes from the focus groups. This study extends the theoretical aspect of the user experience model by Hassenzahl (2003) through empirical confirmation. The findings reveal that the user experience is formed by the correlation of product features and the perceptions and experiences of tourists. Due to the fact that successful implementation use cases of mobile AR applications is still limited, particularly within the tourism industry, the establishment of a comprehensive set of factors has been considered to be crucial for successful implementation.


Archive | 2014

A Theoretical Model of Augmented Reality Acceptance

Mc tom Dieck; D tom Dieck; Timothy Jung


Archive | 2017

Augmented Reality to enhance the Learning Experience in Cultural Heritage Tourism: An Experiential Learning Cycle Perspective

Natasha Moorhouse; Mc tom Dieck; Timothy Jung


Archive | 2016

Value of Augmented Reality to enhance the Visitor Experience: A Case study of Manchester Jewish Museum

Mc tom Dieck; Timothy Jung


Archive | 2014

Google Glass Creative Tourism Experience: A Case Study of Manchester Art Gallery

Mc tom Dieck; D Han; Timothy Jung


Archive | 2017

The Value of Augmented Reality from a Business Model Perspective

E Cranmer; Timothy Jung; Mc tom Dieck


Archive | 2016

Implementing Augmented Reality to Increase Tourist Attraction Sustainability

E Cranmer; Timothy Jung; Mc tom Dieck; Amanda Miller


Archive | 2015

The Moderating Effect of Long-term Orientation on Experience Economy in Augmented Reality Adoption

Timothy Jung; Mc tom Dieck; Hyunae Lee; Namho Chung

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Timothy Jung

Manchester Metropolitan University

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D Han

Manchester Metropolitan University

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E Cranmer

Manchester Metropolitan University

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Amanda Miller

Manchester Metropolitan University

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Natasha Moorhouse

Manchester Metropolitan University

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Paraskevi Fountoulaki

Manchester Metropolitan University

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Mincheol Kim

Jeju National University

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