Muhammad Rifki Shihab

Analysis of trust presence within e-commerce websites: A study of Indonesian e-commerce websites

The Internet has been widely applied in the process of buying and selling online, known as e-commerce. Lately, we are seeing substantial growth of e-commerce websites in Indonesia, namely e-marketplace, either in the form of Storefronts, e-Markets, or Virtual Communities. Unfortunately, conducting online transactions carries a negative perception, especially in terms of trust. This research was aimed to formulate a trust presence evaluation tool that is more inclusive of various perspectives in manner. We formulated such evaluation tool from 10 similar studies that were previously conducted. Furthermore, this research also strived to evaluate the portrayal of trust presence in Indonesian e-commerce websites. Through careful observation, we have evaluated trust presence in 100 of Indonesias top e-commerce websites. The results of this study are the formulation our trust presence evaluation tool, which consists of 9 categories, 29 parameters and 93 indicators. This research also shows site security as the trust presence category that requires the most improvement. Furthermore, Storefronts and E-Markets exhibit trust presence substantially better than that of Virtual Communities.

Moving towards PCI DSS 3.0 compliance: A case study of credit card data security audit in an online payment company

E-commerce industry in Indonesia has grown rapidly since 2012. This development is also in line with the number of transactions that uses credit cards. Unfortunately, this phenomenon is followed by credit card frauds as well. Therefore, there is an urge for a standard to be used as a main reference in protecting the security of information. Visa and MasterCard have issued an international standard to ensure the security of credit card data, namely, PCI DSS. It emphasizes the importance of protecting cardholder information in ones daily business processes. On December 2013, the latest version of this standard was released, and brought about difficulties, even to those organizations that are already compliant to previous versions of the same standard. The aim of this research is to be able to identify the changes brought about by the latest PCI DSS, namely, version 3.0. Furthermore, this research is intended to implement that very standard to measure an organizations compliance level. This research uses a case study approach in Indonesia largest company in online payment services. The results of this research are the summation of 182 new controls that are simplified for use by organizations that have complied with PCI DSS 2.0 and are preparing for PCI DSS 3.0. Additionally, we found that Company X, the object of our case study, is compliant towards 77.43% of PCI DSS 3.0 requirements. Payment card industry data security standard is considered at its earlier stages. We believe that this research is one of the first in observing the changes brought about by PCI DSS 3.0 as well as in implementing it to measure an organizations compliance level.

Corporate blog usage and its success factors: multiple case studies at consulting firms in Indonesia

This study was aimed to analyse the obtained value of the companys corporate blog and its supporting factors. We conducted qualitative research by doing deep interview to three consulting firms in Indonesia that are still actively using a corporate blog to analyse the firms practice in managing the corporate blog in terms of motivation of use, functionality, writing ideas and concepts, constraints, policies and their impact on the organisation. We found several key important innovation features in the blog usage, among of them are to show companys identity, to engage company with its clients and society, to educate its employees in order to be known by society, and to walk the talk for increasing client confidence of companys intellectuality. In addition, we also successfully mapped these practices to success factors for sustaining corporate blog.

Negative online reviews of popular products: understanding the effects of review proportion and quality on consumers’ attitude and intention to buy

This study investigated the effects of negative online reviews on consumers’ attitude and purchase intention, more specifically in relation to popular products. The investigation took into account the proportion of negative online reviews (low and high) and their quality (low and high), as well as comparing their impact in relation to popular and unpopular products. As a control variable, a website was purposely developed to suit eight different experimental treatments and their manipulations. This study involved 382 participants, who were exposed to the specially created website and asked to perform a specific task. Their responses were captured via questionnaires. The results showed that consumers’ positive attitude to popular products decreased as the proportion of negative online reviews increased. The quality of reviews was found to have a less significant influence on consumer responses. Furthermore, this research revealed that unpopular products were more affected by negative online reviews than popular ones.

Comparing the approaches of small, medium, and large organisations in achieving IT and business alignment

This research aims to identify whether small, medium and large organisations employ different approaches in achieving IT and business alignment. The strategic alignment maturity SAM model was utilised as the basis for evaluation. The respondents of this research were 107 different organisations representing small, medium and large businesses with diverse industry backgrounds ranging from those in creative industries to those in manufacturing, computing, and even telecommunication providers. Through six different ANOVA tests, this research has confirmed that organisations of different scales significantly differ in the way they approach alignment. Furthermore, this research looked deeper using multiple comparisons and analysed whether the three organisational scales employ the SAM model dimensions and their attributes differently. The results were akin, in almost all cases, small and medium sized organisations shared the same approaches towards attaining alignment with each other, and differed when compared to the approaches of large organisations.

The influence of knowledge management tools utilization towards knowledge management readiness

This research realizes the needs for organizations to increase its readiness towards the implementation of knowledge management. This study specifically analyzes factors related to knowledge management tools utilization within the organization as antecedents towards knowledge management implementation readiness. Data were gathered from 57 respondents whom were employees of a leading software development organization in Indonesia. The analysis was conducted by using Partial Least Square Structural Equation Modelling (PLS-SEM) technique. This study concludes that incident management tools positively influences the use of portals, as well as internal KM repository tools. The two concertedly, influenced KM readiness.

The effects of customization and permission on location-based advertising toward consumer behavioural intention

This study analyzes the effects of interactive advertising approach (customization, permission, intrusiveness) and sales promotion on Location-Based Advertising (LBA) toward consumer behavioural intention after receiving LBA. This study uses scenario-based online survey which manipulated the timing, location, message content, and the flow of communication through the process of customization and permission. The data was collected from 835 respondents and was analyzed by using PLS-SEM technique with SmartPLS 2.0. The findings of this study indicate that customization, permission, low level of intrusiveness and sales promotion on LBA have positive effects toward consumer behavioural intention through satisfaction and consumer perceived value.

Customer social experience as antecedents of social commerce: Insights from Kaskus

The rapid growth of Internet users becomes an opportunity for e-commerce company to develop its business. However, there are challenges which e-commerce company have to face. Indonesia, despite having a significant growth of its Internet users, only 27% of its Internet users who have already used online shopping. The participation of Indonesian society can be enforced by providing social interaction in e-commerce. This triggers the emergence of e-commerce business model in the form of social commerce, which emphasizes on its social interaction. The social interaction drives customers experience, so they are willing to participate in online purchasing activities. This study uses three forms of experience that can be perceived by its customers, namely social support, social presence, and flow. The analysis result of 308 respondents demonstrate that social commerce constructs have influence to customer experiences. Meanwhile, customer experiences have influence to social shopping and sharing intention.

Formulating e-business strategy for branchless banking: A case of a bank in Indonesia

PT XYZ launched branchless banking product named MNO in April 2015 to support Branchless Financial Service from Otoritas Jasa Keuangan. But until April 2016, the number of MNO customers still few and far from the targets set in the business plan. The main problem faced by PT XYZ is because they have not had experience in the field of branchless banking. In this research, e-business strategies for branchless banking product is prepared in order to compete with products from other banks. E-business strategy formulation is done using a Chen framework with data collection techniques consisting of interviews, observation, and document review. This research results in 16 e-business strategy for PT XYZ branchless banking product.

Factors affecting knowledge sharing and knowledge utilization behavior in an Indonesian airline company

In recent years, knowledge is considered to be a valued and important asset within an organization. However, knowledge sharing in many organizations is deemed a challenge and an obstacle to overcome. This research was prepared to explore the predecessors that influence knowledge sharing and knowledge utilization behavior. The underlying research model was developed using Social Cognitive Theory alongside with Information System Success Model. A total of 108 samples were obtained from the employees of a leading airline company in Indonesia, who use Knowledge Management System exhaustively. Data was analyzed using Partial Least Square Structural Equational Modeling, aided with SmartPLS 2.0 software. The results of this study denote that enjoyment in helping others, interpersonal trust, norm of reciprocity, top management support, and system quality, to be factors that influence knowledge sharing behavior. Finally, research results also indicate that knowledge contributing and collecting behaviors concertedly influence knowledge utilization.