Roni Zakaria

A business strategy formulation for commercializing university-created technology: A university spin-offs

There are some mechanism to commercialize the innovations that have been developed by academic scientists in universities, i.e. patenting, licensing, start-up creation, and university–industry partnerships. The start-up creations or university spin-offs (USOs) company is a very special start-up company that is founded by an academic inventor and the university with the aim to commercialize the technological innovation that created by the university. However, it is not always as smooth as expected. The market competitiveness of the USOs obviously has many challenges to be able to compete with the existing companies, analysis need to be done to get the right business step so the business strategy will be efficient. In this article, we discuss a real case study of a university spin-off that owned by Sebelas Maret University for Commercializing Battery Lithium. The aim of our research is twofold: first, to identify the gap in the literature of business strategy formulation between a conventional and USOs. Second, to propose a business strategy formulation for commercializing university-created technology, i.e. battery lithium as core business of a university spin-off as a case study. We conduct surveys, observation and FGD in order to collect the data and information to build the company objective and goals. The analytical tools to generate the solution of business strategy are SWOT analysis, IFE-EFE matrix, and QSPM model so the result will be the most attractive and suitable for the company. The result shows that the case study of USO company is classified on conservative continuous improvement phase so the suitable strategy for this company are product development and business strategy integration.There are some mechanism to commercialize the innovations that have been developed by academic scientists in universities, i.e. patenting, licensing, start-up creation, and university–industry partnerships. The start-up creations or university spin-offs (USOs) company is a very special start-up company that is founded by an academic inventor and the university with the aim to commercialize the technological innovation that created by the university. However, it is not always as smooth as expected. The market competitiveness of the USOs obviously has many challenges to be able to compete with the existing companies, analysis need to be done to get the right business step so the business strategy will be efficient. In this article, we discuss a real case study of a university spin-off that owned by Sebelas Maret University for Commercializing Battery Lithium. The aim of our research is twofold: first, to identify the gap in the literature of business strategy formulation between a conventional and USOs. Sec...

Technical feasibility for commercialization of lithium ion battery as a substitute dry battery for motorcycle

Dry battery on a motorcycle has a rapid rate of voltage drop, life time is not too long, and a long charging time. These are problems for users of dry battery for motorcycle. When the rate in the voltage decreases, the energy storage in the battery is reduced, then at the age of one to two years of battery will be dead and cannot be used, it makes the user should replace the battery. New technology development of a motorcycle battery is lithium ion battery. Lithium ion battery has a specification that has been tested and possible to replace dry battery. Characteristics of lithium ion battery can answer the question on the dry battery service life, the rate of decrease in voltage and charging time. This paper discusses about the technical feasibility for commercialization of lithium ion battery for motorcycle battery. Our proposed methodology of technical feasibility by using a goldsmith commercialization model of the technical feasibility and reconfirm the technical standard using the national standard of...

Evaluation and designing street lighting with solar cell: A case study

High operating costs, lux incompatible, and inefficient become a great problem in the street lighting of campus area that generated by fossil energy. In a case study at Sebelas Maret University, it is possible to shift the street lighting that generated from fossel to Solar Cell. This article aims to evaluate and design Street Lighting with Solar Cell. An evaluation framework was developed to evaluate the performance of current condition related to lux, distance, pole, and the amount of lamp power. We design the alternatives of Street Lighting by using DIALux application to fullfill the technical standard of Street Lighting. The specification of street lighting, the type of installation, and the material used were studied for designing new Street Lighting. A simulation-based analysis was used to determine the specifications of new design of street lighting. The results shows that the alternative of design street lighting that generated by Solar Cell can be used to substitute the existing one with better performance and reliability aspects.

Pre-test market models for acoustic panel

University as a research center has a responsibility to commercialize research products. Sebelas Maret University (UNS) is intensively developing featured products. Acoustic panel, called Eco-Absorber, has been developed to be the initial product by the inventor. Eco-absorber should be tested before entering the market to determine compliance with the customers need. Technology Innovation Center UNS conducts a market survey to determine consumer wants and needs, target market, and knowing consumers assessment of the acoustic panel product. Pre-test market is conducted by distributing questionnaires in two stages. We use the 4Ps marketing mix as a reference to formulating questionnaires. The first stage aims to identify and obtain variables that considered by respondents in choosing an acoustic panel. The second stage, respondents are asked to give an assessment to Eco-Absorber. Both stages can provide input on inventors to make product improvement and gives an overview about acoustic panels that required by customer. The objective research is to construct a pre-test market model and to prepare a survey about an acoustic panel product. The main discussion in this research is to develop variables into questionnaires and to prepare the stage before kickoff survey.

Pre-test market models for clinic management application

University as a research center has a responsibility to commercialize research products. Sebelas Maret University (UNS) is intensively developing featured products. A clinic management application has been developed to be the initial product by the inventor. The clinic management application is already developed in prototype form. The application should be tested before entering the market to determine compliance with the customers need. Technology Innovation Center UNS conducts a pre-test market survey to determine consumer wants and needs, target market, and knowing consumers assessment of the clinic management application. Pre-test market is conducted by distributing questionnaires in two stages. We use the 4P, 4S, and 4C marketing mix model as a reference to formulating questionnaires. The first stage aims to identify and obtain variables that considered by respondents in choosing an application to complete a job. The second stage, respondents are asked to give an assessment to the clinic management application. Both stages can provide input on inventors to make product improvement and gives an overview about application that required by customer to complete a job.

Design of digital hanging scales for oil palm plantation

Indonesia produces about 44% of worlds palm oil. This is supported by the palm plantation area owned by Indonesia reached 9.2 million hectares, or twice as large as Malaysian palm oil. With large oil palm area, controlling process will be difficult to do and causing the chance of weighing data manipulation which make a loss for stakeholders of oil palm plantations. To minimize the chances of weighing data manipulation, this research aims to generate design of digital scale according to the needs of stakeholders in the oil palm plantations. Based on consumer requirement, this research has generated several concepts are combined with morphological chart. By using weighted criteria, a design of digital scale has selected from several concepts. This study also complements the selected concept by the architecture design, which aims to describe the physical and functions of the components of the product and also the relationship between the components. The final design makes the digital scale capable to send weighing data and location using GSM module, which can minimize the possibility of weighing data manipulation.