Rosman Md Yusoff

Impact of innovation culture on human resources management practices

The organizations around the globe give top priority to innovation, as this leads them in becoming successful over long period of time. the development of innovative culture has now become essential for an organisation to hold its competitive position and sustainability. additionally, the culture with innovation aids in enhancing efficiency, as this brings wonderful breakthroughs in the traditional way of working. Innovative culture not only brings innovation and incremental changes in the way of thinking and doing business activities, but it greatly affects people’s behaviours. human resource practices and management are referred as a set of policies and programs, which is mainly planned to meet both organizational and personal goals. the given article is aimed to identify impact of innovation culture on hrm practices. an investigation of the extent to which hrm practices have changed from status-quo culture to innovative culture, has been done.

Emotional Intelligence Dimension on Self-Esteem of Employees Through the Personality Of Leader

This paper concept focuses more on an analytical discussion of employee’s self-esteem from the perspective of emotional intelligence through the personality of leaders in the workplace. This is one of the challenges the application of psychology in the organization currently based on human capital. This discussion encompasses the conceptual of self-esteem, emotional intelligence, and personality, purpose of study, the influence, challenges and outlook. In fact, human capital development should be along the physical and material development of the country that we do not deny the growing momentum ahead of the years. All employees in any organization as a human entity that should be a high capacity of human capital in terms of emotional intelligence to produce the output and quality workmanship and value in the steady integrity. Then, the leader in the workplace should have a strong emotional intelligence to be able to translate into a treatment and a dynamic personality in influencing a more positive work climate. The end of this paper will demonstrate the need for all leaders have emotional intelligence that is based on the strength of the affective and personality ideal as a catalytic force to help enhance employee self-esteem. It also would allow employees to be able to form effective human resources.

Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry

Purpose This study aims to investigate the influence of personal factors on the buying behavior of consumers with the intentions of sales promotion in the fashion industry. Precisely, it focuses on the marketing techniques and practices in sales promotion activities to influence the buying intentions of consumers in personal ways. Design/methodology/approach Based on a comprehensive literature review of personal factors, sales promotion and buying behavior, this study has applied a positivist approach to collect data in quantitative way through questionnaires-based survey. The study has analyzed the collected data using structural equation modeling through smart partial least square. Findings Personal factors and its sub-dimensions such as market maven, stability and open minded have demonstrated a positive relationship in the conceptual construct. In the same manner, sales promotion and its sub-dimensions like social factors and physical layout have also positive effects. Research limitations/implications This study is only limited to the fashion industry of Pakistan and future research may be conducted in other services and manufacturing industries. Future research may assess the role of moderating variables like gender. Practical implications This study clarifies the influence of personal characteristics on consumers buying behavior in sales promotion activities in the fashion industry to achieve business objectives. Originality/value By integrating personal factors and sales promotion literature, the main contribution of this paper is the analysis of personal characteristics and promotional practices in the fashion industry of Pakistan, during Eid-ul-Fitter holidays to enhance the consumers buying behavior. Precisely, this study has assessed the effect some unique characteristics of consumers like market maven, stable, open minded and agreeable on their buying behavior in sales promotion activities. This study has apprised marketing professionals to apply the conception of personal characteristics in sales promotion activities to boost up the buying behavior of consumers in enthusiastic way.

Migrant Workers in Malaysia: Does Gain Outweigh Pain?

The study is to identify the condition of migrant workers in Malaysia by looking at the case of workers from Bangladesh who migrates to Malaysia in search of employment. One of the primary reasons they want work abroad either temporarily or permanently is because Malaysia has offers a long term benefit for their skills and exposure to a different culture and practices. Their joyful experiences were often unnoticed as it goes hand in hand with the prejudices of their difficult working journey. Their agony of this minority of immigrant apparently caught more attention compared to the pleasure.