Sergio Salgado

Empathy, awareness of others, and action: How feeling empathy for one-among-others motivates helping the others

Feeling empathy for a member of the group may result in either favoring this individual at the expense of the group or helping the entire group. We explain these intriguing findings by proposing that the combined influence of feeling empathy for one individual and awareness of others enhances willingness to help both the individual and the others (taken as individuals). The results of three experiments showed that inducing empathy for one individual promotes favoring him or her at the expense of the group, whereas inducing empathy for one-among-others leads to helping these others individually, instead of as a group. Furthermore, the awareness of others mediated the proposed one-among-others effect.

“You should (not) do that”: An Evaluative Model of Normative Appeals (EMNA)

ABSTRACT Normative appeals refer to those messages that indicate that one should (or should not) engage in a certain action in a given situation. According to the psychosocial research, the decision to fulfill a normative appeal depends on both the extent to which it has captured our attention and the evaluation of what we may gain or lose by doing so. However, according to the Evaluative Model of Normative Appeals (EMNA), between these two processes we carry out an evaluation (normative appraisal) that strongly influences the decision that is ultimately made. Specifically, this normative appraisal, which is done in accordance with the dimensions of formality and protection, transforms the appeal into a particular normative representation (i.e., custom, coercive law, prescription, or legitimate law) that, in turn, influences the willingness toward compliance or violation. The results of three studies support these basic premises of EMNA.