Sofia Batista Ferraz

Produtos verdes: um estudo sobre atitude, intenção e comportamento de compra de universitários brasileiros

In order to learn more about consumer and the process of buying green products, it becomes necessary not only to identify the profile of environmentally responsible consumer, but also to develop and apply relevant metrics about your environmentally conscious behavior. This research aims to analyze the relationships and the possible gap between attitude and behavior intention to purchase green products among Brazilian university management area. The study is quantitative in nature and is descriptive of your goals. This is a field study using the technique of Structural Equation Modeling. The results confirmed the positive relationship between attitude and intention to buy green products, as well as the positive relationship between intention and behavior, although less expressive. The influence of availability, perceived price and quality between intention and purchase behavior was also confirmed. Despite differences in the influence of the constructs, was noted that the price realized is a predominant variable during the transition between intention and purchase behavior of green products. Expected to contribute to the generation of discussions about procurement of green products, stimulate the development of new research, and assist in developing marketing strategies based on the behavior of their consumers.

Se esse corpo fosse meu: uma análise da representação do corpo veiculada pela Revista Boa Forma

Ao considerar a importância do corpo no processo de subjetivacao e socializacao do sujeito e assumir que suas significacoes transcendem sua barreira orgânica, o objetivo deste artigo e analisar a representacao do corpo veiculada pela revista Boa Forma. Para tal, foi realizada a analise das edicoes 331 a 336 da revista, nos detendo na secao da Estrela da Capa. Constatouse que a representacao de corpo proposta pela revista e norteada pela moral da boa forma, evidenciando o corpo como objeto privilegiado de consumo da contemporaneidade que deve idolatrado e cuidado dia apos dia.

SER OU NÃO TER, EIS A QUESTÃO: UM ESTUDO SOBRE MATERIALISMO E ESTILO DE VIDA

O papel da cultura de consumo tem sido progressivamente questionado enquanto vetor de felicidade e bem-estar a sociedade. A ideia de refuto aos codigos mercadologicos impostos a comunidade e enfatizado em prol da adocao de valores de equilibrio interno e com o ambiente. Assim, mediante uma pesquisa quantitativa, de carater bibliografico e de campo, este estudo buscou avaliar o impacto do Materialismo na Simplicidade Voluntaria – um dos estilos de vida de Anticonsumo – e o papel moderador do Autocontrole e da Orientacao a Longo Prazo em estudantes universitarios do curso de Administracao. Os resultados da pesquisa apontaram correspondencia negativa entre Simplicidade Voluntaria e Materialismo, negando a estima exagerada a bens e posses e a supervalorizacao do consumo. Sugeriu-se, assim, que Simplicidade Voluntaria nao possui relacao significante com o Autocontrole ou com a Orientacao a Longo Prazo. A partir dos achados, e possivel definir um inicio para a expansao do entendimento sobre o individuo detentor de um (ou mais) novo perfil de consumo, que aborda o mundo e as relacoes que o permeiam diferentemente do perfil consumista considerado habitual. Espera-se que este trabalho estimule estudos futuros, permitindo analises mais complexas sobre o comportamento de Anticonsumo e ampliando o debate sobre o tema no Marketing. DOI: 10.5902/1983465912801

Qualidade de vida no trabalho: um estudo com mulheres na polícia militar

This study aims to investigate the Quality of Work Life (QWL) of women of the military police, based on the model of Walton (1973). The research is quantitative, descriptive and the data collection occurred through survey along the 81 women military police. . We used the multiple linear regression type for analysis of the data. The category best evaluated was Social Integration of the Organization and the lowest average presented was the Fair and Appropriate Compensation.

O sono da Bela Adormecida: uma análise simbólica e arquetípica

The present study’s objective is to analyze the creation, conceptualization, characterization, and functions of institutions from the following works of Sigmund Freud: Malaise in Civilization, Totem and Taboo and Group Psychology and Analysis of the Ego. Developed to regulate social life, the institutions – state, family, religion, work, media, and science – have assured a certain level of social balance from a consensus which makes possible the human common life – the basis for our civilization.Oliver Twist and the establishment of a Discourse on the Restoration of an increasing social problem: the ethnical, religious and cultural prejudice. The results show that Eisner’s work set up intertextual relations with that of Oliver Twist, providing a recontextualization of that work since it includes the voices silenced by Dickens, represented either by verbal or non-verbal language. It is worth mentioning that Fagin the Jew, as the result of a discourse practice of literary intervention, promotes a discursive change when it subverts the judgmental discourse into a parody devoted to restoration.Someone believe that before data and information clear and objective is reached by inference, to get inevitable conclusions. There may be objective information, whatever that may mean in journalism or outside. But it is easier to believe that they occur in physics, whose data would be observed by empirical evidence. The movements of the planets are observable. Ptolemy (85-165) revolutionized science to create a mathematical and geometry model to describe these movements. But this text will be shown that Copernicus (1473-1543), 1400 years later, imagined another model based on the same information and the same geometry. Therefore, starting from the same data and information are created two propositions with important differences. Both are acceptable because they worked well for practical purposes. All these information worth satisfactorily because of the theoretical conclusions. By themselves, they are just phrases. If so, good journalism is worth the conclusions, as in cosmology. Report is only a little more than nothing, because there is not inevitable conclusions.The knowledge of poets has been used, since Freud, as a source of materials for the clinical journey of psychoanalysis. In accordance with such tradition, the present work aims to investigate the role of humor in the process of mourning elaboration that show that the poet, when facing the inevitable disease and shortcoming death, made use of humor in trying to elaborate the unavoidable. Therefore, the frontiers between psychoanalysis and literature are briefly described, highlighting the general aspects of Bandeira´s poetry. We also analyse the figures of humor as well as the psychoanalytical elaborations concerning his relationship with the transitority, expressed in the state of mourning.This article analyses the felling of Friedrich Nietzsche, the opposition between “laugh” and “serious knowledge” respectable from the context historic from the Greek helade. The argument, in particular, we will approach it about laughter, it appoints around our researches, those who have been according or not of that body’s expression. In the case of Nietzsche, we could find a very enthusiastic person from the laughter, his theory about it will never let of having the unforgettable laughter of the greeks gods his particular mention.We explain and contextualize in this article some of the possible origins of fairy tales. Dissert also about its historical development and the elements common to all stories, and seek to analyze the figure of sleep in Sleeping Beauty, Charles Perrault version, in 1967, according to the concepts of symbols and archetypes. The choice of Sleeping Beauty came by a curious and almost childish interest: the possibility of discovering that through historical links and hidden meanings can we find what we captured when we were children. Better understand the construction and importance of fairy tales was a consequence resulting from the research process and contributed to the achievement of our analysis. Developing a critical view based on categories selected was crucial, because it was from that perspective we generate comparative relations between symbolic and archetypal concepts and elements contained in our crop.This paper deals with the Schooling Project set up to people serving sentences being followed up by the Alternative Sentences Execution Court of Fortaleza (VEPA) through an agreement between that Judiciary Unit and the Secretaria of Basic Education of the State of Ceara. For such, the Deprivation of Rights (PRDs) shall be defined as the psychosocial characteristic of beneficiaries of that intervention, followed by a discussion about the importance of Education of Young People and Adults in the social inclusion process. The difficult condition of employability and the con sumption of psychoactive substances by the beneficiaries will be the object of reflection which shall use both the experience of VEPA’s professionals and of members of the Human Rights League (NUCEPEC-UFC), pointing out the need for creative actions to be implemented sometimes through the very professionals from the Paulo Freire Education Center of Young People and Adults, venue of the Schooling Project, sometimes through the Social Network partners. After the six-year course into the Project, the Free Conference held in April 2009 shall be presented: “Alternative Sentencing – Building a National Policy of Public Safety with Citizenship”, which, aiming to collaborate with the formulation of public policies to be defined during the first National Conference of Public Safety has also made clear the critical and purposeful capacity of the PRD accomplishers. The need to create a partnership between VEPA and the agents of social policies with a focus on autonomy and mutual respect between these public agents is pointed out as an indispensable thing to achieve the social inclusion longed for while serving sentences.