Vitor Koki da Costa Nogami

Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism

This paper aims to analyze the attitude of soccer fans after the outcome of matches under the influence of a pitchman (celebrities and idols), involvement and fanaticism. The literature was supported by the concepts of happiness and attitude applied to sports, interacting with the literature on the influence of the pitchman (studies 1 and 2), involvement (study 3) and fanaticism (study 4). The data was collected in four rounds of the Brazilian soccer league, comprising 931 fans of the 16 best teams in the country. The data was analyzed using the GLM (General Linear Model). The findings indicate that the outcome of the match will have more influence on the attitude of fans than the endorsement of a pitchman, and that this influence is enhanced by the involvement and fanaticism of fans.

ATIVIDADE EMPREENDEDORA NOS PAÍSES DO BRIC: UMA ANÁLISE A PARTIR DOS RELATÓRIOS GEM NO PERÍODO DE 2000 A 2010

This paper discusses the importance of entrepreneurial activity and the relationship of this activity with economic growth. Therefore, the aim of the paper is to investigate and compare the characteristics of entrepreneurial activity among the BRIC (Brazil, Russia, India and China) countries, according to reports from the Global Entrepreneurship Monitor (GEM) in the years 2000 to 2010. The data used for this study are characterized as secondary data, reports concerning the GEM executives. The presentation and analysis of data occur at two different times. Initially, with a qualitative character, the entrepreneurial characteristics of each country are described according to the reports of GEM. Later, a quantitative analysis will aim to compare indicators TEA (Total Entrepreneurship Activity), GDP (Gross Domestic Product) and HDI (Human Development Index), in order to verify whether there is direct relationship between entrepreneurial activity and economic growth. The main conclusion of this research is that both a strong economy and a weak economy provide a scenario that contributes to high rates of entrepreneurship in the way it is measured by the GEM.