Zuraidah Sulaiman

Evaluating the effectiveness of digital storytelling with panoramic images to facilitate experience sharing

Technology advancement has now enabled experience sharing to happen in a digital storytelling environment that is facilitated through different delivery technologies such as panoramic images and virtual reality. However, panoramic images have not being fully explored and formally studied especially to assist experience sharing in digital storytelling setting. This research aims to study the effectiveness of an interactive digital storytelling to facilitate the sharing of experience. The interactive digital storytelling artifact was developed to convey the look and feel of Universiti Teknologi PETRONAS through the panoramic images. The effectiveness of digital storytelling through panoramic images was empirically tested based on the adapted Delone and McLean IS success model. The experiment was conducted on participants who have never visited the university. Six hypotheses were derived and experiment showed that there are correlations between user satisfaction of digital storytelling with panoramic images and users individual impact of the application to assist experience sharing among users. Hence, this research concludes a model on the production of an effective digital storytelling with panoramic images for specific experience sharing to bloom among users.

A Review of Theoretical Frameworks for Supply Chain Integration

In a world of fierce competition and business driven by speed to market, good quality and low costs, this environment requires firms to have a source of competitive advantage that is inimitable and non-substitutable. For a supply chain integration (SCI) strategy to achieve sustainable competitive advantage it must be non-substitutable, inimitable, path-dependent and developed over time. Also, an integrated supply chain framework is needed to tie the whole network together in order to reduce perennial supply chain challenges such as functional silos, poor transparency of knowledge and information and the inadequate formation of appropriate customer and supplier relationships. Therefore, this paper aims to evaluate the competitive impact of a SCI strategy on firm performance using the theory of Resource-based View (RBV) and relational view.

E-Service Quality, e-satisfaction and e-loyalty of online shoppers in business to consumer market, evidence form Malaysia

The growing usage of internet and online shopping in Malaysia presents a huge prospect in e-commerce market, specifically for B2C segment. As a result, electronic service quality (e-SQ), electronic satisfaction (e-Satisfaction) and electronic loyalty (e-Loyalty) become vital for online retailers to attract and retain online shoppers in this virtual environment. The association between e-SQ, e-Satisfaction and e-Loyalty should be continuously examined to cope with the advancement in information and communication technology, and the changing expectation of online shoppers. However, construct of e-SQ for online retailers in B2C market is still debatable. In this research, E-SERVQUAL was integrated with the other e-SQ scales to measure e-SQ of a prominent online retailer in Malaysia. Specifically, the e-SQ constructs are Efficiency, Privacy and Trust, Fulfilment, Responsiveness, Contact and Website Design. 390 sets of completed and usable questionnaires were gathered using online questionnaire and convenience sampling procedure. The result indicated that the five proposed dimensions of e-SQ constitute e-SQ of online retailer in B2C market. All the dimensions of e-SQ were found to have positive and significant effect on e-Satisfaction of online shoppers. Responsiveness of e-SQ had the strongest impact on e-satisfaction of online shoppers. The shoppers e-Satisfaction was positively and significantly affected their e-Loyalty towards continuous usage of online retailers website. Managerial and theoretical implications are discussed based on the results of the study.

Data analytics algorithm benchmark on distributed systems

Big Data Analytics have becoming more important in Industrial Revolution 4.0 (IR4.0). Data Analytics is a superset to Data Mining. Data mining consist of several popular methods. Rough Set or Rough Classification Modeling (RCM), Statistical analysis and Neural Network are among prevalent algorithms in Data Analytics. Satisfiable Integer Programming (SIP) algorithm in RCM consume lots of time to execute especially on a single node environment. SIP capability is to give better result in terms of reducts calculation accuracy on huge dataset. Distributed Inter Process Communication (DIPC) is an open source distributed operating system. Among its services are shared memory and semaphore. Combination of SIP algorithm and DIPC is proposed in order to expedite the computational times and processing speed. Standardized i386 machines were used to develop clusters of distributed operating system in this experiment. The result on computational times differences among different algorithms were recorded and compared.Big Data Analytics have becoming more important in Industrial Revolution 4.0 (IR4.0). Data Analytics is a superset to Data Mining. Data mining consist of several popular methods. Rough Set or Rough Classification Modeling (RCM), Statistical analysis and Neural Network are among prevalent algorithms in Data Analytics. Satisfiable Integer Programming (SIP) algorithm in RCM consume lots of time to execute especially on a single node environment. SIP capability is to give better result in terms of reducts calculation accuracy on huge dataset. Distributed Inter Process Communication (DIPC) is an open source distributed operating system. Among its services are shared memory and semaphore. Combination of SIP algorithm and DIPC is proposed in order to expedite the computational times and processing speed. Standardized i386 machines were used to develop clusters of distributed operating system in this experiment. The result on computational times differences among different algorithms were recorded and compared.

Technology Assessment Need: Review on Attractiveness and Competitiveness

Technology assessment is crucial in managing technology for the purpose of technology exploitation. With business environment continuously changing, firms have to address this issue critically as technology is considered one of the important elements to evaluate performance and gain competitive advantage. Missteps in deciding the best technology to be developed, employed or maintained would cost the firm overall value. To fulfil the need of finding the appropriate scale to assess suitable technology, this paper summarizes that technology assessment (TA) should cover two main aspects, namely technology attractiveness and competitiveness. These components are seen capable to link the scale suggested towards evaluation of financial and non-financial performance towards competitive advantage.

Understanding Supply Chain Management Practices for Small and Medium-Sized Enterprises

Small and medium enterprises (SMEs) are a major source of dynamism, innovation and flexibility for emerging and developing countries, as well as for the economies of the most industrialised nations. However, the survival and growth of SMEs can be difficult in the current competitive business environment and global marketplace. It can be a real challenge to deliver the right product and service at the most opportune time and at the lowest possible cost to the right customer. The challenge stresses the importance of managing cross-boundary relationships between business partners. For gaining a competitive advantage, supply chain management (SCM) is an effective tool to SMEs. Therefore, this paper aims to review the tenet of SCM, its benefits and practices to SMEs.

An analysis of the impact of total quality management on employee performance with mediating role of process innovation

TQM practices are important to provide customer satisfaction by improved product performance and sustained towards the organizational goal. The objective of this study was to analyse the relationship between TQM practices, process innovation and employee performance. In this study, six critical success factors of TQM have been identified namely customer focus, leadership, training, teamwork, communication, and top management. Based on thorough literature review, employee performances have been measured by two constructs which are job satisfaction and workplace environment. The study used methodology of quantitative approach. The questionnaires for this study were randomly distributed to 102 employees in the selected car manufacturer companies. The respondents were choosing from management team, supervisor, technician and others worker. Results of the study support the proposed hypotheses that there are significant relationship between TQM practices, process innovation and employee performance.

A review of supply chain collaboration practices for small and medium-sized manufacturers

For the decades, organizations have endeavored to look for external sources for opportunities to achieve efficient and responsive supply chain with their partners especially for small and medium manufacturers (SMM). In this scenario, supply chain collaboration (SCC) is an interaction between supply chain members with the purpose of utilizes the knowledge and resources of customers and suppliers, and integrates the flows of products and information in order to achieve a common goal and obtain mutual benefit. The essential SCC dimensions for SMMs comprised of information sharing, joint knowledge creation, joint decision making, goal congruence and incentive sharing. The successful implementation of SCC can give SMMs an edge over their competitors. This paper aims to introduce a review of SCC practices for SMM. Overall, the findings provide managerial insights for the SMM in SCC implementation owing to resource scarcity and the need to draw SCC in order to ensure a sustainable competitive advantage.

The impact of Enterprise Risk Management practices on Malaysian Public Higher Educational Institution performance: A literature review

Presently, all organizations are facing by various types of risk. The risk can be occurred anywhere and to anyone. Therefore, they need to manage risk properly to reduce cost and other consequences. Enterprise Risk Management (ERM) was introduced many years ago and currently implemented by many countries as well as organizations due to positive impact especially in their performances. In Malaysia, it was first implemented around ten years ago and the organizations are recommended to use it as a tool or basis to recover any potential risks. There are many factors drive to ERM adoption in organizations that gave big impact on their performances. A part of that, the aim of this paper is to construct a conceptual framework that describes the relationship between factors or drivers to ERM adoption and ERM impact on performance. This relationship will moderate by two other factors which are quality of Board of Directors (BOD) and quality of internal audit. The area of this paper will be focus on Malaysian Public Higher Educational Institution (IPTA) which is only five institutions will be selected as respondents. The selection of these institutions was made based on top five ranking university in Malaysia. The potential respondents among higher and middle level management were identified and they will answer a set of questionnaire and the data will be analyze using Statistical Package for Science Social (SPSS) and Structural Equation Modeling (SEM). The expected finding from this paper is there are positive significant relationship between both independent and dependent variables moderated by both parties which is BOD and internal audit.

Development of Supply Chain Management Practices and Competitive Advantages in Manufacturing Industries: A Review

Supply chain management (SCM) has become a critical challenge in the current economic globalization. An efficient SCM practices not only play a significant role in operational structures that produced and distributed products but is the keystone of competitive advantages. However, most of the manufacturing industries still unable to effectively utilize resources and implement appropriate strategies on SCM practices to improve organizations profitably growth, capacity and ability. Hence, this study purpose to identify the SCM practices and competitive advantages measure in manufacturing industries in order to determine the main adoption of SCM practices. Therefore, the study will focuses on six constructs of SCM practices that recommended from previous studies for measures the critical adoption: supplier partnership strategy, customer relationship, sharing the information, information quality, postponement and lean system. In addition, it is important to analyze the relationship between SCM practices and competitive advantages that may have influenced the organization performance. Subsequently, a conceptual model of the relationship between SCM practices and competitive advantages is developed.