Anatália Saraiva Martins Ramos

Satisfaction and continuous use intention of e-learning service in Brazilian public organizations

We examined two public organizations that offer e-learning service for your employees.A structural model of satisfaction and continuous use intention was tested.Performance and technology readiness high influence each other.Performance exceeds expectancy and results in high satisfaction. The aim of this paper is to investigate the constructs of Technology Readiness Index (TRI) and the Decomposed Expectancy Disconfirmation Theory (DEDT) as determinants of satisfaction and continuous use intention in e-learning services applied in public organizations. The research was conducted by online survey in a sample of 343 employees of two public organizations in Brazil who have had e-learning experience. The results showed that quality, quality disconfirmation, value and value disconfirmation positively impact on satisfaction, as well as disconfirmation usability, innovativeness and optimism. Likewise, satisfaction proved to be decisive for the purpose of continuous use intention. In addition, technological readiness and performance are strongly related. The main contribution of this study is the delivery of an assessment tool for performance oriented to training courses at distance and applied in public organizations.

Serviços bancários pela internet: um estudo de caso integrando a visão de competidores e clientes

The present paper aims to show the e-commerce in the segment of financial institution, in which will be analyzed the use of banking services on the Web, particularly the service of the personal banking of the Banco do Brasil, where will be studied comparatives aspects with its main competitors and customers perceptions. This work is substantiated not only in investigation of websites but also in exploratory research involving customers of a agency of the Banco do Brasil. Utilizing the findings of the research, the Banco do Brasil could be able to build a strategy toward the competitive advantage in order to improve its position because of both the identification of barriers that it has to overcome and suggestions of benefits.

Tecnologia da Informação: commodity ou ferramenta estratégica?

Since the sprouting of the informantion technology (IT) and its use for the companies the relation between cost and benefit did not stay clear. This is a question that has been studied and analyzed in depth in the academic and organizacional environments. The results of the studies point with respect to two opposing sides: first, one believes that IT does not pass of a tool without strategical value. On the order side, enterprises work with idea thar IT is strategic solution for many problems for all levels and businesses. Beyond this paradox, the challenge exists to justify the high investiments in technology, since the companies, ahead of the high competitiveness the enterprises could not focus in efforts no productives. The theoretical paper does not intend to answer the question, but to only describe the aspects that lead to such doubt. For such, it describes some concepts of IT, the IT business value, analysis of he investmensts in IT and IT as a commodity. At the final, are presented the limitations of this theoretical reflection and the expositons on the concepts and of its difficult practical applicability.

Os impactos das reclamações on-line na lealdade dos consumidores: um estudo experimental

In a constant changing environment characterized by highly informed consumers, the search for long-term relationships through customer loyalty is the goal of many companies. However, studies suggest this loyalty may be affected by negative comments available on the internet. Thus, the aim of this study is to examine if the complaints available in the online environment impact loyalty to a cell phone brand. The research method was experimental, considering the antecedents of loyalty found in the revised NCSB model (Norwegian Customer Satisfaction Barometer). The approach was quantitative, using methods including descriptive statistics, factor analysis, multiple linear regression and non-parametric Wilcoxon test to analyze the data. All five propositions were confirmed. The results showed that complaints available the web may negatively impact consumer perception as it concerns loyalty, as well as its antecedents. These substantiations represent a warning, so that companies can be more attentive to content available on the internet, especially any related to complaints.

Uso da internet no setor de hotelaria de Recife-PE

A Internet e uma tecnologia que revolucionou o mundo, criando novas formas de interacao entre pessoas, organizacoes e negocios. O setor hoteleiro e um segmento que muito tem se beneficiado dos servicos suportados pela Internet. O objetivo do estudo e identificar os diferentes fatores que influenciam ao uso da Internet sob tres dimensoes: individual, organizacional e ambiental. Um modelo conceitual foi postulado contendo nove variaveis independentes sobre duas variaveis dependentes, relativas ao padrao de uso da Internet. Os dados foram coletados junto a 52 hoteis localizados no litoral do Recife - PE. O resultado da analise inferencial dos dados mostrou um padrao diferenciado de uso da Internet nos hoteis de pequeno, medio e grande porte e como os fatores acima descritos podem ser mais bem explorados a fim de se atingir um eficiente padrao de uso, aumentando suas posicoes competitivas. Baseadas na analise e resultados obtidos do estudo, sao esbocadas algumas recomendacoes e implicacoes para futuras pesquisas.

USE OF VIRTUAL LEARNING ENVIRONMENTS: A THEORETICAL MODEL USING DECOMPOSED EXPECTANCY DISCONFIRMATION THEORY

The present study aims to investigate the determinants of satisfaction and the resulting continuance intention in the e-learning context. The constructs of decomposed expectancy disconfirmation theory (DEDT) are evaluated from the perspective of users of a virtual learning environment (VLE) in relation to expectations and perceived performance. An online survey collected responses from 197 students of a public management distance learning course. Structural equation modeling was operationalized by the method of partial least squares in Smart PLS software. The results showed that there is a relationship between quality, usability, value and value disconfirmation with satisfaction. Likewise, satisfaction proved to be decisive for continuance intention. However, there were no significant relationships between quality disconfirmation and usability disconfirmation with satisfaction. Based on the results, it is discussed the theoretical and practical implications of the structural model found by the research.

CONTINUED USAGE OF E-LEARNING: EXPECTATIONS AND PERFORMANCE

The present study aims to investigate the determinants of satisfaction and the resulting continuance intention use in e-learning context. The constructs of decomposed expectancy disconfirmation theory (DEDT) are evaluated from the perspective of users of a virtual learning environment (VLE) in relation to expectations and perceived performance. An online survey collected responses from 197 students of a public management course in distance mode. Structural equation modeling was operationalized by the method of partial least squares in Smart PLS software. The results showed that there is a relationship between quality, usability, value and value disconfirmation with satisfaction. Likewise, satisfaction proved to be decisive for the continuance intention use. However, there were no significant relationships between quality disconfirmation and usability disconfirmation with satisfaction. Based on the results, is discussed the theoretical and practical implications of the structural model found by the search.

INTENÇÃO E PADRÃO DE USO DO MOODLE POR ALUNOS DO EAD: UMA ABORDAGEM DA TEORIA UNIFICADA DE ACEITAÇÃO E USO DA TECNOLOGIA (UTAUT)

Utilizando o UTAUT, esta pesquisa tem por objetivo identificar as relacoes entre os construtos expectativa de desempenho, expectativa de esforco, influencia social e condicoes facilitadoras com a intencao de uso e o padrao de uso do sistema Moodle com estudantes de um curso superior de administracao publica de uma universidade federal. A tecnica utilizada para a analise dos dados foi a modelagem de equacoes estruturais (SEM), por meio do metodo dos minimos quadrados parciais por modelagem de caminhos. Foi comprovado que a intencao de uso e explicada pela expectativa de desempenho do usuario. Ja o padrao de uso e explicado pela intencao de uso e pelas condicoes facilitadoras. Os resultados encontrados revelam a importância de oferecer uma plataforma virtual de ensino intuitiva e facil de utilizar, bem como que ofereca um sistema de suporte online. Com a adocao do UTAUT com estudantes de ensino superior a distância, o modelo e aplicado em mais um ambiente de aceitacao e uso de tecnologia, ampliando os contextos em que o modelo pode ser aplicado com sucesso.

INTENÇÃO DE COMPRA ONLINE: APLICAÇÃO DE UM MODELO ADAPTADO DE ACEITAÇÃO DA TECNOLOGIA PARA O COMÉRCIO ELETRÔNICO

A presente pesquisa tem como objetivo compreender os fatores que influenciam a intencao de compra online dos consumidores, bem como identificar entre esses fatores os que influenciam os usuarios e os nao usuarios de comercio eletronico. Assim, trata-se de uma pesquisa aplicada, exploratoria e descritiva, que utilizou um levantamento de natureza quantitativa. A coleta dos dados foi feita atraves de um questionario aplicado em uma amostra de 194 alunos de pos-graduacao do Centro de Ciencias Sociais Aplicadas da UFRN e a analise desses dados foi feita por meio de estatisticas descritivas, analises fatoriais confirmatorias e analises de regressao linear simples e multipla. Os resultados das estatisticas descritivas revelaram que os pesquisados em geral e os usuarios de comercio eletronico possuem percepcoes de facilidade de uso, de utilidade e da influencia social positivas em relacao a compra online e tem a intencao de comprar pela Internet nos proximos seis meses. Ja os nao usuarios de comercio eletronico nao confiam na Internet para realizar transacoes comerciais, possuem percepcoes de risco e da influencia social negativas em relacao a compra online e nao possuem a intencao de comprar pela Internet nos proximos seis meses. Atraves das analises fatoriais confirmatorias, criaram-se seis fatores: intencao de comportamento, facilidade de uso percebida, utilidade percebida, risco percebido, confianca e influencia social. Por meio das analises de regressao multipla, observou-se que todos esses fatores influenciam a intencao de compra online dos pesquisados em geral, que somente a influencia social nao influencia a intencao de continuar comprando pela Internet dos usuarios de comercio eletronico, e que somente a confianca e a influencia social influenciam a intencao de realizar compra online dos nao usuarios de comercio eletronico. Atraves das analises de regressao simples, observouse que a confianca influencia as percepcoes de facilidade de uso, de utilidade e de risco dos pesquisados em geral e dos usuarios de comercio eletronico, e que a confianca nao influencia a percepcao de risco dos nao usuarios de comercio eletronico. Por fim, constatou-se tambem que a facilidade de uso percebida influencia a percepcao de utilidade dos tres grupos analisados. Diante desse cenario, concluiu-se que e de suma importância que as organizacoes que trabalham com vendas online conhecam os fatores que influenciam a intencao de compra dos consumidores, a fim de conquistarem mais espaco no seu mercado de atuacao

Comunicação científica em Administração Scientific communication in Administration

This work emphasizes the role of scholarly communication regarding scientific progress. Scholarly communication is seen as an element that aims to disseminate and consolidate studies for epistemic communities fostering future research. This work aims to diagnose the profile of scientific production in the field of Administration, focusing the 2000s. The methodology used was bibliometric study in the area. The area has experienced an exponential growth in quantity. The work also deals with studies of issues related to the quality and credibility of the products, seeking to provide an analytical overview of the national scenario. By analysis the need for greater involvement and commitment by researchers in order to produce research with more theoretical, methodological, innovative bases that should be original and relevant for scientific communication in the Brazilian Administration. The work also indicates some considerations considering the insertion of academic production management in the international arena. Keywords: Scholarly Communication. Academic production - Administration. Scientific journal.