María José Pérez Serrano

Decisión y transparencia en información y conocimiento. Estudio de caso de las empresas de comunicación cotizadas españolas

Introduction. Strategic management requires making decisions whose implicit risk can be reduced by making information and knowledge accessible. Thus, strategic management contributes to the transparency of companies. Based on this premise, the objective of this work is to analyse the contents aimed at shareholders and investors within the websites of five listed media companies operating in Spain -as an example of external transparency- in order to identify content and knowledge management models, if any, and determine the correlations that exist between transparency, decision-making and strategic management. Methods. The study is based on the examination of case studies through content analysis and non-participant observation. Results and conclusions. The results indicate that the sample of companies under study are transparent towards their external stakeholders, in economic-financial terms, which reflects the existence of a good corporate content management and favourable conditions for strategic or long-term management. In addition, the study has confirmed that, in terms of transparency, the sample of media companies are not different from listed companies operating in other sectors.

The Weaknesses of Spanish Communications Groups and the Challenges They Face in the Wake of the Economic Crisis

The Spanish multimedia groups that have survived or emerged from the economic, media and advertising crisis of 2007–2014 are quite different from those that thrived before its onset, which had either been forged through horizontal integration processes and had accumulated large press holdings (Unidad Editorial, Godo, Vocento and Zeta) or after convoluted processes of vertical integration had achieved a presence throughout the communications value chain but maintained a significant stake in the television sector (Prisa Mediapro, Atresmedia or Telecinco). The protracted crisis has wrought a number of significant changes within the Spanish communications sector. A prime example is the Prisa group, Spain’s “national champion”, whose total annual revenues in the wake of a long string of divestments have shrunk to levels similar to those the company reported in the early nineties. Within the “mutating oligopoly” that has always dominated the sphere of Spanish communications, the Telefonica group has re-entered the media landscape as a television broadcasting company and the void left by the retrenchment of Prisa has been filled by Planeta and Mediapro. The research presented here was undertaken to provide an analytical overview of the current status of Spain’s major communications groups, the significant changes the communications sector has undergone in recent years and the threats it faces going forward.

La ‘ prensa ’ digital generalista , como soporte publicitario y los cambios en su modelo de negocio

Introduction. The relationship between the press and advertising has undergone a strong transformation during the digital migration. Traditionally, the press maintained a high rate of efficiency that ensured a hefty percentage of income. However, the media have also undergone a strong transformation during the years of the crisis, and although the general-interest press closed the year 2015 with 17 million daily readers, its advertising revenue continued to fail to reach a level of balance. The objective of this work is to analyse the causes of this loss of balance and examine the changes in the business model. Methods. The study adopts a qualitative approach (based on in-depth interviews with the representatives of twenty of the most important online news media). In addition, in order to increase the scientific strength of the project, an in-depth literature review has been conducted. Results and conclusions. Although the online editions of the press have experienced a great growth in the last years, the revenue of the printed press in 2015 was 241% higher than its digital counterpart.

Motivaciones para el acceso a los estudios de comunicación en relación a los hábitos de consumo y las referencias mediáticas

espanolLos objetivos de este trabajo, que constituye uno de los ultimos resultados de la investigacion desarrollada a partir de la Summer Media School de la Fundacion FIDES y la UFV (Universidad Francisco de Vitoria), son: conocer mejor el perfil de acceso de los estudiantes de los Grados en Comunicacion en la Universidades de la Comunidad de Madrid (Periodismo, Comunicacion Audiovisual o Publicidad y Relaciones Publicas) y determinar cual es su motivacion a la hora de iniciarlos, sobre todo, teniendo en cuenta el momento clave de crisis que vive el sector. Ademas, se trata de averiguar cual es su relacion con los medios de comunicacion; establecer donde encuentran sus referentes profesionales y averiguar como es su consumo y su competencia mediatica actual como parte de la audiencia de los medios y como futuros comunicadores que ayudaran a formar un colectivo social mas critico y participativo. La metodologia se ha basado en la utilizacion de un cuestionario cuya evolucion ha ido de las 34 preguntas iniciales en 2010, a las 46 de 2013, con multirespuesta, sobre una muestra solida de los estudiantes que se matricularan en la Comunidad de Madrid en algun Grado en Comunicacion. EnglishThe goals of this paper, which is one of the last results of research developed from the Summer Media School of FIDES Foundation and UFV (Francisco de Vitoria University), are: included better knowledge of the access profile of student on Bachelor?s Degree in Communication at the Universities of Madrid (Journalism, Audiovisual Communication and Advertising and Public Relations) and determine their motivation when they start their studies, especially taking into account the key moment of crisis in the sector. Also, the research try to figure out their relationship with the media, establish where are their professional models and find out how is their consumption and their media competence as part of the media audience and as future communicators that will help to form a social collective more critical and participatory. The methodology is based on the use of a questionnaire, from the 34 initial questions in 2010, to 46 questions in 2013, with multiple choices, to a solid sample of students who want to start a, Bachelors Degree in Communication in Madrid.