Paulo Bernardo Vaz

Mediação e tecnologia

Neste trabalho o autor discute o atual momento pelo qual passa o sujeito da comunicacao no ciberspaco, analisando as diferentes formas de mediacao que ela permite.

Fotografia jornalística e mídia impressa: formas de apreensão

Este texto busca atentar para a importância do fotojornalismo enquanto forma de representacao visual na midia impressa na atualidade. Mais especificamente, procura-se pensar o papel da relacao fotografia-jornalismo nos processos de construcao de sentido existentes nos veiculos impressos jornalisticos de grande circulacao. Neste percurso sao explorados alguns aspectos e caracteristicas da linguagem fotojornalistica, bem como sua insercao no contexto midiatico e social.

Representações visuais da mulher leitora: notas sobre as transmutações de uma prática cultural

The work presents partial results of an investigation seeking to apprehend the symbolic-representational place occupied/destined to women on what concerns the history of reading. Therefore, it adopts as empirical universe the figurations and visual experiences conceived by plastic artists and photographers in the general context of the history of art. Taking as its empirical object an extremely vast group of pictorial and photographic works, the study analyses three specific moments in which the reading gestures performed by women in their contact with press objects configure themselves according to boards of meaning deeply rooted in the cultural sphere, that is: the zealous mother who transmits to her children, while reading, the precepts and norms anchoring religious and communal life in the Middle Ages; the dreaming young ladies of the romantic period who made of reading, both public and private, a resource of individual and emancipating self-formation; and, at last, reading as a common practice incorporated to everyday life of “modern” women, be they at home or at collective spaces, in moments of leisure or labor activities. By the end of this trajectory, one highlights the fact that reading is a cultural practice of apprehending and symbolizing the world whose gestures, activities, productions and representations take place, to a large extent, in different matrixes of signification that conform and inform social life.

A APREENSÃO DO ACONTECIMENTO NAS CAPAS DE NEWSMAGAZINES

Each week, Veja, IstoE, Carta Capital and Epoca have verbal and visual elements on the first page, from which readers - usual and unusual - will be able to construct meaning for the themes printed in these four newsmagazines. In an attempt to point out ways to understand how is this construction, the purpose of this paper is to think the covers of newsmagazines, including illustrations, such as a text and think about the text as a way of apprehending the event. Among the topics highlighted on the cover of these magazines, we chose a specific event - the Brazilian presidential elections of 2010 - given the fundamental importance of events for the media in general and for newsmagazines in particular.

Centenário de Belo Horizonte: a comunicação na construção da experiência da cidade

Belo Horizonte, founded on December 12, 1897, was a city created by decree and designed by a construction commission to be the new capital of the state. Its construction within a context of transformation, marked by the Proclamation of the Republic and the attempt to modernize the Brazilian economy and society, was linked to the feeling and the crisis of Minas identity.