Reynaldo Maia Muniz

Parsimonious Determinants of Pre-Incubated Academic Spin-Offs Initial Performance: a Configurational Perspective

The aim of this paper is to refine, from a configurational perspective, the understanding of causal conditions underlying performance differences between new academic technology-based firms. Qualitative comparative analysis (QCA), a research strategy conceived to investigate parsimonious configurations that explain a given result of interest in small-N populations, was adopted as the methodological approach. The analyses were performed using a database related to 81 Brazilian academic spin-offs, pre-incubated by a governmental innovation promotion program. Based on the resultant configurations, parsimonious sets of variables for explaining the initial performance of these new ventures were obtained. Complementary findings and their respective implications are also discussed.

Efeitos da Rede Colaborativa do Pequeno Varejo em Seus Relacionamentos com Fornecedores / Small Retail Collaborative Network Effects on Suppliers Relationships

As redes colaborativas sao uma estrategia de pequenas e medias empresas do varejo para se manterem vigentes no mercado, resistindo a competicao com as grandes redes varejistas. A operacionalizacao dessas redes se da pela associacao que possibilita a compra conjunta de mercadorias, elevando seu volume e, assim, alterando o relacionamento com os fornecedores. Tendo em vista o contexto abordado, o objetivo desse trabalho e analisar a aplicacao dos conceitos de gestao da rede de suprimentos a formacao de redes colaborativas do pequeno varejo. Foi possivel identificar que a colaboracao entre os associados possui um carater transacional em um primeiro momento, mas essa visao e ampliada pelos beneficios obtidos pela formacao de redes. Palavras-chave: Redes colaborativas. Varejo. Fornecedores. Relacionamento. ABSTRACT Collaborative networks are a strategy for small and medium-sized retailers to stay current in the market, resisting competition with large retail chains. This association allows to joint purchase of goods, increasing volume and changing relationship with suppliers. The propose of this research is to analyze if and how small retail collaborative networks alter the relationships between its members and their suppliers. It was possible to identify that collaboration between associates produces positive effects in the logistic performance resulting in a greater level of competitiveness. Keywords: Collaborative networks. Retail. Suppliers. Relationship.

A propaganda como estratégia de diferenciação no varejo: Construção de uma escala baseada no modelo ARM (Advertising as differentiation strategy in retailing: building a scale based on ARM model)

The retail of appliances represents one of the major economic sectors in Brazil. This is an industry highly competitive and concentrated, and the top retailers normally use advertising as communication strategy and sales promotion, investing large amounts of capital in their campaigns. However, the identification of the executional elements that constitutes television advertising and its impact on the evaluation of quality of advertisements and on the image of the chain stores, as well as the impact on purchase intentions and word of mouth communication on consumer remains unknown. With the purpose to understand these relationships, this study had two phases. The first one was qualitative and the second phase was quantitative. In the qualitative phase, we did semiotic analyzes of the advertisements of the four major retail chains in Brazil, focus groups and in-depth interviews with consumers of appliance stores. In the quantitative phase of the research were conducted two surveys, totaling 1038 valid questionnaires. The results show that television advertisements exert significant influence on purchase decision and the perceived image of the retailers. To reach this conclusion, we constructed a scale to measure the construct image and used the ARM model as a basis for measuring the effectiveness of advertising. This revealed the relevance of the executional elements of the advertising - especially those related to aesthetic - as promoters of persuasion. This finding highlights the importance of research to demonstrate that advertisements can constitute a differentiator in the competitive strategies of firms in the market analyzed. , Keywords: Differentiation Strategy. Advertising. Effectiveness of Advertising. Retail

A Inovação e o Design Estético na Geração de Capacidades Dinâmicas: um Estudo de Caso Btob

Neste artigo, analisou-se o fator inovacao, como intencao estrategica adotada por uma das maiores agencias de propaganda do pais, que vem se destacando em sua atividade, com indices de crescimento maiores que a media setorial, nos ultimos anos. Foi realizado um estudo de caso nesta agencia, que promove e apoia empresas em setores altamente competitivos de varejo de eletroeletronicos, artigos esportivos e industria relojoeira. O caso relata a combinacao de forcas motrizes BtoB em co-evolucao, acelerando a curva de aprendizagem dos parceiros, construindo capacidades dinâmicas no intento de gerar vantagens competitivas. Apresenta-se a constante busca de diferenciacao para gerar valor aos clientes e maior participacao nas fatias de mercado, mediante forte compromisso de gestao na relacao BtoB dos parceiros. Alem disso, o estudo demonstrou que os tres diferentes interessados: clientes, os funcionarios e dirigentes, integram-se, fortemente, no processo de inovacao, promovendo os crescimentos conjuntos da agencia de propaganda e das empresas clientes.

MODES OF GOVERNANCE AND THE USE OF COST INFORMATION: A COMPARATIVE STUDY BETWEEN BRAZILIAN AND BRITISH HOSPITALS

Cost information can be considered an important tool to benchmarking, planning and control, improving the management of expenditures, mainly in a public institution that are known by having scarce resources. This study was carried out to investigate different modes of governance within Brazilian and British hospitals and the usefulness of cost information in terms of managerial plannig and control. The research was conducted by cross cultural analysis, using several statistical methods for measuring organisation characteristics, seeking to gain a deeper understanding of the profile of both hospitals and respondents. This study showed the dominance of hierarchy and clan as being the most relevant modes of governance in Brazilian and British hospitals. This discussion is relevant considering the congruence level of goals and the ambiguity level of performance measurement. Also, it defines which form of governance is more predominant. The exploratory and quantitative survey methods were used to test the research questions. After conducting a survey using a structured questionnaire, semi-structured interviews with middle managers at chosen case study hospitals were undertaken. In the cases analyzed, it was possible to identify a significant difference between the use of cost information in hospitals, allowing inferences between different modes of governance. The lack of studies about the use of cost information in planning and control regarding public hospitals impedes any other comparison or assessment considering empirical data. One of the objectives of this paper was to generate initial material for future researchers. Besides, the knowledge about the current scenario of the usefulness of cost information mainly in planning and control is relevant when associated with modes of governance.

Succession, power and trust: a case-study of a family-run capixaba company

No presente artigo sao apresentados os resultados de investigacao do processo sucessorio de uma empresa familiar, a luz de suas relacoes de poder e confianca. Adotando a abordagem qualitativa, desenvolveu-se estudo de caso em uma empresa capixaba (nativa do estado do Espirito Santo, Sudeste do Brasil), de grande porte e inserida no mercado global (com um total de 3.500 empregos diretos, a empresa apresentou nos ultimos anos um faturamento medio bruto anual de R

Structuration aspects in academic spin-off emergence: A roadmap-based analysis

493,5 milhoes), tendo como apoio teorico os trabalhos de Gersick et al. (1997), Leone (1991), Weber (1992; 1994), Child (1999), Lane (1998) e Lane e Bachmann (1996). Foram realizadas oito entrevistas com proprietarios e membros da direcao da empresa, pertencentes e nao-pertencentes a familia proprietaria. Nessas entrevistas, explorou-se a dinâmica e a influencia das relacoes de poder e confianca no processo de sucessao que culminou com a venda do empreendimento para uma empresa multinacional.No presente artigo sao apresentados os resultados de investigacao do processo sucessorio de uma empresa familiar, a luz de suas relacoes de poder e confianca. Adotando a abordagem qualitativa, desenvolveu-se estudo de caso em uma empresa capixaba (nativa do estado do Espirito Santo, Sudeste do Brasil), de grande porte e inserida no mercado global (com um total de 3.500 empregos diretos, a empresa apresentou nos ultimos anos um faturamento medio bruto anual de R

Poder e sucessão: ascensão, declínio e falência de uma gestão familiar em uma empresa capixaba

493,5 milhoes), tendo como apoio teorico os trabalhos de Gersick et al. (1997), Leone (1991), Weber (1992; 1994), Child (1999), Lane (1998) e Lane e Bachmann (1996). Foram realizadas oito entrevistas com proprietarios e membros da direcao da empresa, pertencentes e nao-pertencentes a familia proprietaria. Nessas entrevistas, explorou-se a dinâmica e a influencia das relacoes de poder e confianca no processo de sucessao que culminou com a venda do empreendimento para uma empresa multinacional.