Serje Schmidt

Perfil empreendedor e desempenho organizacional

For some time, studies have shown the contribution of entrepreneurship to regional development. Based on this assumption, educational institutions and governments promote initiatives to the development of personal entrepreneurial characteristics. This article proposes a model to measure entrepreneurial characteristics and their association with organizational performance. A measurement instrument was developed and validated; and a structural model was proposed for this purpose. The results suggest that the entrepreneurship profile is a multidimensional construct composed of six characteristics and only one of them is associated with organizational performance.

Intellectual capital, absorptive capacity and product innovation

Purpose The purpose of this paper is to study the influence of intellectual capital on a firm’s absorptive capacity (ACAP), and of ACAP on product innovation. The authors argue that intellectual capital and other sets of intangible assets are mobilized by firms through dynamic capabilities such as ACAP. Product innovation is one of the results of this process. Design/methodology/approach A quantitative study was conducted, including 500 firms of different sizes, industries and technological intensities located in southern Brazil. The validity of constructs and the theoretical model were confirmed by structural equation modeling. Findings The authors found that intellectual capital does influence ACAP, albeit differently on each of ACAP’s dimensions. Acquisition, assimilation and exploitation of knowledge are more decisively influenced by structural capital, followed by human capital. The ability of transformation of knowledge is evenly influenced by structural and human capital, and more moderately so by social capital. The results also showed that ACAP influences product innovation, but each of its dimensions demonstrated a different impact. Practical implications This study helps practitioners to identify the development of a firm’s intangible resources and its influences on product innovation. This characterization can serve as a benchmark for managers or private and public companies to define strategies and policies to stimulate innovation. Originality/value Few studies present a theoretical discussion about the relationship between a firm’s resources and ACAP’s dimensions in broad empirical contexts or in emerging countries.

Brazilian Incubators and Science Parks’ resources and R&D collaboration

One initiative largely stimulated through public policy to strengthen firms’ innovation capacity is the creation and consolidation of Incubators and Science & Technology Parks (ISTPs). These habitats aim to foster innovation through, among other methods, the promotion of resource complementarity and action interdependence. Empirical studies, however, have not been conclusive about this. This article analyse the relations between resources provided by ISTPs and the elements of collaborative R&D. We conducted a survey with Brazilian ISTPs and analysed the results using a quantitative multilevel approach. Our study suggests that these innovative environments do affect collaborative R&D, but not by through the services and infrastructure they provide. We indicate possible alternatives to support future studies that analyse ISTPs in emerging countries.

Mudanças Estratégicas das Empresas Calçadistas do Vale do Rio dos Sinos

A cadeia produtiva coureiro-calcadista tem passado por mudancas significativas na sua forma de operacao em face as profundas mudancas ocorridas no ambiente competitivo internacional, o que exige das organizacoes uma nova visao sobre o seu posicionamento estrategico. Este artigo tem o objetivo de identificar o posicionamento estrategico das empresas calcadistas do Vale do Sinos, com base nas tipologias de Porter (1980), Mintzberg (2006) e Barney e Clark (2007). Esta pesquisa enquadra-se como descritiva e qualitativa. Entrevistas em profundidade foram conduzidas com especialistas no setor coureiro-calcadista, que apontaram uma mudanca no posicionamento estrategico dessas empresas. De um perfil industrial com foco em baixo custo, as empresas aprumaram-se para um perfil mais voltado ao mercado, oferecendo elementos de diferenciacao. Sugere-se, ao final, uma reflexao sobre o que foi aprendido com este episodio, bem como colocar em pratica acoes preventivas para sustentar esta nova posicao competitiva.

COMPETÊNCIAS PARA INOVAÇÃO COLABORATIVA: UM ESTUDO ENTRE ALUNOS DE GRADUAÇÃO

A inovacao colaborativa surgiu da interacao entre empresas, possibilitando reduzir custos de pesquisa e desenvolvimento, dividir recursos, entrar mais facilmente em novos mercados, entre outros. Entretanto, as empresas necessitam organizar e preparar seus recursos internos, por meio da identificacao e do desenvolvimento de competencias para lidar com essa realidade. Este estudo buscou sintetizar essas competencias e compara-las em diferentes areas de formacao de nivel superior, sob a perspectiva de alunos da Universidade Feevale, situada em Novo Hamburgo, no Rio Grande do Sul. O metodo utilizado para a pesquisa foi o descritivo, com aplicacao de questionarios com alunos da Universidade Feevale. Os principais resultados confirmam a importância da competencia confianca para a inovacao colaborativa, bem como das competencias lideranca e o comprometimento com o sucesso mutuo. DOI: 10.18226/23190639.v5n3.06

Service ecosystems: insights from a wedding

Purpose This study aims to analyze the context of experience within a service ecosystem to understand how the different actors at a specific event, namely, a wedding, interact and contribute to co-create value. Design/methodology/approach A case study was used as a research strategy. Content analysis was used to analyze the data with the aid of NVIVO software. Findings The results indicate the importance of interaction between different actors for co-creation to occur as it does not occur in isolation and is generated for and with all the audiences of an event. In addition, during the exchange encounter, the presence of guests and the network of suppliers influenced social interaction and the perception of value. Originality/value Studies indicate a need for empirical research based on different contexts of service ecosystems. This study addresses the co-creation of events in an area different from those investigated to date: a wedding. In this rite of passage, the experience is highly involving and interactive, contains different audiences and potential value generation for all those involved.

REDES ESTRATÉGICAS MEDIADAS POR PLATAFORMAS DIGITAIS NA INDÚSTRIA CRIATIVA: PROPOSTA DE UM QUADRO TEÓRICO

We aim to construct a reflection on the place of strategic networks in the appropriation of the entrepreneurial culture mediated by digital platforms. The study is justified by the gap observed in what concerns the formation of strategic networks mediated by digital platforms in Creative Industry. Therefore, we have built theoretical framework on the use of strategic networks in Creative Industry, mainly mediated by ICTs. We start defining this as discipline that deals with economic activity of Creative Sectors acting through Social Networks, making extensive use of ICTs. We structure the research in three sections: 1) Creative Industry, Social and Strategic Networks; 2) Strategic Networks in Creative Industry; 3) Strategic Networks mediated by ICTs. We build theoretical framework on economic performance in strategic networks in the Creative Industry, from the field of Administration. We adopt methodology based on exploratory research, of a bibliographic nature. We conclude by presenting reflection on the performance of strategic networks mediated by digital platforms, based on the proposed theoretical framework.

Análise do Perfil Inovador das Empresas do Vale do Rio dos Sinos

A acirrada competicao entre os agentes economicos pode oferecer condicoes favoraveis a diferenciacao, com destaque para a inovacao, que pode oportunizar lucratividade acima da media de mercado. No entanto, continua a polemica sobre como introduzir as praticas de inovacao. Com o proposito de evidenciar as formas de inovacao adotadas pelas organizacoes industriais localizadas no Vale do Rio dos Sinos, foi conduzida esta pesquisa qualitativa e quantitativa, cujos resultados evidenciam a priorizacao de estrategias com foco na inovacao, gestao do conhecimento, bem como a busca de recursos nao reembolsaveis junto ao governo, para reduzir o risco e custo do investimento para a inovacao.

A produção de sentido da experiência de marca com base em estratégias organizacionais da lógica dominante de serviços: experiências da marca Heineken

O presente estudo tem o objetivo de identificar como a producao de sentido da Experiencia de Marca com base na Logica Dominante de Servicos pode contribuir nas estrategias organizacionais de gestao de marca. O metodo de pesquisa escolhido para este estudo e pesquisa exploratoria descritiva, qualitativa, estudo de caso e analise semiotica. Para elucidar o objetivo proposto, este estudo tera como premissa um estudo de caso da marca Heineken, a qual destaca-se pela utilizacao de estrategias organizacionais com caracteristicas criativas realizadas pelas experiencias da marca. Como resultado, espera-se compreender a relacao dos consumidores com a marca Heineken, que a partir das experiencias compartilhadas entre marca e consumidor, promova a producao de sentido subjacente a experiencia do consumidor com a marca.

Cultura intraempreendedora na universidade: o caso da Feevale

Entrepreneurship refers to the behavior and characteristics of the entrepreneur in the internal environment of organizations and its results. Feevale University considers innovation and entrepreneurship as pillars for its development. The objective of this study is to analyze Feevale’s organizational culture regarding entrepreneurship using a descriptive case study. Our results suggest that Feevale has a relatively high level of entrepreneurship in its culture and that indicators related to motivation, personal recognition and autonomy need to be improved.